What does the future hold for accounting students? Why chose a career as a CPA? Should you belong to professional associations? Tom Hood, CEO of the MACPA share his thoughts on the future of the CPA Profession, career opportunities and how professional associations can help protect the CPA career and position you to thrive in this dynamic rapidly changing world/

1. MACPA Professional Issues Update
2012 Student Edition
Tom Hood, CPA, CITP, CGMA
Loyola University
April 12, 2012

2. The Future

3. The “New Normal”
http://www.endofbusiness.com

4. http://www.bizlearning.net/live/i2afutureforums/

5. What CPAs think about the future
30 Future Forums
1,000 CPAs
Identified these top trends
http://www.bizlearning.net/live/i2afutureforums

6. OUR GYROSCOPE!

7. In 1997, the CPA profession crowd-sourced its future with
over 3,500 CPAs in the CPA Vision Project
That was re-validated in 2011 by 8,000+ CPAs
Our core purpose, our reason
for being is
CPAs...
Making sense
of a changing
and complex
Here is what they
said…
world.

8. The DNA of the CPA
Values & Competencies
• Leadership
• Communication
• Strategic Thinking
• Collaboration & Synthesis
• Technologically Savvy

9. Our Vision Statement for the future is:
( mandates to ourselves for a successful future)
CPAs are the trusted professionals who enable
people and organizations to shape their future.
Combining insight with integrity, CPAs deliver value by:
• Communicating the total
picture with clarity and
objectivity,
• Translating complex
information into critical
knowledge,
• Anticipating and creating
opportunities, and
• Designing pathways that
transform vision into reality.

10. The
10
The CPA Brand

11. 11

12. MANAGING THE SEA CHANGE
• Change
• Complexity
• Compliance
• Convergence
• Competition

13. 13
Why MACPA?

14. 14
Connect – Connecting you to your Profession

15. Students
CPA
CPAs
15
Candidates
Connecting the pipeline of CPAs
http://www.facebook.com/TomorrowsCPA

16. 16
Protect – Protecting the CPA
License & Public Interest since

18. Private Company
Standards

19. Results – Legislature 2012
http://www.cpalegislativeinsider.com

20. 20
Achieve – Achieving Success as a CPA

21. It really is about this...

22. According to these young professionals, the
future is one in which CPAs:
● are proactive, flexible, adaptive and
collaborative by nature;
● have regained the trust of their clients and
the public at large;
● have successfully bridged the profession’s
“leadership gap” by focusing on succession
planning, personal growth, and generational
cooperation;
● have created the profession’s premier
global industry standards and best practices;
● have redefined the profession through
work / life integration, collaboration, and a
team-first approach; and
● have earned a reputation as technological
innovators. 22
Wisdom from the MACPA Leadership
Academy http://www.bizlearning.net/live/i2aleadership/

23. Achieve – Find Your Edge
http://youtu.be/e-zeOD79clA

24. MANAGING THE SEA CHANGE
Be the Captain of your own ship!
• Continuous
Learning
• Competency
• Collaboration
=
Career Success

25. A leader’s
job is to set
context and
provide
hope and
inspiration...
25

26. Tom Hood, CPA.CITP
CEO
Maryland Association of CPAs
Business Learning Institute
(443) 632-2301
E-mail tom@macpa.org
Web http://www.macpa.org
Blog http://www.cpasuccess.com