Page 1 of 4
Timothy Yeo
Principal User Experience Consultant
“I’m passionate about understanding people and creating
great...
Page 2 of 4
monochroma
Co-Founder
(Oct 2005 - Dec 2007)
Co-founder with a passion for art that treads the gap between high...
Timothy(Yeo
User(experience(consultant
E:((timyeo@gmail.com
T:((@timyeo
L:((http://www.linkedin.com/in/timyeo
B:((http://t...
Timothy(Yeo
Statistics 9(years
57(clients
94+projects
749+users+(moderated)
1759+hours+of+user+research
Timothy(Yeo
Understanding+people+and+creating+great+experiences+
to+enhance+their+lives.+
Design+better+and+Design+better+...
Timothy(Yeo
Why(I+do
How+I+do+
What+I+do
I+love+understanding+people.+
I+study+human+behaviour.+In+particular,+I+study+
ho...
Timothy(Yeo
2012
2009
2007
2004
Objective(Digital,+Principal+User+Experience+Consultant
I+lead+user+experience+consulting+...
6
Expertise:(UX
Remote(user(research
Traditional(user(research
Design(optimisation
Rapid(prototyping
Recruitment(&(screening...
Design(communication
Creative(problem(solving
Management
Making+sense+of+how+user+research+findings+impact+a+
design+and+co...
Web(app/
Software
Web(site
UX(Guidelines/
Strategy
Products
Mobile
AMP+My+Portfolio,+Michelle+Bridge’s+12WBT+(IA+of+web+ap...
Current(interests
Lean(UX
Standards(and(guidelines
Mobile(first
Remote(research
Recommendations
I'thoroughly'enjoyed'working'with'Tim'recently'<'he'was'intuitive,'creative'and'a'calm,'
considered,'exper...
Recommendations
Quality'of'final'report'that'includes'both'findings'&'recommendations
'
Cathie Oats, Director, Office of Parl...
Recommendations
Really'enjoyed'working'with'Tim'and'Dani.''They'were'incredibly'thorough'and'professional.''
They'fully'un...
Recommendations
Timothy'is'intelligent,'articulate'and'an'exceptional'communicator.'He'was'able'to'explain'
complex'concep...
Timothy(Yeo
User(experience(consultant
E:((timyeo@gmail.com
T:((@timyeo
L:((http://www.linkedin.com/in/timyeo
B:((http://t...
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  • just like in sports...\n\nWhat I enjoy most is user research and having face time with the user. \n\nI&amp;#x2019;ve had face time with over 600 users, each taking an average of 2-3hrs\n\nThe devil is in the details. \n
  • I do what I do because I enjoy understanding people. \n\nI see understanding people as 2 segments:\n1. opinions and preferences\n2. behaviour (why do people behave the way that they do)\n\nI chose human behaviour because I find it a whole lot more predictable..\n\nas opposed to opinions and preferences which may be easily swayed by context and the environment. \n\nSo I study human behaviour. In particular, I study......technology.......whether it is a website or product or software. \n\nI have done this on a consulting basis, where a client has unmet UX goals, I find out what they are and I help them achieve it. \n
  • This is an overview of the clients I&amp;#x2019;ve worked with. \n\nMix of government and private sector work. \n\nGovt: \nMinistry of Manpower\nIDA\nSingapore police force\n\nPrivate:\nSingTel\nDell\nDiGi telecommunications in malaysia\nPhilips Electronics\nNokia\n
  • I started my career in a boutique UX consultancy. \n\nWhat that means is that we were a 5-man operation, overworked and underpaid. \n\nI have no regrets about my experience......wouldn&amp;#x2019;t trade it for anything because:\n- It forced me to be involved in every single phase of the UCD lifecycle\n-- from 1st time meet client\n\nProposal\n- scoping the project\n- choosing research methods\n- working out costing to fit the client&amp;#x2019;s budget\n\nExecution\n- recruitment\n- preparing test documents (e.g. questionnaires, task lists, templates for reporting)\n- wireframes\n\nReporting\n- prepare\n- present findings\n
  • DC\n- we are so involved in our work........we don&amp;#x2019;t realise people don&amp;#x2019;t see the way we do\n- DC...........digesting the data...................building a story around it............that is meaningful to clients, designers and developers\n- Most impt thing..................communicating the WHY.........why a design change is needed.......what is the motivation\n- If you don&amp;#x2019;t, people don&amp;#x2019;t get it and look for shortcuts and workarounds. \n\nCreative problem solving\n- We.....underdogs....smallest fish in the pond....but.....the loudest voice. \n- System integrators like NCS, SCS: handle hardware, DB: Oracle, Agencies and web dev houses: front end. \n- Then there&amp;#x2019;s us, a small boutique UX consultancy. \n- their......monthly profit margins......far exceed our annual revenues...\n- BUT...our voice is the one senior management want to hear first. \n- They get lost in the tech mambo jumbo...\n- But they can relate to users. \n\nWhich is why......we often find ourselves........in the middle......managing client&amp;#x2019;s needs and expectations.....constraints of tech.......remain true to the design\n\n\n
