The Social Moon Strategic                                      Process                                      • What is digi...
WHAT IS             Good strategy is more than aDIGITAL             rallying call toward a goal or visionSTRATEGY?        ...
WHAT IS             People assume strategy is ‘big picture’DIGITAL             and divorced from action.STRATEGY?         ...
Digital strategy is twofold:WHAT ISDIGITAL             1.Aligning the people, processes andSTRATEGY?           technology ...
The most important aspect to digital readiness are of                    course the people in the business. However, focus...
1                               People                                                     Process                        ...
A good strategy follows a logical process. This process                    can be split into three parts:                 ...
Competitor                                    SolutionsDIAGNOSIS                       Your                     Customer  ...
A good strategy will create strength for your brand and                    for your business by having a coherent design. ...
Say hello and get in touchhello@thesocialmoon.com+44 (0)20 7148 4170www.thesocialmoon.comFOLLOW US@The_Social_Moon@The_Soc...
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The Social Moon Digital Strategy

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How to define your digital strategy. What is digital strategy? How can you make your business digitally ready though a model of people, process and technology? A good strategy follows a logical process of diagnosis, policy and action that enables you to define a focus, develop a guiding policy and tactical applications that are coherent and deliver for your business.

Published in: Health & Medicine, Business

The Social Moon Digital Strategy

  1. 1. The Social Moon Strategic Process • What is digital strategy? • The Digital Readiness model • A logical strategic approachDigital Strategy • The digital diagnosisDelivering on your digital ambition • Policy and action FOLLOW US @The_Social_Moon
  2. 2. WHAT IS Good strategy is more than aDIGITAL rallying call toward a goal or visionSTRATEGY? Good strategy must honestly acknowledge the challenges and obstacles faced and provides an approach to overcome them. FOLLOW US @The_Social_Moon
  3. 3. WHAT IS People assume strategy is ‘big picture’DIGITAL and divorced from action.STRATEGY? This leaves a disconnect between ‘strategy’ and ‘implementation’. Companies who lack implementation have confused strategic problem solving with setting ‘goals’. FOLLOW US @The_Social_Moon
  4. 4. Digital strategy is twofold:WHAT ISDIGITAL 1.Aligning the people, processes andSTRATEGY? technology of a business with the success factors required for true digital readiness 2.Enabling your business to focus on where your competitors are weak and your customer need is strong This is achievable when you implement the right process… FOLLOW US @The_Social_Moon
  5. 5. The most important aspect to digital readiness are of course the people in the business. However, focus here should be on breaking down working silos and shaping the culture and philosophy as much as executive support and organisational structure.DIGITAL Process is also key, which means governance andREADINESS guidelines, but it should always be focused on supporting people and protecting the business. This means rigorous strategic planning, training and organisational support and workflows that drive the right culture and philosophy. Finally comes technology. Technology does not lead digital readiness. However, investing in the right platforms that facilitate collaboration and community building, integrating social listening into your customer insight and market research plans, developing the right data and information management systems and utilising the best measurement tools will enable sustained success. FOLLOW US @The_Social_Moon
  6. 6. 1 People Process 2Driving organisational Putting the processchange through the Organisational Models Governance & Guidelines and frameworks inbreaking down of silos Executive Sponsorship placeand improving internal Digital Strategic Supportcommunication Management Structure Workflows Governance & Cross Functional Working guidelines agreedAcquisition and Measurement across the businessdeployment of Marketing Investment Culture & Philosophyexecutive support Culture & Philosophy Implementation of rigorous strategic planEnabling innovationthrough structure &philosophy Digital Readiness Training and organisational support Protecting & empowering the 3 business Internal Collaboration SoftwareInvesting in platforms that facilitatecollaboration and community building Listening Platforms Integrated CRM & CLM systemsIntegrating social listening and redefinemarket and customer research Measurement ApplicationsIntegrating CRM systems and informationmanagement based on customer need TechnologySophisticated measurement tools FOLLOW US @The_Social_Moo n
  7. 7. A good strategy follows a logical process. This process can be split into three parts: 1. Diagnosis 2. Policy 3. ActionA LOGICAL One of the most common mistakes is to mirror the scale and complexity of your business online.STRATEGICPROCESS You need to understand what distinct differential value you are offering customers. This comes with a diagnostic process that seeks to find your digital sweet-spot or digital focus. This looks to find the place where your offering is not currently being served in the digital landscape, is in line with both the objectives and capacity of your business and where your customers have a real need. FOLLOW US @The_Social_Moon
  8. 8. Competitor SolutionsDIAGNOSIS Your Customer Capabilities Needs Strategic Focus FOLLOW US @The_Social_Moon
  9. 9. A good strategy will create strength for your brand and for your business by having a coherent design. This avoids pursuing objectives that are completely unconnected or in some cases even conflicting with one another. The policy will outline an approach to managing thePOLICY & obstacles and the opportunities outlined in theACTION diagnosis. This policy is a direction of travel without confusing detail. Coherent action is the tactical articulation of the diagnosis and the policy. They should be coherent, feasible and resource based. If you get the diagnosis and policy right, the actions can be refined to deliver your digital ambitions. FOLLOW US @The_Social_Moon
  10. 10. Say hello and get in touchhello@thesocialmoon.com+44 (0)20 7148 4170www.thesocialmoon.comFOLLOW US@The_Social_Moon@The_Social_Moon

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