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#GIVINGTUESDAY Top 10 Tactical Tips for GivingTuesday Rob WU, CEO of CAUSEVOX
#GIVINGTUESDAY ROB WU CHIEF EXECUTIVE OFFICER
#GIVINGTUESDAY CAUSEVOX IS CROWDFUNDING FOR SOCIAL CAUSES
#GIVINGTUESDAY WE HELP GOOD THINGS FLOURISH Photo from World Bicycle Relief in Sri Lanka
@robjwu  /  @causevox   What is givingtuesday?
#GIVINGTUESDAY National Domestic Violence Hotline RAISES $53,000
#GIVINGTUESDAY GREY2K Raises $10,000 during GivingTuesday
#GIVINGTUESDAY THE CHALLENGE
@robjwu  /  @causevox   “How do you start a GivingTuesday campaign?” –You
@robjwu  /  @causevox   –You “We need to take our givingtuesday fundraisinG to the next level!”
@robjwu  /  @causevox   “We’re a small nonprofit without a lot of resources…how do we cut through the noise?” –You
#GIVINGTUESDAY Ten things you can do RIGHT NOW to turbocharge this year’s givingtuesday. Tactical Tips
#GIVINGTUESDAY FREE RESOURCES http://causevox.com/givingtuesdayresources http://gtweekly.causevox.com
#GIVINGTUESDAY Tip #1: SET An IMPACT METRIC
#GIVINGTUESDAY
#GIVINGTUESDAY
#GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT
#GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST
#GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST CalCulate GOAL
#GIVINGTUESDAY TIP #2: USE PEER TO PEER FUNDRAISING
@robjwu  /  @causevox   WHAT IS Peer to Peer Fundraising?
@robjwu  /  @causevox  
@robjwu  /  @causevox  
@robjwu  /  @causevox   2x donations with Peer to peer fundraising
#GIVINGTUESDAY COMPONENTS OF A FUNDRAISER TOOLKIT Campaign One-Sheet Images and Logos Social Media Tips Sample Emails, Pre...
#GIVINGTUESDAY TIP #3: Create a campaign specific Facebook page
#GIVINGTUESDAY
#GIVINGTUESDAY
#GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST
#GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK/GOOGLE GROUP
#GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK/GOOGLE GROUP bASECAMP
#GIVINGTUESDAY TIP #4: Have a call to action
@robjwu  /  @causevox   ONRAMPING yields more results
@robjwu  /  @causevox  
@robjwu  /  @causevox  
#GIVINGTUESDAY CALL TO ACTION FRAMEWORK
#GIVINGTUESDAY CALLING CALL TO ACTION FRAMEWORK
#GIVINGTUESDAY CALLING CALL TO ACTION FRAMEWORK ACTION
#GIVINGTUESDAY Tip #5: Create a Unique Hashtag
@robjwu  /  @causevox   The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was create...
@robjwu  /  @causevox  
@robjwu  /  @causevox  
#GIVINGTUESDAY Source: Bufferapp
#GIVINGTUESDAY HASHTAGGING TIPS UNIQUE
#GIVINGTUESDAY HASHTAGGING TIPS UNIQUE RELEVANT
#GIVINGTUESDAY HASHTAGGING TIPS UNIQUE RELEVANT SHORT
#GIVINGTUESDAY TIP #6: POST THE RIGHT TYPE OF CONTENT ON SOCIAL MEDIA
@robjwu  /  @causevox  
@robjwu  /  @causevox   80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL
@robjwu  /  @causevox   80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL 20% should be Salesy
@robjwu  /  @causevox   ENTERTAINING Post
@robjwu  /  @causevox   ENTERTAINING Post
@robjwu  /  @causevox   SALESY Post
#GIVINGTUESDAY TIP #7: PRACTICE SOCIAL LISTENING
@robjwu  /  @causevox  
@robjwu  /  @causevox  
#GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS
#GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS ORG NAME
#GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS ORG NAME KEYWORDS
#GIVINGTUESDAY TIP #8: Create & Post content
@robjwu  /  @causevox   Companies that blog get 55% more traffic
@robjwu  /  @causevox   36% of consumers say they share content primarily because it promotes causes or issues they ...
#GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT
#GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR
#GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR ITERATE
#GIVINGTUESDAY Tip #9: FOLLOW A STORYLINE
@robjwu  /  @causevox   Protagonist sets out to defeat a deadly force or antagonist that threatens him or his home a...
#GIVINGTUESDAY
#GIVINGTUESDAY EARTHRIGHTS INT’L RAISES $24,000
@robjwu  /  @causevox   Protagonist starts out as poor and downtrodden, but rises in the world through wealth, statu...
#GIVINGTUESDAY
#GIVINGTUESDAY PROJECT RENEWAL RAISES $73,000
@robjwu  /  @causevox   Protagonist and companions set out to acquire an important object or reach a destination, en...
#GIVINGTUESDAY
#GIVINGTUESDAY THE GAUNTLET RAISES $90,000
#GIVINGTUESDAY TIP #10: USE GREAT TOOLS
#GIVINGTUESDAY PABLO
#GIVINGTUESDAY Canva
@robjwu  /  @causevox   CAUSEVOX
#GIVINGTUESDAY FREE RESOURCES http://causevox.com/givingtuesdayresources http://gtweekly.causevox.com
#GIVINGTUESDAY ANY QUESTIONS?
#GIVINGTUESDAY ROB@causevox.com Facebook/causevox twıtter/causevox CONTACT US Photo from Well Aware World
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Top 10 Tactical Tips for Giving Tuesday Campaigns

