Students must choose a company and research perceptions of that company using either qualitative or quantitative research methods. They must justify their choice of research method. Their paper will include background on the company, a description of literature on different research methods, and a 5-6 page paper presenting their research findings in APA format. This includes a title page with running head and title in all caps, abstract in third person, double spaced body with 12pt Times New Roman font, and a reference page listing sources cited in the paper.

1. Assignment Description
Students will choose a company of their liking and use any of
the 2 (qualitative or quantitative) research and analysis methods
to demonstrate selected perceptions (approved by the faculty) of
the company. This project requires you to research, review, and
analyze perceptions of the company. Specifically, your research
paper will include the following:
Provide background information on the chosen organization
Description of the diverse literature available on varied research
methods
Identify the type of research method to be used and justify the
reasons for using a particular approach
Undertake the research method for data collection and analysis
and present the findings
Present your findings as a Word document of 5–6 pages (body
of paper) formatted in APA style.
Please submit your assignment.
Submitting your assignment in APA format means, at a
minimum, you will need the following:
Title Page:
Remember the Running head: AND TITLE IN ALL CAPITALS.
Abstract:
A summary of your paper, not an introduction. Begin writing in
third person voice.
Body:
The body of your paper begins on the page following the title
page and abstract page and must be double-spaced (be careful
not to triple- or quadruple-space between paragraphs). The type
face should be 12-pt. Times Roman or 12-pt. Courier in regular
black type. Do not use color, bold type, or italics except as
required for APA-level headings and references. The deliverable
length of the body of your paper for this assignment is 5–6
pages. In-body academic citations to support your decisions and
analysis are required. A variety of academic sources is

2. encouraged.
Reference Page:
References that align with your in-body academic sources are
listed on the final page of your paper. The references must be in
APA format using appropriate spacing, hang indention, italics,
and upper and lower case usage as appropriate for the type of
resource used. Remember, the Reference Page is not a
bibliography but a further listing of the abbreviated in-body
citations used in the paper. Every referenced item must have a
corresponding in-body citation.