just like in sports...\n\nWhat I enjoy most is user research and having face time with the user. \n\nI&#x2019;ve had face time with over 600 users, each taking an average of 2-3hrs\n\nThe devil is in the details. \n
I do what I do because I enjoy understanding people. \n\nI see understanding people as 2 segments:\n1. opinions and preferences\n2. behaviour (why do people behave the way that they do)\n\nI chose human behaviour because I find it a whole lot more predictable..\n\nas opposed to opinions and preferences which may be easily swayed by context and the environment. \n\nSo I study human behaviour. In particular, I study......technology.......whether it is a website or product or software. \n\nI have done this on a consulting basis, where a client has unmet UX goals, I find out what they are and I help them achieve it. \n
This is an overview of the clients I&#x2019;ve worked with. \n\nMix of government and private sector work. \n\nGovt: \nMinistry of Manpower\nIDA\nSingapore police force\n\nPrivate:\nSingTel\nDell\nDiGi telecommunications in malaysia\nPhilips Electronics\nNokia\n
I started my career in a boutique UX consultancy. \n\nWhat that means is that we were a 5-man operation, overworked and underpaid. \n\nI have no regrets about my experience......wouldn&#x2019;t trade it for anything because:\n- It forced me to be involved in every single phase of the UCD lifecycle\n-- from 1st time meet client\n\nProposal\n- scoping the project\n- choosing research methods\n- working out costing to fit the client&#x2019;s budget\n\nExecution\n- recruitment\n- preparing test documents (e.g. questionnaires, task lists, templates for reporting)\n- wireframes\n\nReporting\n- prepare\n- present findings\n
DC\n- we are so involved in our work........we don&#x2019;t realise people don&#x2019;t see the way we do\n- DC...........digesting the data...................building a story around it............that is meaningful to clients, designers and developers\n- Most impt thing..................communicating the WHY.........why a design change is needed.......what is the motivation\n- If you don&#x2019;t, people don&#x2019;t get it and look for shortcuts and workarounds. \n\nCreative problem solving\n- We.....underdogs....smallest fish in the pond....but.....the loudest voice. \n- System integrators like NCS, SCS: handle hardware, DB: Oracle, Agencies and web dev houses: front end. \n- Then there&#x2019;s us, a small boutique UX consultancy. \n- their......monthly profit margins......far exceed our annual revenues...\n- BUT...our voice is the one senior management want to hear first. \n- They get lost in the tech mambo jumbo...\n- But they can relate to users. \n\nWhich is why......we often find ourselves........in the middle......managing client&#x2019;s needs and expectations.....constraints of tech.......remain true to the design\n\n\n
Timothy Yeo’s resume
Page 1 of 4
Principal User Experience Consultant
“I’m passionate about understanding people and creating
great user experiences to enhance their lives.”
User Experience Consultant!
(Jan 2007 - Dec 2007,
Oct 2009 - Feb 2012)
I co-founded UserX to create software for remote user experience research.We funded that
development by providing UX consulting services. Notable work include:
Responsible for planning and executing all web and mobile projects. Worked with:
(Aug 2004 - Dec 2006)
Nokia: Involved in user research for the de-
sign of Nokia headsets, e-learning application
for mobile sales staff, application for mobile
internet search, Nokia global websites etc.
DB Schenker: Re-engineered business
processes and delivered wireframes for 3
highly transactional warehouse management
systems used globally.
Web Interface Speciﬁcations (WIS)
for Min. of Manpower’s e-Services
Authored the WIS based on standards and
guidelines found in ISO9241,WCAG2.0 and
Agri-Food &Veterinary Authority (AVA)
Central Provident Fund (CPF)
EnterpriseOne Business Portal (SPRING)
Housing Development Board (HDB)
Immigration & Checkpoints Authority (ICA)
Ministry of Defence (MINDEF)
(Jan 2008 - Sep 2009)
Responsible for enhancing the user experience of Philips’ consumer lifestyle products. Achievements:
Enhanced the user experience of
Philips’ consumer lifestyle products
Planned and executed consumer research for
Philips’ TVs, home entertainment systems etc.
