The document describes Purple Cow's referral program for existing clients. It offers a passive, recurring income stream from 10% commissions on renewals of referred clients. Referring agents will be paid directly and Purple Cow will handle all administration, billing, and collections. Purple Cow reserves the right to pursue referrals according to its own priorities and clients have final say over their accounts.

1. It's more FUN in Purple Cow! Referrals (5pg) (2012)

2. Purple Cow Referral Program: If you are an existing Client of Purple Cow, have your own private list of SME clients, and would like to create an additional income stream that is passive & recurring, from referrals that build up yearly without having to start from scratch every January, give me a call. If our minds meet, it’s a ‘ Go. ’ Spread the Good News of Purple Cow to SME Nation! Purple Cow 2012 Referrals 1

3. Program Mechanics: The Purple Cow Referral Program pays out 10% of the net commission to GRA, every year your Client renews. Your referral fees will reflect the payment mode of your Client: annual, semi-annual, quarterly, or monthly. If you build up a sizeable block of business, you may get 10% more to override agents. Spread the Good News of Purple Cow to SME Nation! Purple Cow 2012 Referrals 2

4. GRA Backroom Administration: GRA will pay you checks directly. Whatever arrangement you make with sub-agents is up to you, but GRA will not pay sub-agents. GRA will process checks as earned weekly, and will be responsible for all servicing, billing & collections. GRA will not tolerate ‘meddling,’ and will not process advances. Spread the Good News of Purple Cow to SME Nation! Purple Cow 2012 Referrals 3

5. Purple Cow Marketing & Sales: Purple Cow itself reserves the right to pursue your referrals according to its own marketing and sales priorities, and will not tolerate ‘meddling’ during the sales, service & renewal processes. Clients always have the final say on their accounts, whether or not they choose to renew with Purple Cow. Spread the Good News of Purple Cow to SME Nation! Purple Cow 2012 Referrals 4