3. WHY SHOULD YOU LISTEN TO ME?
• 15 yrs experience
• 10,000 hrs of producing
• Industry Leader
• Fortune 500 clients
4. U.S. INTERNET USERS
WATCHED 34 BILLION
VIDEOS IN MAY 2012
SOURCE: NewMedia TrendWatch November 2012
5.
6. GENERATION BORN * AGE
Baby Boomers’ 1946 – 1964 50 +
Generation X 1965 – 1981 30’s – 40’s
Generation Y 1982 – 1999 20’s – 30’s
Generation Z 2000 + 12 -
*Experts differ on the start dates of Generation X , Y and Z.
7. YOUNGER GENERATIONS ARE THE
FIRST TO ADOPT
NEW TECHNOLOGIES
SOURCE: NewMedia TrendWatch November 2012
8. BOOMERS’ ADOPTION OF
NEW TECHNOLOGY
DRIVES GROWTH
SOURCE: NewMedia TrendWatch November 2012
9. Video ads targeted to children ages 6 to 14 had the
highest video ad click through rate at 3.5%,
but the lowest rate of viewing to completion.
SOURCE: NewMedia TrendWatch November 2012
10. Ads targeted at older users (35 +)
had a 77.4% completion rate.
SOURCE: NewMedia TrendWatch November 2012
11.
12. “Storytelling is the most
powerful way to put ideas
into the world today.”
- Robert McKee
13. EVERY VIDEO SHOULD HAVE AN
INTRODUCTION, BODY AND
CLOSING
SOURCE: http://www.youtube.com/watch?v=7xK9qv611sU
16. REASONS PEOPLE SHARE
1. Answers a question, or evokes an
emotional response
2. Hot topic
3. It aligns with their idenity and how they
want to be perceived
4. Helps to maintain and grow relationships
17. REASONS PEOPLE DON’T SHARE
1. Too much branding
2. Toxic topic
3. Depressing topic
4. Sex, violence and profanity
36. 500 YRS of YouTube video is
watched every day on
Facebook!
SOURCE: YOUTUBE.COM/PRESS_STATISTICS
37.
38. CHECK ANALYTICS
• WHERE DO VISITORS TO
YOUR VIDEO PAGES
ARRIVE FROM?
• WHAT % OF TRAFFIC
COMES FROM SEARCH
ENGINES?
SOURCE: MARK ROBERTSON JUNE 2009
39. TEST SEARCHES
DO YOUR VIDEOS APPEAR IN
SEARCH ENGINES?
SOURCE: MARK ROBERTSON JUNE 2009
40. MONITOR BEHAVIOR
WHAT % OF VISITORS ARE
LINKING TO YOUR VIDEOS
OR SHARING?
SOURCE: MARK ROBERTSON JUNE 2009
41.
42. STUDIES SHOW USERS
CAN GET VERY
ANNOYED WHEN
WEBSITES AUTOPLAY
VIDEOS
“I hate it when they do that!”
SOURCE: NORMALMODES.COM
43. 1. KNOW YOUR AUDIENCE
2. TELL A STORY
3. KEEP IT “REAL”
4. KEEP IT SHORT
5. COMPRESS IT
6. PUT IT ON YouTube
7. HOST AND POST
8. SOCIALIZE
9. MEASURE IT
10. DON’T AUTOPLAY