Email marketing Content Ideas

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Email marketing Content Ideas

  1. 1. Email MarketingContent IdeasTamara  Gielen  &  Kath  Pay  Email  Marke4ng  Experts  @  Plan  to  Engage  
  2. 2. About the authorsTamara  Gielen  and    Kath  Pay  are  the    founders  of    Plan  to  Engage,    a  company  that    provides  consul4ng,  training  and  coaching  services  to  businesses  that   Contact  us:  want  to  op4mise  and   Belgium:  +32  477  666  930  increase  conversions  from   UK:  +44  777  153  5182  their  email  and  social   hello@PlanToEngage.com  media  marke4ng  efforts.   www.PlanToEngage.com   ©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com   2  
  3. 3. Content  crea4on  is  one  of  the  many  tasks  that  email  marketers  have  to  be  good  at  these  days.  Good  content  means  more  engaged  subscribers,  more  social  sharing  of  your  content  (which  will  aWract  new  subscribers)  and  ul4mately  more  leads  and  customers.    This  list  of  content  ideas  will  help  you  brainstorm  and  develop  content  that  your  target  audience  values  and  acts  upon.   ©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com   3  
  4. 4. How-to’s and Tips1.  A  step-­‐by-­‐step  guide  on  how  to  do   something.  2.  A  short  4p  to  help  your  audience  be   more  successful.  3.  Common  mistakes  and  pi[alls  and  how   to  overcome  them.  4.  A  list  of  reasons  why  they  should  do   something.   ©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com   4  
  5. 5. 3rd Party Content5.  Refer  to  someone  else’s  ar4cle  and  give   your  opinion  on  the  maWer.  6.  Feature  the  results  of  industry  research   and  add  your  perspec4ve.  7.  Links  to  interes4ng  ar4cles  that  you   found  on  the  internet.  8.  Conference/webinar  takeaways.   ©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com   5  
  6. 6. More Content Ideas9.  Research/Survey  Results  10.   Do’s  and  Don’ts  11.   Industry  Sta4s4cs  &  Benchmarks  12.   Case  studies  13.   Tes4monials  14.   Interviews  with  an  expert  15.   Response  to  a  frequently  asked  ques4on  16.   Product  reviews   ©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com   6  
  7. 7. More Content Ideas10.   De-­‐bunk  common  myths  about  your      industry/product.  11.   Interview  a  customer.  12.   Pictures  of  a  recent  event.  13.   Run  a  contest.  14.   Ask  your  subscribers  to  provide  content.  15.   Describe  some  prac4cal  uses  for  your              product/service.   ©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com   7  
  8. 8. Content Formats• Ar4cle/Blog  Post   Tip:  Most  email  clients  do  not  • Video/Screencast   support  streaming  video,  • Slideshow   audio  or  any  other  form  of   rich  media.    • Infographic     For  video’s,  slideshows  and  • Cartoon   audio,  we  recommend  using   an  image  with  a  big  play  • List  of  links   buWon  and  a  text  link  that  • Audio/Podcast   links  to  your  content  on  your   website  or  blog.   ©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com   8  
  9. 9. Some Final Thoughts• Include  a  call-­‐to-­‐ac4on  for  more   informa4on  with  each  content  piece  you   develop.  • Include  a  teaser  to  the  content  in  the   newsleWer  with  a  link  back  to  your   website/blog  where  they  can  find  the   en4re  ar4cle/blog  post/video…   ©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com   9  
  10. 10. Some Final Thoughts• Don’t  be  afraid  to  re-­‐purpose  content  from   your  blog  or  your  website.  • Don’t  be  afraid  to  re-­‐use  old  content,  if  it   is  s4ll  relevant.  • Set  an  editorial  calendar  and  s4ck  to  it.   ©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com   10  
  11. 11. Download 50 Simplebut Highly EffectiveEmail Marketing Tips:
www.PlanToEngage.me
  12. 12. How we can help you:•  Email  Campaign  Cri4que  •  Over-­‐the-­‐Phone  Consulta4on  •  Email  Marke4ng  Strategy  &   Contact  us  today!   Planning    •  Email  Marke4ng  Health  Checks   Belgium:    •  Email  Design  &  Coding   +32  477  666  930  •  Email  Campaign  Management  •  Inbox  Deliverability  Support    •  Email  Vendor  Selec4on   UK:    •  Response  Op4misa4on   +44  777  153  5182  •  Email  Marke4ng  Workshop    •  Social  Media  Workshop   hello  @  •  Beginner  &  Advanced  Training   plantoengage.com   Courses  •  ...   ©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com   12  

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