A summary of marketing efforts.

2. Prior to mobile video, our audience
could only watch us at home.
Now we can interact with
them throughout the day.
“
”
V I N C E N T S A D U S K Y
C E O , U N I V I S I O N

3. 83
69
53
0
10
20
30
40
50
60
70
80
90
2014 2015 2016 2017
18-24
Early adopters of
mobile video
35-49
Late adopters of
mobile video
25-34
Continuous adopters
of mobile video
WeeklyViewingTime,inMinutes
Year Source: Statista
INCREASE
MOBILE VIDEO VIEWING

4. Want brands
to be
use YouTube
to stream video
Check smartphones
/day43x
genuine
72%
Source: Daily Infographic
CONTENT CONSUMPTION
MILLENNIAL & GEN Z

5. The POWER of YouTube
6 in 10Top Choice 4 in 10
For teens and millennials
YouTube is the #1 video
source they can’t live
without
Millennials say they
only trust YouTube
for videos on causes
they care about
Teens say a YouTube
creator has changed
their lives or how they
see the world

6. 3.1K
Views
564
Views
CONTENT
IS NOT ENOUGH

7. 77% of UCN’s audience is under
34 years old
UNIVISION CREATOR NETWORK
UNIVISION HAS BEEN GETTING READY
SCALE
Total Followers = 100M+
Total Global Views = 455M+
A YOUNG AUDIENCE
60% of UCN’s audience are in CA,
TX, NY, IL & AZ
REPRESENTATION ACROSS THE
US
150 INFLUENCERS
THAT COMBINED
HAVE…

8. Digital Content Production
Studio Sessions & Artist Development
Univision & Brand Integrations
Music Releases
Music Videos
6 Month Incubator
MUSIC RESIDENCY

9. MUSIC RESIDENCY
OPPORTUNITIES
PLATFORM NATIVE
CONTENT
BRAND
EQUITY
SPONSORSHIPS TALENT
DISCOVERY

10. THE TEAM
UCN staff and Interns work daily
to guarantee a smooth
production schedule
CONTENT PRODUCER
Develops and creates creative
content
TALENT
Several influencers centered
around one location that allows
for collaboration
ANCHOR
FORMULA
Established influencer who
expedites platform growth
for collaborators
MUSIC RESIDENCY

11. NEZZ
A
EMILY TOSTAFRANNY
ARRIETAHalf Colombian, half
Puerto Rican, YouTuber
with millions of US
views
Dominican, model and
actress, with an
established followingColombian-Dominican professional
dancer who has worked with Lady
GaGa, Zendaya, and more
MUSIC RESIDENCY
TALENT

12. Interns’ Contribution
Video
Strategy
Music
Strategy

13. Production
Post-Production
Distribution
Development
INTERN CONTRIBUTION
VIDEO STRATEGY

14. WRITERS’
ROOMSit-down sessions with the team to brainstorm
YouTube content for our creators.
350K +
views
WRITERS’ ROOM
INTERN CONTRIBUTION

15. Developed
Storyline
Designed
Promotional
Material
Cross Platform
Content
Logistical
Support
INTERN CONTRIBUTION
MUSIC MARKETING

16. 7,800+
Followers
520K+
Impressions
INTERN CONTRIBUTION
MUSIC MARKETING

17. 596k 174k
FRANNY NEZZA
ACROSS PLATFORMS
MUSIC STREAMS

18. 21.7K 23.5K 27.5K
35.3K
130.8K
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
April May June July August
FollowerGrowth(thousands)
Months
54.8K
47.8K
INSTAGRAM
YOUTUBE
GROWTH
FOLLOWERS
132K
followers
52K
subscribers

19. GROWTH
VIEWS
56K
460K
414K
925K
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
April May June July
AmountofViews
Months
1.8+M

20. 346.8K 355.7K 368.2K
398.8K
416.2K
220.4K 227.3K 231.4K 239K 243K
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
April May June July August
FollowerGrowth(thousands)
Months
FOLLOWERS
GROWTH
INSTAGRAM
YOUTUBE
243K
followers
419K
subscribers

21. GROWTH
VIEWS
2.1M
2.7M
4.2M
3.1M
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
4,500,000
April May June July
AmountofViews
Months
12.1M

22. OUTCOME
PLATFORM NATIVE BRAND EQUITY SPONSORSHIPSTALENT DISCOVERY
PJ’S BASH
MUSIC RESIDENCY

23. WHERE CAN WE APPLY THIS FORMULA?
CREATING NEW DIGITIAL CONTENT WHILE DEVELOPING UPCOMING
TALENT