Grow your business with cosmocrat softwares, an award-winning home services digital marketing agency helping the trades generate more leads and sales, optimize your marketing costs, and differentiate your brand online

1. COSMOCRAT
SOFTWARE
SOLUTIONS
DIGITAL
AVATAR AND
THE MARKETING
BENEFITS
cosmocratsoftwares.com

2. DIGITAL AVATAR
DEFINED
Human-like bots are being studied particularly for their ability
to mimic human behavior patterns in terms of Interests,
Attitudes, Emotions, Wishes, Prejudices, and many other
aspects.
Generally, Digital Avatars are just graphical representations
of a human or user that performs a specific function. What we
see on our social media platforms are 2D icons, but there are
also 3D figures which majorly seen in games or any virtual
world.
Even though they are a medium of entertainment many
organizations have already found their way around it in
different fields like healthcare, advertising, etc. The users are
excited and curious to know what all is in store for them.

3. HEALTHCARE
SECTOR
Healthcare is embracing digital avatars to
address disorders and chronic conditions
in a more innovative way such as Autism,
Hyperactivity, and Dementia.
Digital Avatars are majorly being used to
teach social skills and enhance the
interaction of children with autism as this
will also help in developing their nature.

4. ADVERTISING
DEPARTMENT
Brands have been unable to shoot commercials
due to the COVID19 pandemic. Using bobble-
headed avatars as a way to engage consumers is
something that has been introduced to companies
following the COVID guidelines.
For example, Kamal Hassan will be releasing his
new digital avatar soon with Metaverse. Earlier,
Hrithik Roshan released his virtual avatar for a
gaming platform.

5. WHAT IS THE FUTURE
OF DIGITAL AVATARS?
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30
20
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0
The new technology of Digital Avatars changes the way how
we collaborate and communicate. Digital Avatars have
surely paved their way to the marketing industry as well.

6. The users are excited and curious to
know what all is in store for them.
Through virtual avatars, brands strive
to form a relationship with their
customers and ensure a more
immersive and human experience. They
allow brands to become people instead
of ads, making the content feel more
authentic and personalized.
Digital Avatar
And The
Marketing
Benefits

7. LET’S LOOK
AT SOME
OF THE
WAYS HOW
MARKETER
S CAN BE
BENEFITED
BY DIGITAL
AVATARS

8. TARGET
RIGHT
AUDIENCE
Avatars also feature voice capabilities instead of just chat
boxes. Avatars can now not only match facial expressions to
what they are saying but they can also recognize speech
and respond accordingly thanks to emerging technology.
Researchers studied avatars' traits and attractiveness in
numerous studies. Researchers have found that when
consumers are involved in high-risk situations, they are
likely to concentrate on the argument's content.

9. EXPERT
AVATARS
The effect of persuasion increases in low-
involvement situations. As a result, an expert
avatar would have greater effectiveness in a
high-involvement setting, and an attractive
avatar would have greater effectiveness in a
low-involvement setting. By presenting
avatars, customers may experience
significantly higher levels of satisfaction,
attitude, and purchase intent.

10. FACE OF
THE
BUSINESS
As a brand a digital avatar presenting your
business narrative can elicit comfort and personal
connectivity to your brand which you may have
lacked otherwise. Many avatars have already
become the face of the business who potentially
can answer questions to customers. These
avatars are also a fun way to keep your users
connected. Snapchat, who started the trend of
avatars earlier uses it’s avatars to form different
storylines with your snap friends avatars which
have been really engaging and entertaining for
the users as well. Snapchat gained it’s popularity
with it’s custom avatars, which users were able to
create themselves.

11. LIKE
HUMAN,
LIKE
AVATAR
Brand avatars can be used by businesses
and as well as individuals in order to define
their own brand personas. These avatars will
also ensure that your business is targeting
the right audience. You will have an easier
time associating with your audience if you
develop your brand avatar in a way that is
as human as possible. Your avatar should
represent your business. Hence, you can
make them look a certain way like speaking
a specific language, dressed in an attire
which will help you relate to your target
audience.

12. CONCLUSION
Now that marketers have some new innovative
measures to explore for their business they should
definitely develop strategies around it. The idea of
Digital Avatar has already been winning hearts around
the world, so why not make full use of it? Facebook
recently renamed itself to Meta and claimed to be a
Metaverse company. The metaverse is a virtual world
wherein people socialize and interact with their Digital
Avatars and with this Facebook has gained new
popularity all over again. As the future progresses,
avatars will replace photographs and become the most
important communication objects. There is no doubt the
potential is endless.
If you are looking for Digital Marketing services,
Cosmocrat Software Solutions is just the right place for
you. Get in touch with us to leverage your business.

13. contact@cosmocratsoftwares.com
CONTACT US
E-mail Address
Phone Number
(+61) 881-214-100
Mailing Address
124 slade rd bardwell park
sydney nsw 2207, Australia