11 social media and digital marketing trends for 2011

1. 11 social media marketing
trends for 2011

2. The rise and rise of curation
Paper.li, Storify, turn influencers into social journalists

3. The always-on consumer
Smart phones, iPads, tablets, iPhones, Kindles. WiFi.

4. Digital detox.
We’re going to need it. Welcome to the Attention Deficit
Disorder Economy.

5. Data. Visualized.
Nicholas Felton inspires Foursquare data, creates Daytum, and
proves personal social tracking can be useful and data can be sexy

6. Influence.
The velvet rope goes virtual. Score big in social and get
preferential treatment.

7. Information as magazines.
Flipboard, Taptu, Pulse, Feedly, part of the transformation
of how we ingest information. Proof that good design wins.

8. Auto-checkins or background
processing takes over.
From iPhoto facial recognition to apps that checkin for
you, welcome to the era of it being done for you.

9. Tagging as a marketing strategy.
Instagram implements tags, all of a sudden its a
marketing & engagement platform.

10. Content syndication becomes app
driven
The Guardian leads the way by opening its platform with
a content API and a plug-in for Wordpress

11. The gamefication of advertising
The New York Times iPad app HTML 5 game banner
brings new fun to a tired format

12. Ubiquitous Geo-location.
Geo is important. It’s just moving to the background so
you get seamless info when you need it

13. Notes
• Slide 1: With 11 months left of the year, its a good time to look at what will shape the rest of 2011
Photo credit: http://www.flickr.com/photos/tedits/5312009121/
• Slide 2: We are drowning in too much content, so “trusted sources” whether individuals or
journalists become more and more important. Paper.li http://paper.li/ and Storify http://storify.com
are platforms which help compile & disseminate curated content. Reference for too much content
at http://www.huffingtonpost.com/brett-king/too-much-content-a-world-_b_809677.html
• Slide 3: It used to be the Three Screens report - TV, mobile, and computer. Now we may have up
to 5 or 6 screens we juggle.It’s consumers revenge because if we want to find the best price or
don't get good service, we can search & find or be vocal about what we want on the go.
Photo credit: http://www.flickr.com/photos/tojosan/4559000219/sizes/l/
• Slide 4: The flipside to being a connected consumer is the antidote to devices and connections -
opt-out. Lifestyles, weekends, events.To give people “no answer” in a society of hyper-
connectedness, can be seen to be a slap in the face. So you need a “disclaimer” to say you’re
out of contact, or you could be seen as rude.
Photo credit: http://www.flickr.com/photos/o5com/4950986271/
• Slide 5: Daytum http://daytum.com/ is a free service that enables people to make sense of their
personal data.Now with an accompanying iPhone app to make data entry just that little bit easier.
Inspired and created by Nicholas Felton whose personal data is made into exquisite annual
reports http://feltron.com/

14. Notes
• Slide 6: A Las Vegas hotel gives you better hotel rooms if you have a high Klout http://klout.com/ score
http://adage.com/digitalnext/post?article_id=146189 Peer Index maps your topics, activity, audience &
authority across major social profiles http://www.peerindex.net/
• Slide 7: Part of the information overload, means that we have to scan, read, ingest, “get across” so much
content every day. Apps manage web information in a far more visual and interesting way.http://
www.nytimes.com/2011/02/01/technology/01read.html?_r=2
http://flipboard.com/
http://www.feedly.com/home
http://www.alphonsolabs.com/products
http://www.taptu.com/about/products/mytaptu
• Slide 8: IntoNow http://www.intonow.com/ci is an app that listens to what you’re watching on TV, then
checks you in automatically. It then shares the information with your social graph.
Future Checkin http://itunes.apple.com/us/app/future-checkin/id384366232?mt=8 automatically checks you
into Foursquare without you having to take your phone out of your pocket
• Slide 9: Lipton Brisk Ice Tea http://briskpic.com is using a tagging campaign via Instagram App and social
community http://instagr.am/with a competition to print the best crowdsourced photo onto the can of iced
tea
• Slide 10: The Guardian news feed plug-in http://wordpress.org/extend/plugins/the-guardian-news-feed/faq/
The Guardian Open Platform lets developers build applications http://www.guardian.co.uk/open-platform
• Slide 11: Watch the whole video demo here: http://vimeo.com/19033123

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