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Tapcite - Engage with your story

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With Tapcite you can turn any screen surface into engaging and interactive story. Tapcite allows customers to use their mobile device to control the story.

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Tapcite - Engage with your story

  1. 1. TELTHLE Y INOTUERRA SCTTIOVIRSYT
  2. 2. 57% OF SMARTPHONE USERS VISITS COMPANY’S SITE OR APP WHILE IN-STORE CISCO 2013
  3. 3. 33% OF SHOPPERS SEARCH FOR AN ONLINE COUPON ON THEIR MOBILE RETAILMENOT SHOPPERS TREND REPORT
  4. 4. 67 % OF RETAILERS SEE VALUE OF HAVING CUSTOMERS USE THEIR SMARTPHONES WITHIN THE STORE RSR RESEARCH 2011
  5. 5. AND 41% SAID THEY PERCEIVE A LOT OF VALUE IN MOBILE IN-STORE RSR RESEARCH 2011
  6. 6. 60% OF SHOPPERS WANT MORE INTERACTIVE EXPERIENCES IN STORES COGNIZANT SHOPPER STUDY 2013
  7. 7. IT’S ABOUT THE TIME TO INTERACTIFY YOUR ASSETS
  8. 8. WITH TAPCITE YOU CAN TURN ANY SCREEN SURFACE INTO AN INTERACTIVE STORY
  9. 9. CUSTOMERS USE THEIR OWN TRUSTED MOBILE DEVICE TO INTERACT
  10. 10. AND THE BEST THING IS THAT YOU CAN MAKE YOUR BRAND AVAILABLE.
  11. 11. LEAVE TRAIL TO YOUR BRAND AND ADD CALL-TO-ACTION
  12. 12. FROM ENGAGEMENT TO ACTION Engage QR to see what she’s up to. Call-to-action • enter your friends email to send a valentine to you sporty friend • ‘here’s your top runners for you, buy now and get -10% • See your nearest dealer, tap here Interaction Story Grid with three choices: • A football • A runner • A t-shirt
  13. 13. TYPES OF STORIES Moment One moment of time, single picture with a multiple interactive hotspots Cartoon Story with series of pictures. Animated or stills. Like a cartoon. Movie Story follows thru multiple films. Like a movie.
  14. 14. WITH EASY-TO-USE TOOL YOU CAN INTERACTIVATE ANY KIND OF ASSETS
  15. 15. EXAMPLE: CUSTOMER JOURNEY
  16. 16. TO START THE STORY SCAN THE QR CODE
  17. 17. TOUGH CALL, MAYBE YOU SHOULD PRESS B AND PASS?
  18. 18. OK, LET’S PRESS B AND PASS ONCE MORE TO GET OPEN SPOT!
  19. 19. GO FOR IT AND PRESS A
  20. 20. YES! DAMN YOU’RE GOOD. LOOK YOU EVEN GET SOME DISCOUNT!
  21. 21. EXAMPLE: STORYBOARD
  22. 22. A B B A A B B A A B B A A B B A
  23. 23. TELTHLE Y INOTUERRA SCTTIOVIRSYT

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