The paint industry is raw material intensive, requiring around 300-400 raw materials. Raw materials account for 60% of sales on average for large companies and up to 70% for small companies. There are three main groups of raw materials: pigments like titanium dioxide and zinc oxide, solvents like mineral turpentine, and resins and additives. The Indian paint market is valued at Rs 170 billion but per capita consumption is low at 0.5 kg annually compared to other countries. The market is fragmented with the unorganized sector accounting for 35% and around 2,000 small to medium manufacturers. The top organized players are Asian Paints, Kansai Nerolac, Berger Paints, and I

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8. Paint Sector - Industry Inputs
The paint industry is raw material intensive.
• Raw materials account for 60% of net sales (industry average). In case of small-scale
units it forms up to 70% of the net sales.
• Around 300-400 raw materials are required to manufacture different kinds of paints.
• A hike in the price of petroleum products raises input costs negating the impact of a cut
in import tariffs on raw materials.
Raw materials are divided into three major groups, namely, pigments (titanium dioxide, zinc
oxide etc.), solvents (mineral turpentine) and resins and additives.
• Amongst the vital pigments used in the process of paint manufacture is Titanium dioxide (TiO2)
• Solvents are volatile organic compounds (VOC) used to dissolve, suspend or change the physical
properties of other materials. They are generally used to bring down the viscosity of paints to the
desired level, which also reduces the cost of paint formation.
• Binders are generally oils, resins and plasticisers that give paints its protective property. Most resin
manufacturers make alkyds, polyesters, emulsion polymers, epoxy resins, amino resins, powder
coating resins etc.
• Additives are added in small proportion to the paint to improve its performance characteristics in
various ways. Skinning inhibitors, fungicides, wetting agents, driers are included in this category.

9. Paint Market in India
The market size of the Indian paints sector has been pegged at Rs 170 bn in value
terms and is very fragmented. The per capita consumption of paints in India
stands at 0.5 kg per annum as compared to 1.6 kgs in China and 22 kgs in the
developed economies. India’s share in the world paint market is just 0.6%.
The unorganized sector controls around
35% of the paint market, with the
organized sector accounting for the
balance. In the unorganized segment,
there are about 2,000 units having small
and medium sized paints manufacturing
plants. Top organised players include
Asian Paints (30% market share), Kansai
Nerolac (20% market share), Berger
Paints (19% market share) and ICI (12%
market share).

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12. Indian Paint Industry

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