Kristin Hogan
• Strategy Supervisor @ OMD
• 5+ years in advertising
• Experience across all media types, with
accounts spa...
Media Before You Were Born
Media As We Know It Today
Fragmentation of Channels & Content
= More Choice Than Ever
I want to watch Game of Thrones…
Live Recorded On Demand
Strea...
Challenge
Consumers Have Pick of the Litter Access
Opportunity
Reach consumers across multiple touch points
That’s a lot of touch points.
What’s a Strategist to Do?
What’s a Strategist to Do?
#1 ADAPT TO STAY RELEVANT
• Pay attention to evolution of technology and
changing consumer beha...
What’s a Strategist to Do?
#2 BE INNOVATIVE
• With Traditional Channels, break through in
Non Traditional Ways
What’s a Strategist to Do?
#3 PURSUE THE HOLY GRAIL
• Right Time, Right Media, Right Message
Looking Ahead…
Right Now
Trend #1 - Instant Gratification
Right Here
Trend #2 - Always On & Mobile
• x
Right for Me
Trend #3 - Experience Focused
Right for Me
Trend #4 – New Visual Vernacular
• x
THANKS!
AdU: Media Planning 2014 - Kristin Hogan
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AdU: Media Planning 2014 - Kristin Hogan

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AdU: Media Planning 2014 - Kristin Hogan

  1. 1. Kristin Hogan • Strategy Supervisor @ OMD • 5+ years in advertising • Experience across all media types, with accounts spanning – Entertainment – Travel – Video Games – Electronic CPG
  2. 2. Media Before You Were Born
  3. 3. Media As We Know It Today
  4. 4. Fragmentation of Channels & Content = More Choice Than Ever I want to watch Game of Thrones… Live Recorded On Demand Stream Own Steal
  5. 5. Challenge Consumers Have Pick of the Litter Access
  6. 6. Opportunity Reach consumers across multiple touch points
  7. 7. That’s a lot of touch points. What’s a Strategist to Do?
  8. 8. What’s a Strategist to Do? #1 ADAPT TO STAY RELEVANT • Pay attention to evolution of technology and changing consumer behavior
  9. 9. What’s a Strategist to Do? #2 BE INNOVATIVE • With Traditional Channels, break through in Non Traditional Ways
  10. 10. What’s a Strategist to Do? #3 PURSUE THE HOLY GRAIL • Right Time, Right Media, Right Message
  11. 11. Looking Ahead…
  12. 12. Right Now Trend #1 - Instant Gratification
  13. 13. Right Here Trend #2 - Always On & Mobile • x
  14. 14. Right for Me Trend #3 - Experience Focused
  15. 15. Right for Me Trend #4 – New Visual Vernacular • x
  16. 16. THANKS!

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