Presentation of MediaWorks, Belgrade based media/IT startup, creating digital magazines for post-print era.

1. democratization.of.digital.magazines

2. „Weare goingto democratizethedigitalmagazine. Andwhenwe‘rethrough, everybodywillbe ableto affordone andabouteverybodywillhaveone.“
(MediaWorksteam, 2014)

3. what.are.we.doing
Cuttingedgeplatform fordigitalmagazines
•Createdigitalmagazine in fewsteps, fromexistingprintoronlinecontent
•Fullinteractivity: social hub, comments, ratings, stats…
•Fullyautomateddesign andlayoutofpagesandarticles
•Behaviouraltargettingforadsandcontent(on basisofreader‘ssocial profile, readinghistory, location)

4. target.markets
Magazine publishers
Advanceddigitalmagazineson tabletsandmobile, on basisofmaterial publishersuseforprintandwebeditions. Easyto use, quickto create–no additionaldesign orcodingrequired.
Bloggersandonlinemedia
Onlinemedia, includingbloggers, canuseourplatform to createdigitalmagazinesandpresenttheircontentthroughtheirbrandedmagazine apps.
Digitalbrochures& catalogs
Digitaldistributionofbrochures, catalogsandpromotionals. Used byagencies, shoppingcentres, fairs, touristandbusiness associations.

5. usage.scenario.1
Marco, publisherofphotographymagazine
„Weare publishingphotographymagazine since2005. Weare a nichepublisherandstillquitesuccesful, but ourconsumers’ habbitsare changingtowardsmediaconsumationviamobilephonesandtablets. Wewerelookingintodigitalpublishingsolutions, but theyare eitherexpensiveto set-up, requireadditionalmanpowerto handle-orboth. Due to crysisin mediaanddecreasedprofits, weare ableto investonlylimitedamountofmoneyandno additionalpeopleintotheproject.“
WecanhelpMarco…
a)Replicaapp: MarcocantakePDF fileswhichhisteamis usingforprint, addgalleries/videos/ soundandpublishthroughhismagazine-brandedappforApple, Android andWindows devices. Cheapandeasy, no additionalresourcesneeded.He canevendo itbyhimself.
b)Advanceddigitaleditionapp: afterMarco’graduates’ in digitalmagazines, he cantakeitstepfurther. Import text/photos/video, andlet MediaWorks’ automaticlayoutfunctioncreateseparate layoutforeachscreensize. Besidescustomgraphicsforeachdevice, Marco’smagazine appnowhasa socialhubas wellas ads/contentcustomizationto eachuser.
His investment?
290-450€permonthpermagazine, iOS, Android andWindows platforms, no upfrontsetupfees

6. usage.scenario.2
Andreas, fair’sdeputydirector
„Itis difficultto competewithgiganticfairsandtheirresourcesin CentralEurope. On theotherhand, weare stillpassionateaboutourbusinessandbelievefairshavefuture, bothin B2B andB2C. Wehavea mobileappsince2012, but onlywithgeneral info. Itis difficultto updateitforeachseparate fair. Wewouldliketo offerourvisitora centralpointto receiveinformationaboutourexhibitorsandlookintotheiroffersaftereventas well.“
OursolutionforAndreas:
Brandedappfordigitalbrochures: Quickandsimple–hispartnersuploadPDFsoftheircatalogs(whichtheyalreadyuseforprint). Addgalleries, videosorlinksifwanted. Fair-visitorswillhaveallbrochuresin theirphonesortablets, no needto carrydozensofkilogramsofpaperaround. Andreas canofferthisserviceto hisclientsas partofmarketing serviceoras additionalincome. He willnotneedto reprogramappforeacheventandwillsavesome treesin theprocessas well!
Andthisis veryaffordable!
700-1.200€permonthorperevent, dependingon size, numberofclients, etc.
Appcanalsobe usedbyshoppingcentres, touristorganizations, marketing agencies, etc.

