The whole purpose of education is to turn mirrors into windows

1. BSCOM 410 Week 1 Media Matrix (2 Set)
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This Tutorial contains 2 Set of Answers
Media Matrix
Complete the matrix below by defining each of the media keywords
listed. Then, discuss whether this
keyword creates benefit, risk, or both for an individual. Explain your
responses. Next, answer the short answer questions that follow the
matrix. Include a reference page consistent with APA guidelines. Key
Word Media Literacy Automaticity Media Exposure Building Blocks of
Media Literacy
(List and describe) Mental Codes Meaning Matching Filtering
Description Media Matrix 2 BSCOM/410 Version 3 Meaning
Construction Answer the following questions with short answers (one to
three complete sentences). 1. Choose one of the seven (7) skills of media
literacy described in your textbook. Why is this
skill important? Provide an example of its significance based on your
own experiences. 2. What is a media message? Give two examples of
media messages you have encountered
today. 3. The text talks about having “more control over media” (p. 31).
What is meant by this, and
why is it important for you as an individual, and for society? 4. How
might media literacy help you in your personal life? How might it help
you in your
professional life?
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2. BSCOM 410 Week 2 Blog Post Mass Media and Audiences (2
Papers)
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This Tutorial contains 2 Papers
Prepare a 700- to 950-word blog post describing mass media and
audiences.
Describe what is meant by mass media and how mass media affects
audiences.
Summarize each of the following five states of mass media
development:
• Innovation
• Penetration
• Peak
• Decline
• Adaptation
Select one advertisement geared specifically toward children.
Briefly describe the ad, then address the following in your post:
• What does the ad attempt to encourage children to do?
• Why are children considered to be a special audience when it comes to
mass media and advertising?
• List one area of development in children that makes them more
susceptible to harm from advertisements.
• Does the ad you selected have the potential to harm children? In what
way?
• What role does media literacy play in helping to protect children from
negative media influences?
• In your opinion, is society doing enough to safeguard children from

3. exposure to potentially harmful media? Explain your response.
In addition to the ad you select, include at least two peer-reviewed
articles pertaining to stages of mass media development or media and
children.
Note: You may set up your blog on PhoenixConnect by clicking your
student profile and navigating to the Content tab. Once there, click Write
a blog post under the Actions column on the right-hand side of your
screen.
Create both a Word document for review comments, and include a link
to the blog post, itself.
Format your assignment according to appropriate course-level APA
guidelines.
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BSCOM 410 Week 2 Media Terminologies and Magazine
Selection (399 Words)
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BSCOM 410 Week 2 Media Terminologies and Magazine Selection
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BSCOM 410 Week 3 Media Effect Case Study Annotated
Bibliography
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4. Create an annotated bibliography to organize your research for Media
Effects Case Study.
Research two peer-reviewed articles and research studies from within
the last three years that focus on media effects, messages, and audience.
Write a 100- to 175-word descriptive and critical annotation
summarizing and interpreting each article. Include the research
methodology (i.e., how the data/result was obtained) for each research
study.
Format your annotated bibliography consistent with APA guidelines.
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BSCOM 410 Week 3 The reality of the News (2 Papers)
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This Tutorial contains 2 Papers
Identify a national story that is currently in the news.
Select two of the following major media outlets that are both covering
the story:
• ABC News
• CBS News
• CNN
• Fox News
• MSNBC
• NPR
Search for coverage of news story you have selected from each of the
two outlets.
Note: The stories you choose to compare may take the form of a live
broadcast, video, audio, or printed word (e.g., you may select a CNN
live broadcast and an ABC written article.

5. Write a 950- to 1,050-word paper that addresses the following:
• Do both media outlets use a traditional journalistic perspective in
presenting the story? Explain your response.
• Are the sources used in the news stories appropriate or credible? Why
or why not?
• Is the message of the story the same as presented by each media outlet?
What is the message of each story?
• Did one story seem more believable to you than the other? Explain.
• As outlined in your textbook, truthfulness, neutrality, and accuracy are
three criteria for determining the quality of news. Did each story have
all three? Did one story have more or less of one of the three qualities?
What prompted you to determine this?
• Does either outlet present the story in a manner that is biased? If so,
how did you recognize the bias? If not, how did the story appear to avoid
bias?
• If one or both of the stories were biased in some way, what are your
suggestions for making them more fair and balanced?
• Does either story include overtones or elements of racial or gender
stereotypes? If so, describe.
• Do any of the stories appear to be incomplete or require additional
context for viewers to fully understand the meaning?
• Could different audience types interpret the stories in different ways?
If so, in what ways?
Format your assignment according to appropriate course-level APA
guidelines.
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BSCOM 410 Week 4 Hot Button Issue Paper
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6. Technologies evolve, but sex and violence have always been--and may
remain--hot-button issues in the media. The pace of new technological
change is so rapid that some people may no longer wait on formal media
to research and provide information for making personal decisions.
Write a 1,400- to 1,750-word paper that addresses the following:
• A brief discussion of 20thcentury communication developments,
milestones, and applications exemplifying changes in media portrayal of
sex and violence.
• Explain how the negative effects of sex and violence on children have
increased in media technology. Provide examples and cite at least one
contemporary news article.
• Explain how the negative effects of sex and violence on adults have
increased in media technology. Provide examples and cite at least one
contemporary news article.
• Make specific recommendations about how the problems of media
portrayal of sex and violence might be minimized.
• Examine how the immediacy of media involving sex and violence
affects your own interpersonal communication. How is the development
of intimacy within interpersonal relationships related to the volume and
accessibility of media portrayals of sex and violence?
• Consider the ethical and legal implications involved in the personal use
of social media and other technologies to access and share images and
videos. Based on your own understanding and research of ethics, what
ethical principles are involved in the use of technology in relation to
images of sex and violence? What ethical principles are involved when
posting or making accessible the personal images of others?
• What laws are in place because of photos or videos made accessible
without permission? What recommendations based on your research of
law and ethics can you propose in relation to the accessibility and
proliferation of images of sex and violence?
• Examine the home page or landing page of a mainstream online news
source that comes up on your screen upon login. Examine the imagery
used on the entire page, including any advertisements. Discuss the
diversity of the people portrayed. How are women represented? How
are people of color represented?

7. Cite at least three different peer-reviewed outside sources, in addition to
two contemporary news articles.
Format your assignment according to appropriate course-level APA
guidelines.
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BSCOM 410 Week 5 Media Use and effects within your life
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Write a 950- to 1,050-word analysis of media use and effects within
your life.
Create a comprehensive list of your current media habits--from mobile
device usage, to exposure to television, radio, outdoor advertising, and
the types of content you tune into routinely (e.g., sports, news, reality
shows, etc.).
Summarize your usage in one to two paragraphs, including channels,
content, and average length of time exposed to each on an average day.
Answer the following questions:
• What are your personal goals for tuning in to the messages you are
currently receiving?
• Are you actively interpreting the messages you receive, or are you
interpreting them with an automatic response?
• Do you tend to access the same channels for the same types of content?
• When is the last time you broadened your media exposures by tuning
in to a new source for information?
• Do your behaviors match your beliefs or do they match what
advertisers want you to believe?
• Discuss low level versus high level media literacy, and include one
example of each.
• Why is it important to gain additional control over the media to which

8. you are exposed?
• Discuss the significance and impact that media literacy has on society.
Cite at least two peer-reviewed sources that support the ideas outlined
within your work.
Format your assignment according to appropriate course-level APA
guidelines
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