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Art of Business Planning

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An interactive workshop hosted by The Black Burdell, with an objective of understanding how to effectively create and implement a Strategy Plan for your business, brand, or initiative.

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Art of Business Planning

  1. 1. OBJECTIVES In your group of 3-5, you will “hack” an Atlanta-based, Black-owned start up. As we cover each section of a Strategy Plan, use The Black Burdell Strategy Guide to analyze each element of your assigned business with your facilitator. Complete a SWOT analysis of your business and effective strategies to combat your Threats and Opportunities. Discuss how this Strategy Planning technique can apply to YOUR business, brand, or initiative.
  2. 2. BUSINESS & DIVERSE MOBILE
  3. 3. Mission Statement Our mission is to transform the housing industry by delivering a product through our E-Home Scorecard that allows the end user to know that a property is more energy efficient, comfortable, costs less to operate and is healthier to live in.
  4. 4. Company Name: The Dragon Group Company Website: www.thedragongrp.com Products & Services: See one pager Main Competitors: -Ecoworks Studio ecoworks-studio.com -Ecometrics LLC ecometrics.biz -Merrick EnergyAce energyace.com -Sustainable Investment Group sigearth.com Business Challenges: -Leveraging technology in sustainability solutions (think green meets technology) -Leveraging students passionate about sustainability or entrepreneurship to grow business -Sustainability standard – focusing on how buildings are created in a sustainable way AND considering the health of inhabitants, tenants or visitors.
  5. 5. Mission Statement The thing that makes Diverse Mobile different from other consulting companies is not our number of certifications nor is it our long list of clients. What makes us different is that we listen. When you listen to your customer you can better understand how to solve their problems through a one on one approach. The applications that we build, training courses that we offer, and our consulting services are created to ensure that our customers get the maximum value out of their hard earned dollar.
  6. 6. Company Name: Diverse Mobile Company Website: www.diversemobile.com Products & Services: Mobile Application Development, Creative Services, Training, Strategic Planning & Consulting Main Competitors: Small to medium size mobile application and creative agencies Business Challenges: -Attracting new customers -Defining core skill-set -Working with government agencies -Need to know where to look for clients and help with sales. -Have the skill set to do the work; just not the resources to “hunt” for new work
  7. 7. theblackburdell.com/presentati ons DOWNLOAD THE STRATEGIC PLAN TEMPLATE
  8. 8. theblackburdell.com/RYB
  9. 9. RIDE ON TO ENTREPRENEURSHIP THURSDAY, JANUARY 28TH 7PM FREE FOR STUDENTS ENTREPRENEURS $10 FOR NON-STUDENT ENTREPRENEURS
  10. 10. OPENS FEBRUARY 1ST 2016 theblackburdell.com/scholarshi p

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