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  • Timothy Yeo’s resume

    1. 1. Page 1 of 4 Timothy Yeo Principal User Experience Consultant “I’m passionate about understanding people and creating great user experiences to enhance their lives.” UserX Co-Founder/ User Experience Consultant! (Jan 2007 - Dec 2007, Oct 2009 - Feb 2012) I co-founded UserX to create software for remote user experience research.We funded that development by providing UX consulting services. Notable work include: Responsible for planning and executing all web and mobile projects. Worked with: Experience MicroUsability Usability Specialist/ Project Manager (Aug 2004 - Dec 2006) Nokia: Involved in user research for the de- sign of Nokia headsets, e-learning application for mobile sales staff, application for mobile internet search, Nokia global websites etc. DB Schenker: Re-engineered business processes and delivered wireframes for 3 highly transactional warehouse management systems used globally. Web Interface Specifications (WIS) for Min. of Manpower’s e-Services Authored the WIS based on standards and guidelines found in ISO9241,WCAG2.0 and domain experts. Agri-Food &Veterinary Authority (AVA) Central Provident Fund (CPF) EnterpriseOne Business Portal (SPRING) GeBiz Housing Development Board (HDB) Immigration & Checkpoints Authority (ICA) Ministry of Defence (MINDEF) ! ! Philips Electronics Innovation Consultant! (Jan 2008 - Sep 2009) Responsible for enhancing the user experience of Philips’ consumer lifestyle products. Achievements: Enhanced the user experience of Philips’ consumer lifestyle products Planned and executed consumer research for Philips’ TVs, home entertainment systems etc. ! Ministry of Manpower (MOM) ! Ministry of Trade and Industry (MTI) ! National Council for Social Service (NCSS) ! National Library Board (NLB) ! Registry of Marriages (ROM) ! Singapore Police Force (SPF) ! Singapore Prisons Service T (61) 401 187 740 E timyeo@gmail.com B timyeo.wordpress.com CV http://au.linkedin.com/in/timyeo Also conducted usability tests for the following agencies: Objective Digital Principal User Experience Consultant! (Feb 2012 - Present) I lead user experience consulting at Objective Digital (Sydney). I mentor our team to develop their UX and consulting skills, manage key accounts and ensure we deliver value to clients. GumTree Australia: wireframes 12WBT: Usability test and IA redesign Colonial First State:Training to sell UX Objective Digital's website Citibank:Wireframes for website Sabre Pacific:Wireframes for extranet Essential Energy: Energy tool wireframes Caltex: Expert review for online forms Joval Group: Stakeholder workshop and wireframes for order placement system Telstra: Develop NPS research framework and usability testing TABCorp: Contextual inquiry, stakeholder work- shop and wireframes for keyboard-driven UI Hollard Financial Services: Expert review, wireframes and guidelines for websites across mo- bile, desktop and tablet Fuji-Xerox: Competitor and expert review of printers and design of Quick Start Guide Dell Global B.V.: Competitive analysis of Dell’s business printers against market-leading printers. Singapore Telecommunications (SingTel) Evangelised the user-centered approach to SingTel’s senior management, user research and design of micro-sites for their products. Accounting & Corporate Regulatory Authority (ACRA): Designed wireframes based on how users search for e-services. Insight discovery & New product creation Research to discover the communication needs of the elderly; designed a touch-based comm. device. Fairmont Hotel's Ambient Experience Concept Suite (IA of universal remote). Infocomm Development Authority of Singapore (IDA): Co-authored [Usability Guide for Singapore Government e-Services and Web- sites]; it contains design guidelines used by govern- ment agencies throughout Singapore.
