How to Develop a Sustainable e-Content Social Impact Venture

1. WSA Conference
How to Develop a
Sustainable e-Content Social
Impact Venture
October 25, 2013

2. Creating Two Values
Social Entrepreneurial Ventures face a particular
challenge of having to simultaneously create two
different values:


Financial Returns (Financial value)
Social Impact
(Social Value)

3. Balance to be Achieved
An appropriate balance must be determined as
each requires different structures, stakeholders
and metrics.




Structure: For Profit or Non-Profit
Funding Sources: Equity Investors or Sponsors
Partners: Business Partners or Organizations with either a Public
Mandate or a Social Mission
Metrics: Financials and/or Social Impact

4. Balance to be Achieved
Short-Term:
Increasing one value may
come at the expense of the
other value.
Long-Term:
Sufficient financial value is required to achieve
sustainability to continue the creation of social value
which often manifests itself greater with time

5. Delivery of Content In The
Information Age

Instantaneous Exchange of Information on
a Global Scale

Deterioration in Quality of Content

Information Overload
Increased Value of
High-Quality Content

6. Quality Content for Value &
Sustainability
Creating high-quality, focused and original
content is often the best means for online
businesses to:


Create Value
(Financial, Social)
Attain Sustainability

7. How High-Quality e-Content
Creates Value & Sustainability
Increased likelihood that Decisions are Made by
Viewers resulting in a purchase or a decision with
positive social impact
Creation of New Opportunities to Generate
Revenues
Increasingly More Important than Technology
as a Differentiator and Vehicle of
Sustainability for Tech Start-Ups

8. What is High-Quality Content?
Actionable
Original
Empathetic
Engaging
Current
Accessible

9. Actionable
Content is composed with the
intention to assist Viewers to
Make Better Informed
Decisions
(i.e. Ratings/Reviews, etc.)

10. Actionable
Restrictive liable laws can serve to be:
 A disservice to consumers (viewers)
 Prohibit e-content providers from realizing their
full potential to deliver valuable content.

11. Original
New & Primary Source = Value
Unique = Differentiating =
Sustainability

12. Empathetic
Focused Content
Targets those most
passionate and interested in
the subject manner and
creates the sense amongst
viewers that you and others
share their passions and
pains

13. How to Convey Empathy?
Answer: Establish or Leverage
an Electronic
Community of
Interest
Writing
in a
Persona
l Manner
Star
Power
via
endors
ements
Peer-topeer
interactions

14. Benefits of an Electronic
Community of Interest
Attracts Passionate
Viewers (Creates Value)
Wins Their loyalty
(Creates Sustainability)
An Effective Medium to
Drive Long-Term Growth
(Creates Value & Sustainability)
Develops Brand
Awareness
(Creates Sustainability)

15. Engaging
Interesting Content and Prose
Gamification
Interactive
Benefits
Increase average duration
of visits (Value)
Create New Revenue
Streams (Value)
Enduring personal
connections established
(Sustainability)

16. Current
The Most Up-To-Date Information (Value)
 Create a Dashboard/Reference
Perception (Sustainability)


17. Accessible
o
o
Simple and Clean Organization
Easy To Navigate
Value of the Content only as good as the
ability of the viewers to utilize it!

18. Results: Rich & Diverse Content




Create Value for Viewers
Achieve Sustainability for Content
Providers
Provide a Global Perspective to Resolving
Shared Pains
Resolution or Avoidance of Conflicts
Through Greater Understanding

19. For Content Creators
The quality of e-content is increasingly
playing a bigger factor in the success of
online businesses
You are the fruit bearers of the Internet
Tree!
Don’t Sell
Yourself Short!