In this presentation, you will learn how to create a remarketing campaign that will help your business grow. Find our all you need to know about remarketing campaigns

1. Remarketing 101
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2. Remarketing, also known as
retargeting, is a tactic to show ads to
people who have already visited your
website and engaged with your
product.

3. Remarketing Targeting Options
1. Targeting users by the page they visit
2. Targeting visitors by their behavior on site
3. Targeting existing customers or leads using a predefined list of actual
customers.

4. Targeting
visitors by
page
The idea here is to define audiences
lists based on user behavior. E.g.
Users with time on-site greater than
five minutes will get a higher bid
compared to users with a lower
amount. Why? Because a user who
spends more time on your site will be
more engaged and valuable.

5. Targeting
existing
clients
B2C – Create a list of people who
registered but didn’t deposit to
retarget and offer them an incentive to
complete their first
Retention – Target real clients with
relevant offerings to increase their
value. E.g. If you own an online shoe
store, you can create a list of people
who bought Nike shoes in the last 90
days and give them a 25% discount on
all Nike shoes.

6. Setup
Audiences
List
Setting up an audiences list is easy
and can be done through Google
analytics.
To set up a remarketing list, go to
Tools > Audiences Manager >
Audiences sources
And set up or link audience sources to
unlock.

7. THANK YOU!
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