More Related Content
Similar to Email Marketing Trends & Best Practices for 2011 (20)
More from Tamara Gielen (14)
Email Marketing Trends & Best Practices for 2011
- 1. Email Trends & Best Practices for 2011
Tamara Gielen - @tamaragielen
- 2. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
Quick Introduction
www.b2bemailmarketing.com
www.emailmarketersclub.com
- 3. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
Email Marketing Services
www.tamaragielen.com
• Advice, training & coaching
• Email strategy
• Newsletter, campaign
and program audits
& optimization
• Deliverability support
• Campaign management
• Design & production of
email campaigns
• ESP selection
- 4. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
Brands I’ve worked with
- 6. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
Challenge #1:
New communications channels
- 7. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
Challenge #2:
Portable inboxes
- 8. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
Challenge #3:
Inbox overload
- 9. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
Challenge #4:
ISPs facilitate inbox management
- 10. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
Challenge #4:
ISPs facilitate inbox management
- 11. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
Challenge #5: Deliverability based
on engagement
• Microsoft will soon start using behavior to determine
whether an email will end up in your inbox or your junk
folder (according to Return Path)
– Message read, then deleted
– Message deleted without reading it
– Message answered
– Frequency of receiving and reading of messages of a certain
sender
- 12. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
Challenge #6: Facebook launches a
new messaging platform
- 13. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
And let’s forget the existing
challenges
• Image blocking
• Spam filters that are getting better and better
• HTML doesn’t render consistently
• Declining open & click-through rates
- 15. “58% of people
start their online
day by reading
emails ”
– ExactTarget’s Email X-Factor
Study, 2010
- 16. “ the dominance
of email activity
on mobile devices
increased from
37.4% to 41.6% of
US mobile
Internet time”
- The Nielsen Company
- 19. © 2010 Tamara Gielen BVBA – all rights reserved – duplication is not allowed – tamara@tamaragielen.com
What is the future of email?
• Email continues to be a very strong commercial channel
• “Email” will evolve – as a protocol and as a platform
• Marketers are still not very good at email marketing
• “Batch & Blast” marketers will see their results go down
even further
- 35. Download the
slides & this
very handy
pre-launch
email checklist:
www.tamaragielen.be/emailforum.html
- 36. Questions?
Tamara Gielen
Email Marketing & eCRM consultant
tamara@tamaragielen.com
0477 666 930
www.tamaragielen.com / www.tamaragielen.be
http://be.linkedin.com/in/tamaragielen
http://twitter.com/tamaragielen