! Ministry of Manpower (MOM)
! Ministry of Trade and Industry (MTI)
! National Council for Social Service (NCSS)
! National Library Board (NLB)
! Registry of Marriages (ROM)
! Singapore Police Force (SPF)
! Singapore Prisons Service
T (61) 401 187 740 E firstname.lastname@example.org B timyeo.wordpress.com CV http://au.linkedin.com/in/timyeo
Also conducted usability tests for the following agencies:
Principal User Experience
(Feb 2012 - Present)
I lead user experience consulting at Objective Digital (Sydney). I mentor our team to develop their UX
and consulting skills, manage key accounts and ensure we deliver value to clients.
GumTree Australia: wireframes
12WBT: Usability test and IA redesign
Colonial First State:Training to sell UX
Objective Digital's website
Citibank:Wireframes for website
Sabre Paciﬁc:Wireframes for extranet
Essential Energy: Energy tool wireframes
Caltex: Expert review for online forms
Joval Group: Stakeholder workshop and
wireframes for order placement system
Telstra: Develop NPS research framework and
TABCorp: Contextual inquiry, stakeholder work-
shop and wireframes for keyboard-driven UI
Hollard Financial Services: Expert review,
wireframes and guidelines for websites across mo-
bile, desktop and tablet
Fuji-Xerox: Competitor and expert review of
printers and design of Quick Start Guide
Dell Global B.V.: Competitive analysis of Dell’s
business printers against market-leading printers.
Singapore Telecommunications (SingTel)
Evangelised the user-centered approach to SingTel’s
senior management, user research and design of
micro-sites for their products.
Accounting & Corporate Regulatory
Authority (ACRA): Designed wireframes based
on how users search for e-services.
Insight discovery & New product creation
Research to discover the communication needs of
the elderly; designed a touch-based comm. device.
Fairmont Hotel's Ambient Experience Concept Suite
(IA of universal remote).
Infocomm Development Authority of
Singapore (IDA): Co-authored [Usability Guide
for Singapore Government e-Services and Web-
sites]; it contains design guidelines used by govern-
ment agencies throughout Singapore.
Page 2 of 4
(Oct 2005 - Dec 2007)
Co-founder with a passion for art that treads the gap between high art and popular illustration.
We’ve created murals and limited-edition clothing apparel for commercial clients and art exhibitions.
(May 2000 - Jul 2004)
Bachelor of Computing (Honours, E-Commerce)
Outstanding results in Human-Computer Interaction and Learning Environment Technologies.
Developed a diagnosis software for Traditional Chinese Medicine for my honours project.
President and founder of NUS Macintosh User Group (macNUS).
Develop site structures using card sorting, free-listing techniques, communicating user journeys,
search strategies etc.
Formative usability tests, heuristic evaluation, persona walkthrough, competitive analysis etc.
Conceptualise and design lo-ﬁ to hi-ﬁ wireframes (Axure, Balsamiq, Mockﬂow etc).
Traditional user research
Depth interviews, focus groups, contextual inquiries, stakeholder workshops, persona creation etc.
Recruitment and screening
Deﬁne recruitment speciﬁcations and questionnaires for screening participants.
Languages Proﬁcient in English, Mandarin and Teochew. Basic spoken French.
Software and OS
Manage client expectations, schedules, overseas outsourced partners, supervising team members etc.
Morae,Tobii Studio, Balsamiq,Axure, Camtasia, Mockﬂow, OmniGrafﬂe,Visio, Fireworks, Pho-
toshop, Dreamweaver, Keynote etc; Mac OS X and Windows.
Making sense of how user research ﬁndings impact a design and communicating it to clients,
designers and developers.This may involve facilitating design workshops, design studios etc.
Creative problem solving
Translate a client’s problem into a project with clear goals and achievable objectives.This entails
deﬁning the scope, choosing the research methods, deliverables, critical factors for success etc.
References (available upon request)
Mediums Websites, web applications, mobile, highly transactional expert systems and consumer electronics.
Remote user research
Remote observation, remote testing, competitive testing, web analytics, requirements gathering etc.
Bill Malecki, Director InnoHub, Philips Electronics
Hong Khai Seng, Republic Polytechnic
Ilham Samudera Azrul, Lead Design Research and Planning, ASUS Technology