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Three years ago, the 92 Street Y in NYC and the United Nations Foundation joined forces to create #GivingTuesday, a one-day annual movement focused on charitable giving.

#GivingTuesday is just around the corner on December 1st, 2015.

This year, how do you take advantage of this day of giving? The challenge is using the right tactics to drive awareness and donations to your campaign.

In this free online webinar, you’ll learn ten proven tactics that can make your #GivingTuesday campaign a success. You’ll hear about #GivingTuesday best practices and tactical tips that you can implement for your campaign this fall.

Published in: Government & Nonprofit, Social Media, Marketing
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Top 10 Tactical Tips for Giving Tuesday Campaigns

  1. #GIVINGTUESDAY Top 10 Tactical Tips for GivingTuesday Rob WU, CEO of CAUSEVOX
  2. #GIVINGTUESDAY ROB WU CHIEF EXECUTIVE OFFICER
  3. #GIVINGTUESDAY CAUSEVOX IS CROWDFUNDING FOR SOCIAL CAUSES
  4. #GIVINGTUESDAY WE HELP GOOD THINGS FLOURISH Photo from World Bicycle Relief in Sri Lanka
  5. @robjwu  /  @causevox   What is givingtuesday?
  6. #GIVINGTUESDAY National Domestic Violence Hotline RAISES $53,000
  7. #GIVINGTUESDAY GREY2K Raises $10,000 during GivingTuesday
  8. #GIVINGTUESDAY THE CHALLENGE
  9. @robjwu  /  @causevox   “How do you start a GivingTuesday campaign?” –You
  10. @robjwu  /  @causevox   –You “We need to take our givingtuesday fundraisinG to the next level!”
  11. @robjwu  /  @causevox   “We’re a small nonprofit without a lot of resources…how do we cut through the noise?” –You
  12. #GIVINGTUESDAY Ten things you can do RIGHT NOW to turbocharge this year’s givingtuesday. Tactical Tips
  13. #GIVINGTUESDAY FREE RESOURCES http://causevox.com/givingtuesdayresources http://gtweekly.causevox.com
  14. #GIVINGTUESDAY Tip #1: SET An IMPACT METRIC
  15. #GIVINGTUESDAY
  16. #GIVINGTUESDAY
  17. #GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT
  18. #GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST
  19. #GIVINGTUESDAY STEPS TO SETTING AN IMPACT METRIC IDENTIFY UnIT DETERMINE UNIT COST CalCulate GOAL
  20. #GIVINGTUESDAY TIP #2: USE PEER TO PEER FUNDRAISING
  21. @robjwu  /  @causevox   WHAT IS Peer to Peer Fundraising?
  22. @robjwu  /  @causevox  
  23. @robjwu  /  @causevox  
  24. @robjwu  /  @causevox   2x donations with Peer to peer fundraising
  25. #GIVINGTUESDAY COMPONENTS OF A FUNDRAISER TOOLKIT Campaign One-Sheet Images and Logos Social Media Tips Sample Emails, Press Releases, and Letters Printable Promotional Materials Recognition Tools Fundraising Tips
  26. #GIVINGTUESDAY TIP #3: Create a campaign specific Facebook page
  27. #GIVINGTUESDAY
  28. #GIVINGTUESDAY
  29. #GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST
  30. #GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK/GOOGLE GROUP
  31. #GIVINGTUESDAY ALTERNATIVE “WATERING HOLES” EMAIL LIST FACEBOOK/GOOGLE GROUP bASECAMP
  32. #GIVINGTUESDAY TIP #4: Have a call to action
  33. @robjwu  /  @causevox   ONRAMPING yields more results