    2. 2. Page 2 of 4 monochroma Co-Founder (Oct 2005 - Dec 2007) Co-founder with a passion for art that treads the gap between high art and popular illustration. We’ve created murals and limited-edition clothing apparel for commercial clients and art exhibitions. Other Experience National University of Singapore (May 2000 - Jul 2004) Education Bachelor of Computing (Honours, E-Commerce) Outstanding results in Human-Computer Interaction and Learning Environment Technologies. Developed a diagnosis software for Traditional Chinese Medicine for my honours project. President and founder of NUS Macintosh User Group (macNUS). Expertise User experience Information architecture Develop site structures using card sorting, free-listing techniques, communicating user journeys, search strategies etc. Design optimisation Formative usability tests, heuristic evaluation, persona walkthrough, competitive analysis etc. Rapid prototyping Conceptualise and design lo-fi to hi-fi wireframes (Axure, Balsamiq, Mockflow etc). Traditional user research Depth interviews, focus groups, contextual inquiries, stakeholder workshops, persona creation etc. Recruitment and screening Define recruitment specifications and questionnaires for screening participants. Consulting Languages Proficient in English, Mandarin and Teochew. Basic spoken French. Software and OS Management Manage client expectations, schedules, overseas outsourced partners, supervising team members etc. Morae,Tobii Studio, Balsamiq,Axure, Camtasia, Mockflow, OmniGraffle,Visio, Fireworks, Pho- toshop, Dreamweaver, Keynote etc; Mac OS X and Windows. Design communication Making sense of how user research findings impact a design and communicating it to clients, designers and developers.This may involve facilitating design workshops, design studios etc. Creative problem solving Translate a client’s problem into a project with clear goals and achievable objectives.This entails defining the scope, choosing the research methods, deliverables, critical factors for success etc. References (available upon request) Mediums Websites, web applications, mobile, highly transactional expert systems and consumer electronics. Remote user research Remote observation, remote testing, competitive testing, web analytics, requirements gathering etc.
    3. 3. Timothy(Yeo User(experience(consultant E:((timyeo@gmail.com T:((@timyeo L:((http://www.linkedin.com/in/timyeo B:((http://timyeo.wordpress.com updated'Aug'2013
    4. 4. Timothy(Yeo Statistics 9(years 57(clients 94+projects 749+users+(moderated) 1759+hours+of+user+research
    5. 5. Timothy(Yeo Understanding+people+and+creating+great+experiences+ to+enhance+their+lives.+ Design+better+and+Design+better+things.+ Passion Obsession
    6. 6. Timothy(Yeo Why(I+do How+I+do+ What+I+do I+love+understanding+people.+ I+study+human+behaviour.+In+particular,+I+study+ how+people+use+technology+(e.g.+website,+product,+software).++ I+consult+with+clients+who+have+unmet+user+experience+goals; I+help+them+achieve+it.+
    7. 7. Timothy(Yeo 2012 2009 2007 2004 Objective(Digital,+Principal+User+Experience+Consultant I+lead+user+experience+consulting+at+Objective+Digital+(Sydney).+I+mentor+our+ team+to+develop+their+UX+and+consulting+skills,+manage+key+accounts+and+ensure+ we+deliver+value+to+clients. UserX(,+CoHFounder CoHfounded+UserX+to+create+software+for+remote+user+experience+research.We+ funded+that+development+by+providing+straightHup+UX+consulting+services. Philips(Electronics,+Innovation+Consultant Responsible+for+enhancing+the+consumer+experience+of+Philips’+consumer+ lifestyle+products. MicroUsability,+Usability+Specialist Responsible+for+planning+and+executing+all+web+and+mobile+projects. Where(I+do
    8. 8. 6
    9. 9. Expertise:(UX Remote(user(research Traditional(user(research Design(optimisation Rapid(prototyping Recruitment(&(screening Information(architecture Remote+observation,+remote+testing,+competitive+ testing,+web+analytics,+requirements+gathering+etc. Depth+interviews,+focus+groups,+contextual+inquiries,+ persona+creation+etc. Formative+usability+tests,+heuristic+evaluation,++ persona+walkthrough,+competitive+analysis+etc. Conceptualise+and+design+loHfi+to+hiHfi+wireframes+ (e.g.+Axure,+Balsamiq,+Mockflow+etc). Define+recruitment+specifications+and+questionnaires+ for+screening+participants.+ Develop+site+structures+using+card+sorting+and+ freeHlisting+techniques,+communicating+user+ journeys,+search+strategies.
