Being your own bossPROS•Independence – freedom to make big decisions•Entrepreneurial, challenging and creative•Learn a HUGE range of transferable skills very quickly•You can start while you’re at university!CONS•Irregular hours•Little pay (if any!) at the start•Uncertain future (You have time for breakfast!)
Start a company?! Me?THE TRADITIONAL WAY:•Spot a problem that affects a lot of people•Solve it creativelyANOTHER WAY:•Take a step back and look at your degree choice•What are your hobbies and interests?•Start telling people about them!
STEP 1Find something you’re passionate about. e.g.
STEP 3Think of a good (brand) name.•Witty•Memorable•Alliterative•Spellable…•Unique•RELEVANTCheck if the domain name is free on 123-reg.com
STEP 4Start a Blog.The most popular ones are:•Blogger•Wordpress•Tumblr
So for Example…Say your passion is food.•Review restaurants/cafes/shops/fairs you visit•Photograph your latest creations•Write about seasonal/controversial/interesting issues•Include jokes, links to blogs/videos you like and cartoons•Note down special offers/discount cards/useful websites•Create a spreadsheet of your favourite food writers’ andbloggers’ web addresses and Twitter usernames (‘handles’)•Try to discover a theme – Vegetarian? Budget? Family?
James Ramsden (Wordpress Blog)•James was already a ‘foodie’ at Exeter•He has a blog, a Facebook page and 4,500 Twitter followers•Through social media he was discovered by The Times and is now a freelance food journalist•He uses social media to promote The Secret Larder Supper Clubwhich he runs with his sister in North London•30 people come to his house every Thursday & pay £30 for athemed 3-course meal•He has just published his first critically-acclaimed cookbook…and so it begins!
STEP 5Self-promotion.•Twitter: Tweet each new post to your followers, communicatewith them about your shared area of interest.•Facebook: Especially for artists and photographers – showcaseyour new work, encourage interaction.•Flickr: Highly engaged community of photographers: great forbuilding your reputation and showing off your portfolio.•YouTube: Create your own YouTube channel and make videoson your theme – you could become your brand; sell yourselfthrough your blog.
STEP 6Monetise.•Content is King!•Money follows the eyeballs!•Once you get a lot of hits, you can get money throughadvertising and affiliate links.AFFILIATE LINKS?Companies give you commission if you sell their products forthem!
How to monetise your blog?• Artists, Photographers, Illustrators: Show off!• Cooks, Bakers: Experiment with recipes and take photos• Craft hobbies (knitting, jewellery-making, etc): Teach!• Music, Travel, Sport fans: Reviews, tips and links: affiliate.