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MACPA Professional Issues Update
     2012 Student Edition


 Tom Hood, CPA, CITP, CGMA

       Loyola University
        April 12, 2012
The Future
The “New Normal”




  http://www.endofbusiness.com
http://www.bizlearning.net/live/i2afutureforums/
What CPAs think about the future
                                                      30 Future Forums
                                                          1,000 CPAs
                                                  Identified these top trends




     http://www.bizlearning.net/live/i2afutureforums
OUR GYROSCOPE!
In 1997, the CPA profession crowd-sourced its future with
        over 3,500 CPAs in the CPA Vision Project
      That was re-validated in 2011 by 8,000+ CPAs

                              Our core purpose, our reason
                                       for being is


                                 CPAs...
                             Making sense
                             of a changing
                             and complex
   Here is what they
        said…
                                 world.
The DNA of the CPA
              Values & Competencies



•   Leadership
•   Communication
•   Strategic Thinking
•   Collaboration & Synthesis
•   Technologically Savvy
Our Vision Statement for the future is:
         ( mandates to ourselves for a successful future)

   CPAs are the trusted professionals who enable
   people and organizations to shape their future.
Combining insight with integrity, CPAs deliver value by:

                      • Communicating the total
                        picture with clarity and
                        objectivity,
                      • Translating complex
                        information into critical
                        knowledge,
                      • Anticipating and creating
                        opportunities, and
                      • Designing pathways that
                        transform vision into reality.
The




                 10



 The CPA Brand
11
MANAGING THE SEA CHANGE



 • Change
 • Complexity
 • Compliance
 • Convergence
 • Competition
13



Why MACPA?
14



Connect – Connecting you to your Profession
Students
                        CPA
                                                   CPAs
                                                          15
                     Candidates




       Connecting the pipeline of CPAs
            http://www.facebook.com/TomorrowsCPA
16


Protect – Protecting the CPA
License & Public Interest since
Private Company
    Standards
Results – Legislature 2012




      http://www.cpalegislativeinsider.com
20




Achieve – Achieving Success as a CPA
It really is about this...
According to these young professionals, the
future is one in which CPAs:

● are proactive, flexible, adaptive and
collaborative by nature;
● have regained the trust of their clients and
the public at large;
● have successfully bridged the profession’s
“leadership gap” by focusing on succession
planning, personal growth, and generational
cooperation;
● have created the profession’s premier
global industry standards and best practices;
● have redefined the profession through
work / life integration, collaboration, and a
team-first approach; and
● have earned a reputation as technological
innovators.                                              22


Wisdom from the MACPA Leadership
Academy http://www.bizlearning.net/live/i2aleadership/
Achieve – Find Your Edge




      http://youtu.be/e-zeOD79clA
MANAGING THE SEA CHANGE
 Be the Captain of your own ship!

• Continuous
  Learning
• Competency
• Collaboration
=
Career Success
A leader’s
job is to set
context and
provide
hope and
inspiration...

                 25
Tom Hood, CPA.CITP
               CEO
  Maryland Association of CPAs
   Business Learning Institute
         (443) 632-2301
     E-mail tom@macpa.org
  Web http://www.macpa.org
Blog http://www.cpasuccess.com

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MACPA PIU 2012 student edition - Loyola University

  • 1. MACPA Professional Issues Update 2012 Student Edition Tom Hood, CPA, CITP, CGMA Loyola University April 12, 2012
  • 3. The “New Normal” http://www.endofbusiness.com
  • 5. What CPAs think about the future 30 Future Forums 1,000 CPAs Identified these top trends http://www.bizlearning.net/live/i2afutureforums
  • 7. In 1997, the CPA profession crowd-sourced its future with over 3,500 CPAs in the CPA Vision Project That was re-validated in 2011 by 8,000+ CPAs Our core purpose, our reason for being is CPAs... Making sense of a changing and complex Here is what they said… world.
  • 8. The DNA of the CPA Values & Competencies • Leadership • Communication • Strategic Thinking • Collaboration & Synthesis • Technologically Savvy
  • 9. Our Vision Statement for the future is: ( mandates to ourselves for a successful future) CPAs are the trusted professionals who enable people and organizations to shape their future. Combining insight with integrity, CPAs deliver value by: • Communicating the total picture with clarity and objectivity, • Translating complex information into critical knowledge, • Anticipating and creating opportunities, and • Designing pathways that transform vision into reality.
  • 10. The 10 The CPA Brand
  • 11. 11
  • 12. MANAGING THE SEA CHANGE • Change • Complexity • Compliance • Convergence • Competition
  • 14. 14 Connect – Connecting you to your Profession
  • 15. Students CPA CPAs 15 Candidates Connecting the pipeline of CPAs http://www.facebook.com/TomorrowsCPA
  • 16. 16 Protect – Protecting the CPA License & Public Interest since
  • 17.
  • 18. Private Company Standards
  • 19. Results – Legislature 2012 http://www.cpalegislativeinsider.com
  • 20. 20 Achieve – Achieving Success as a CPA
  • 21. It really is about this...
  • 22. According to these young professionals, the future is one in which CPAs: ● are proactive, flexible, adaptive and collaborative by nature; ● have regained the trust of their clients and the public at large; ● have successfully bridged the profession’s “leadership gap” by focusing on succession planning, personal growth, and generational cooperation; ● have created the profession’s premier global industry standards and best practices; ● have redefined the profession through work / life integration, collaboration, and a team-first approach; and ● have earned a reputation as technological innovators. 22 Wisdom from the MACPA Leadership Academy http://www.bizlearning.net/live/i2aleadership/
  • 23. Achieve – Find Your Edge http://youtu.be/e-zeOD79clA
  • 24. MANAGING THE SEA CHANGE Be the Captain of your own ship! • Continuous Learning • Competency • Collaboration = Career Success
  • 25. A leader’s job is to set context and provide hope and inspiration... 25
  • 26. Tom Hood, CPA.CITP CEO Maryland Association of CPAs Business Learning Institute (443) 632-2301 E-mail tom@macpa.org Web http://www.macpa.org Blog http://www.cpasuccess.com

Editor's Notes

  1. http://www.bizlearning.net/live/i2afutureforums/
  2. Get the CPA Horizons Report and the Maryland results along with MACPA’s special RESOURCE CENTER here:http://www.macpa.org/Content/26336.aspx
  3. BLI or the Business Learning Institute was formed in 1999 to develop the learning resources for CPAs to stay ahead of rapidly changing times. We are the largest provider of sift skills or success skills for accounting and finance in the US. We provide e-learning, on-site training, and public programs to CPA firms, companies and organizations all over the world. We developed and run the AICPA’s Leadership Academy and are now running this program in three states in 2012 (Maryland, Utah, and Louisiana) more info at http://www.bizlearning.net/live/i2aleadership