    10. 10. Design(communication Creative(problem(solving Management Making+sense+of+how+user+research+findings+impact+a+ design+and+communicating+it+to+clients,+ designers+and+developers.+This+may+involve+facilitating+ design+workshops,+design+studios+etc. Translate+a+client’s+problem+into+a+project+with+clear+ goals+and+achievable+objectives.+This+entails+defining+ the+scope,+choosing+the+research+methods,+ deliverables,+critical+factors+for+success+and+working+ within+constraints. Manage+client+expectations,+schedules,+overseas+ outsourced+partners,+supervising+team+members+etc.++ Expertise:(Consulting
    11. 11. Web(app/ Software Web(site UX(Guidelines/ Strategy Products Mobile AMP+My+Portfolio,+Michelle+Bridge’s+12WBT+(IA+of+web+app),++GumTree+Australia+(business+ ads),+ Joval+ Group+ (order+ placement+ system),+TABCorp+ (retail,+ callHcentre+ and+ onHcourse+ betting+ terminals),+ Sabre+ Pacific+ (booking+ management+ system),+ Essential+ Energy+ Calculator,+ DB+ Schenker+ (Warehouse+ management,+ resource+ allocation,+ inventory+ visibility),+Singapore+Prisons+Service+(Intranet+system+for+enrollment+of+inmates).+ PayPal+ (Onboarding),+ Hollard+Financial+ Services+ (insurance+ websites+ and+ landing+ pages),+ Citibank+ (Rewards+ website),+ Caltex+ (Fuel+ card+ signup),+ Choosi+ (health+ insurance),+ Nokia+ (global+ websites),+SingTel,+DiGi+ (Malaysia),+Ministry+of+Manpower+(MOM),+EnterpriseOne+ Business+Portal+(SPRING),+Accounting+&+Corporate+Regulatory+Authority+(ACRA),+AgriHFood+ &+Veterinary+Authority+(AVA),+Central+Provident+Fund+(CPF),+GeBiz,+Housing+Development+ Board+(HDB),+Immigration+&+Checkpoints+Authority+(ICA),+Ministry+of+Defence+(MINDEF),+ Ministry+of+Trade+and+Industry+(MTI),+National+Council+for+Social+Service+(NCSS),+National+ Library+Board+(NLB),+Registry+of+Marriages+(ROM),+Singapore+Police+Force+(SPF). Telstra+ NPSHUX+ programme+ (research+ framework),+ Hollard+ Financial+ Services+ (insurance+ websites+and+landing+pages),+Infocomm+Development+Authority+(IDA,+Usability+Guide+for+ SG+ Govt+ eHServices+ and+ Websites),+ Ministry+ of+ Manpower+ (MOM,+ Web+ Interface+ Specifications+for+MOM+eHServices).+ FujiHXerox+(consumer+printers,+documentation+and+quick+start+guide),+Dell+(business+printers+ competitive+ analysis,+ expert+ evaluation,+ usability+ testing),+ Philips+ Electronics’+ products+ (DVD,+HTS,+TV+etc),+product+packaging,+quick+start+guides+(pictorial),+instruction+manuals,+ prototype+designs+(e.g.+remotes,+wall+mount). SingTel+ (StarTrek),+ PayPal+ (Virtual+ Token),+ Michelle+ Bridge’s+ 12WBT+ (IA+ of+ mobile+ app),+ Essential+ Energy+ Calculator,+ DB+ Schenker+ (Warehouse+ management+ system),+ Citibank+ Rewards,+Nokia+(mobile+headsets,+mobile+interactions,+eHLearning+app+etc). Projects (contact me for portfolio)
    12. 12. Current(interests Lean(UX Standards(and(guidelines Mobile(first Remote(research
    13. 13. Recommendations I'thoroughly'enjoyed'working'with'Tim'recently'<'he'was'intuitive,'creative'and'a'calm,' considered,'expert'practitioner.'Tim'blended'into'the'team'and'really'came'to'understand'our' business'very'quickly.'I'would'have'no'hesitation'in'recommending'Tim'to'other'colleagues'or' organisations. Tony Adams, Program Leader, TABCorp I'think'Tim'did'a'really'good'job'at'moderating'and'leading'the'research.'He'has'a'calmness' about'him'and'you'certainly'need'that'while'dealing'with'my'group'of'maniacs':)'I'like'how' he'was'completely'prepared'and'at'ease'with'the'whole'subject'of'payments.'I'was'also'very' impressed'with'his'ability'to'crystallize'the'top'themes'in'the'research.'His'analysis'and' supporting'video'has'been'fantastic.'The'story'we'were'able'to'put'together'resonated'with'a' lot'of'folks'in'PayPal.'We'walked'away'with'key'learnings'that'we'expect'to'extend'to'other' regions'as'well.'Goes'without'saying,'I'will'be'insisting'on'Tim'the'next'time'we'work' together. Anup Nair, Global Customer Experience Research (APAC), PayPal