  34. @robjwu  /  @causevox  
  35. @robjwu  /  @causevox  
  36. #GIVINGTUESDAY CALL TO ACTION FRAMEWORK
  37. #GIVINGTUESDAY CALLING CALL TO ACTION FRAMEWORK
  38. #GIVINGTUESDAY CALLING CALL TO ACTION FRAMEWORK ACTION
  39. #GIVINGTUESDAY Tip #5: Create a Unique Hashtag
  40. @robjwu  /  @causevox   The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.
  41. @robjwu  /  @causevox  
  42. @robjwu  /  @causevox  
  43. #GIVINGTUESDAY Source: Bufferapp
  44. #GIVINGTUESDAY HASHTAGGING TIPS UNIQUE
  45. #GIVINGTUESDAY HASHTAGGING TIPS UNIQUE RELEVANT
  46. #GIVINGTUESDAY HASHTAGGING TIPS UNIQUE RELEVANT SHORT
  47. #GIVINGTUESDAY TIP #6: POST THE RIGHT TYPE OF CONTENT ON SOCIAL MEDIA
  48. @robjwu  /  @causevox  
  49. @robjwu  /  @causevox   80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL
  50. @robjwu  /  @causevox   80% should be EDUCATIONAL / ENTERTAINING / INSPIRATIONAL 20% should be Salesy
  51. @robjwu  /  @causevox   ENTERTAINING Post
  52. @robjwu  /  @causevox   ENTERTAINING Post
  53. @robjwu  /  @causevox   SALESY Post
  54. #GIVINGTUESDAY TIP #7: PRACTICE SOCIAL LISTENING
  55. @robjwu  /  @causevox  
  56. @robjwu  /  @causevox  
  57. #GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS
  58. #GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS ORG NAME
  59. #GIVINGTUESDAY SOCIAL LISTENING QUERIES HASHTAGS ORG NAME KEYWORDS
  60. #GIVINGTUESDAY TIP #8: Create & Post content
  61. @robjwu  /  @causevox   Companies that blog get 55% more traffic
  62. @robjwu  /  @causevox   36% of consumers say they share content primarily because it promotes causes or issues they care about
  63. #GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT
  64. #GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR
  65. #GIVINGTUESDAY AGILE APPROACH TO CONTENT CREATION POPULATE CONTENT REVIEW / MONITOR ITERATE
  66. #GIVINGTUESDAY Tip #9: FOLLOW A STORYLINE
  67. @robjwu  /  @causevox   Protagonist sets out to defeat a deadly force or antagonist that threatens him or his home and community. OVERCOMING THE MONSTER
  68. #GIVINGTUESDAY
  69. #GIVINGTUESDAY EARTHRIGHTS INT’L RAISES $24,000
  70. @robjwu  /  @causevox   Protagonist starts out as poor and downtrodden, but rises in the world through wealth, status, love, and more. May include momentary loss of it all and grows up because of it. RAGS TO RICHES / REBIRTH
  71. #GIVINGTUESDAY
  72. #GIVINGTUESDAY PROJECT RENEWAL RAISES $73,000
  73. @robjwu  /  @causevox   Protagonist and companions set out to acquire an important object or reach a destination, encountering perils and obstacles along the way. QUEST
  74. #GIVINGTUESDAY
  75. #GIVINGTUESDAY THE GAUNTLET RAISES $90,000
  76. #GIVINGTUESDAY TIP #10: USE GREAT TOOLS
  77. #GIVINGTUESDAY PABLO
  78. #GIVINGTUESDAY Canva
  79. @robjwu  /  @causevox   CAUSEVOX
  80. #GIVINGTUESDAY FREE RESOURCES http://causevox.com/givingtuesdayresources http://gtweekly.causevox.com
  81. #GIVINGTUESDAY ANY QUESTIONS?
  82. #GIVINGTUESDAY ROB@causevox.com Facebook/causevox twıtter/causevox CONTACT US Photo from Well Aware World

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