7. usage.scenario.3
Yvonne, fashionblogger
„Myblog is givingme nice pocketmoneyfor3 yearsnow, but I alsolove itbecauseofthecreativityithasawokenin me. Myreaderswantquickfashionrecommendations, andthisis whatattractedthemto mysite, but theyalsolikearticles. Theylove to sit downwithfashionmagazines, suchas Elle, GraziaorMarieClaire. I havequality’magazine-like’ content, but am unableto affordcostsofprinting, distribution, mailing. Unfortunately, publishingmyownfashionmagazine willstayanunfullfilleddreamforme.“
WecanmakeYvonne’sdreamcometrue!
Createdigitalmagazine from webcontent: Yvonne, togetherwithmillionsofotherbloggers, cancreateherownmagazine appforApple, Android andWindows devices. Shewillconnectherblog orRSS feedto ourplatformanduseautomaticlayoutingsystemto createappealingarticles. No additionalgraphicdesignorcodingrequired, andforpriceofa bra, shewillhaveherownmagazine- appson allmobileplatforms, extendreachandimproveherusers’ experience.
Yvonne’sdreamsare priceless, but thisone willnotbreakthebank…
25-40€permonth(ad-supportedorad-freeedition)
Note: Yvonneis notgettingallfeaturesas premiumdigitalmagazine apps(scenario 1)

8. steps.to.digital.magazine
Uploadpagesorconnectwithyouronlinecontent. Do itwithexistingteam, quickandsimple. No needforadditionaldesignorprogramming.
Viewandeditarticlesandpages. Ifyoucreatefrom printpages:editthemintoarticles. From onlinecontent: wedo automaticlayoutforvariousscreensizes.
Addandeditinteractivity. Commentsandratingsare addedto yourmagazine. Addvideos, galleries, sounds, HTML code… Be as creativeas yourresourcesallowyou.
Add’live’ adsorcontent. Youcanshowdifferentadsorarticlesto eachreader, dependingon date, herlocation, socialprofile andreadinghistory. Click’Publish’ andthatis it!
Checkstatsandanalyzeyourmagazine. Seewhicharticlesare bestrated, most read, whichadsare attractingattentionandwhichjournalistdeservesa raise.

9. Detailedproductfeatures&
productdemo availableon demand. product.features

10. done.so.far
People
•FantasticPHP + iOS+ Android + Design developmentteam formed
•Salesteam established, CustomerdevelopmentfunctionfromNov ’14
Development
•Version1 launched, 5 appsconfirmed
•iPadappslaunched, Android phoneappsfromOct’14
•Templatingenginefinished, automaticlayout85% completed. Patent pending
Sales
•Productlaunchedin August-> 4 payingcustomerson board(Serbia, Slovenia)
•B2B salesstartedin Adriatic region, nowexpandingto otherEuropeanmarkets
Financing
•Fundedbyfounders-€76k fordevelopmentandoperationalcostsuntilnow

11. Keycompetences: Business Development, Media
•Started2 magazine companies(Slovenia, Croatia)
•Launched#1 groupbuyingportal in Slovenia(1nadan.si)
•SecuredVC investmentof€800k for1nadan.si
Keycompetences: Development, Project Management
•Developednewsportal/appswith1+ millionmonthlyusers
•Author& Journalist, technologymagazinesandwebportals2004-onwards
Team basedin Belgrade, Serbia
Developmentstartedin January2013faces.behind.the.story
Nikola Janković
Ivan Jelić

12. awards.and.recognition
„Weare extremelysmalleditorialteam(well, almostone-woman-band) anddespiteourreaderslove technology, ouronlyexpansionto digitalpublishingwaswebsitewith2-3 newsstoriesperday. I likeMediaWorksplatformbecauseitis sooosimpleto useandwecanliterallycreatea magazine in coupleofhours, withadditionalmultimediacontent.“
(Janja Adanič, Editor BRAVO)
„Ourmagazine is builtaroundphotocommunityandthereforewehavetonsofadditionalcontent–mostlyphotos-whichis thrownawayas itcannotbe usedin printedition. On theotherhand, wehaveonlyone thirdofa designerpermonthandcannotaffordanyextrawork. MediaWorksallowsusto builddigitalmagazine withadditionalcontentforourreaderswithexistingcrew.“
(Igor Rosina, Editor Digitalna Kamera)