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1. Marketing
Trimmed tender
coconut
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2. Tender coconuts enters into corporate
offices
It's 'ready to serve' and like a soft drink
bottle or tetra pack, you can take it
inside any office, drink and then
dispose. coconuts every day are
reaching a clientele in large company
offices & shop floors

3. India is the world's number
three producer (22%) of
coconuts. It lags slightly
behind Indonesia (27%) and
Philippines (23%). Thailand,
with its negligible 3%
production, has captured the
number one position in value-
adding tender coconuts in
various forms.

4. The trimming machines peel out
the outer green skin. With this, the
tender coconut becomes more
attractive and easy to handle.
Bottom portion of the nut is cut in
such a way as to facilitate the nut
to self-stand on tables. Then it is
dipped in a solution of potassium
metabisulfite and citric acid. This
retains the original colour. After
drying, the nut is wrapped with
food-grade cling film to enhance
the shelf life.

5. Tender
coconut, which
was a 'footpath
commodity' till
recently, has
now got a
double
promotion to
posh corporate
offices

6. One of the
problems that
come in the way
of tender coconut
marketing in city
offices is the
problem of
disposal of the
left-over.

7. There will be packs
containing two or four nuts
that families can easily carry
even on two-wheelers. They
can take home the pre-
cooled pack, keep it in their
fridge and drink it whenever
they like, just like the bottled
drinks.

8. Coconut Development Board took lot of initiative to
start tender coconut parlors in and outside Kerala

9. Retail outlets at railway
junctions, bus terminals,
big hospitals, shopping
complexes, marketing
places, government office
complexes, private offices
etc.

10. Under the Coconut
Technology Mission,
Coconut Development
Board has given the
manufacturers
financial aid for
marketing efforts.

11. With health consciousness
growing among consumers
and state governments
inclined to act over
pesticide residues in
bottled drinks, the timing
may be perfect to promote
best available natural drink,
tender coconut, inside our
own country as well as to
the oversees consumers

12. Data Base offer
https://www.primaryinfo.com/projects/coconut-tender-trimmed.htm

13. https://www.primaryinfo.com/coconutcd.htm