10. 23%: Direct to the site or apps
14%: YouTube views
2%: Google search to the site
6%: Facebook traffic to the site
27%: Facebook native video
4%: Images on Facebook
21%: Snapchat content views
buzzfeed
19. NBC INVESTIU NO BUZZFEED
A&E INVESTIU NA VICE
AT&T COMPROU A FULLSCREEN
DISNEY COMPROU A MAKER
200MM
500MM
500MM
900MM
20.
21.
22.
23. 8:00 am
10:00 am
12:00 am
5:00 Pm
9:00 Pm
update
prepare
connect
productivity
entertainment
"jornalismo não sustenta o nosso negócio”
“não estamos atrás de cliques, mas de relacionamento"
mat yurow
audience development