Digital Strategy for Netflix

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This is an hypothetical Digital Strategy for Netflix, the global TV content provider. This was an assignment for the Crash Course in Digital Strategy held by Julian Cole (BBH - NY).

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Digital Strategy for Netflix

  1. 1. Netflix Digital StrategyCrash Course in Digital Strategy by Julian Cole – BBH - NYCourse Assignment@RaffaelVincentiraffaele.vincenti2@gmail.com by Raffaele Vincenti
  2. 2. Would you like to download this presentation?You can do it for free …
  3. 3. The largest online movie rental service
  4. 4. In the beginning there wasthe television
  5. 5. The evolution of the species
  6. 6. FROM SERIALPROGRAMMING TV …
  7. 7. … TO OPENCHOICE MENU
  8. 8. STRATEGYTarget the TV viewers tired of waiting for the programsthey like and make them becoming Netflix subscribers.
  9. 9. The freedom of choosing on TV what you want whenever you want is insuperable.INSIGHT
  10. 10. Netflix is the largest online TV content service.PROPOSITION
  11. 11. REASONS TO BELIEVEContinuous clients growth since 1997Global presenceEffective and complete serviceCompetitive pricesEvolving offer of contentsPrimary consideration for clients
  12. 12. EXECUTION
  13. 13. COMMUNICATION FRAMEWORKFacebookThere is an alternative tothe traditional serialprogramming TVSearchYouTubeTwitterSocial AdsMicrositeHave you lost theenthusiasm watchingtraditional TV?Regain it with NetflixSubscribe and gain yourfreedom to choose TVcontentsBannersCommunitiesSearchSocial AdsMicrositeSocial AdsMicrositeWebsiteSocialCREATIVECURRENT CLIENT BEHAVIOR CLIENT DESIRED BEHAVIORMEDIANETFLIX SUBSCRIPTIONWATCHING SERIAL PROGRAMMING TVAWARENESS CONSIDERATION PURCHASEMEDIA MEDIA MEDIAYOUTUBEFACEBOOKGOOGLETWITTER TV BLOGSWORD OF MOUTHMICROSITEWEBSITESEARCHSOCIALPINTEREST
  14. 14. DIGITAL ECOSYSTEMWebsiteMicrositeWebsearchYouTube Twitter
  15. 15. KEY PERFORMANCE INDICATORSRETENTIONGrade of positive sentimentPURCHASENo. of new subscribersPREFERENCEIncrease of purchase preferenceCONSIDERATIONNo. of site visitorsAWARENESSNo. of impressions
  16. 16. THANKS FOR YOUR ATTENTIONraffaele.vincenti2@gmail.comRaffaele Vincenti

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