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11 social media marketing trends for 2011

11 social media and digital marketing trends for 2011

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11 social media marketing trends for 2011

  1. 1. 11 social media marketing trends for 2011
  2. 2. The rise and rise of curation, Storify, turn influencers into social journalists
  3. 3. The always-on consumerSmart phones, iPads, tablets, iPhones, Kindles. WiFi.
  4. 4. Digital detox.We’re going to need it. Welcome to the Attention Deficit Disorder Economy.
  5. 5. Data. Visualized. Nicholas Felton inspires Foursquare data, creates Daytum, andproves personal social tracking can be useful and data can be sexy
  6. 6. Influence.The velvet rope goes virtual. Score big in social and get preferential treatment.
  7. 7. Information as magazines.Flipboard, Taptu, Pulse, Feedly, part of the transformationof how we ingest information. Proof that good design wins.
  8. 8. Auto-checkins or background processing takes over.From iPhoto facial recognition to apps that checkin for you, welcome to the era of it being done for you.
  9. 9. Tagging as a marketing strategy. Instagram implements tags, all of a sudden its a marketing & engagement platform.
  10. 10. Content syndication becomes app drivenThe Guardian opens its platform with a content API and a plug-in for Wordpress
  11. 11. The gamefication of advertising The New York Times iPad app HTML 5 game banner brings new fun to a tired format
  12. 12. Ubiquitous Geo-location.Geo is important. It’s just moving to the background so you get seamless info when you need it