    14. 14. Recommendations Quality'of'final'report'that'includes'both'findings'&'recommendations ' Cathie Oats, Director, Office of Parliamentary & Strategic Support, Therapeutic Goods Authority As'an'observer'at'both'the'internal/external'usability'testing'I'was'impressed'with'Objective’s' interaction'with'the'TGA's'stakeholders.'Although'scenarios'were'provided'for'the'usability' testing,'the'way'in'which'the'stakeholders'were'eased'into'the'testing'was'pleasing'and' provided'an'welcoming'environment'for'testing.'As'a'first'timer'present'at'the'oral'reporting' presentation'I'was'also'impressed'with'the'amount'of'detail'provided'to'the'TGA'and' recommendations'to'move'forward'with'the'guidance'and'website. Derna Waters, Senior Project Manager, Therapeutic Goods Authority Good'training'course'and'came'across'as'very'knowledgeable'and'experts'in'their'field.' Overall'it'was'a'very'good'course. Lisa Andersson, Senior Manager Online Marketing, Colonial First State Really'good'demonstration'of'knowledge'in'UX.'Would'rate'higher'if'we'd'used'Objective'for' some'work'and'have'had'experience'of'practice. Theresa Lintvelt, Head of Brand & Marketing Services, Colonial First State Well'structured'training'workshop''Professional'team'who'are'highly'qualified'in'their'field'' Subject'matter'extremely'valuable'to'digital'project'delivery'and'effectiveness. Catherine Smith, Colonial First State
    15. 15. Recommendations Really'enjoyed'working'with'Tim'and'Dani.''They'were'incredibly'thorough'and'professional.'' They'fully'understood'the'intricacies'and'constraints'of'our'system'and'came'up'with'a'really' logical'solution'for'us.''They'were'also'really'friendly'and'fun'to'work'with.''I'really'enjoyed'it! ' Fleur Annan, Senior Marketing Manager, Communications, Citibank The'work'delivered'was'exactly'what'we'required'and'was'carried'out'in'a'very'professional' and'timely'way.'Plus'everyone'we'deal'with'at'Objective'is'very'personable. Paul Green, Executive Producer, Mediabrands Australia Working'with'Tim'was'a'great'experience.'He'is'very'methodical'and'consistent'in'his' approach.'He'ensured'that'client'understood'each'step'of'the'process.'When'conducting' interviews'his'style'ensured'that'we'uncovered'the'right'information'from'interviewees.'He' managed'the'senior'client'really'well'in'our'final'meeting. Carla Hizon, Senior Account Manager, Fuzebox Terrific'report,'delivered'110%'on'the'outline'brief'from'Fuji'Xerox'Printers. Thomas Dickson, Volume Product Manager, Fuji-Xerox
    16. 16. Recommendations Timothy'is'intelligent,'articulate'and'an'exceptional'communicator.'He'was'able'to'explain' complex'concepts'in'ways'to'reach'different'audiences.'Timothy’s'clients'consisted'of'a'wide' array'of'Philips'Consumer'Lifestyle'professionals,'ranging'from'engineers'to'user<interface' designers'to'product'marketing'managers.'For'each'individual,'he'effectively'communicated' the'significance'of'the'subtleties'expressed'by'end<users'to'help'Philips'create'user<centric' products.'Timothy'is'also'an'accomplished'project'manager'who'developed'solid'reputation' for'establishing'and'meeting'project'deadlines. Bill Malecki, Director InnoHub, Philips Electronics Cuts'to'the'chase'and'has'a'knack'of'making'complicated'things'sound'simple.'His'knack'of' asking'the'right'questions'at'the'right'time'and'the'clarity'of'insights'are'always'refreshingly' brilliant. Hong Khai Seng, Republic Polytechnic Timothy'is'a'team<player'with'an'exceptional'communication'skill'which'can'facilitate' different'opinions.'He'has'a'great'sense'of'initiative'to'proactively'seek'for'information'to' ensure'the'wellbeing'of'a'project'and'able'to'act'accordingly'to'overcome'any'problems'that' might'arise. Ilham Samudera Azrul, Lead Design Research and Planning, ASUS Technology
    17. 17. Timothy(Yeo User(experience(consultant E:((timyeo@gmail.com T:((@timyeo L:((http://www.linkedin.com/in/timyeo B:((http://timyeo.wordpress.com updated'Aug'2013

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