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nd    ra !   B w    Ne        Extreme Tips & Tricks               in Social Media MarketingCONFIDENTIAL          Innotech ...
Howdy   My name is “giovanni gallucci”CONFIDENTIAL                                    2
consider yourself warned     we’ll be drinking from     a fire hose today     those with weak     constitutions should     ...
let’s reset expectations  this isn’t only about connecting  with your audience  we make ripples in the social media ecosys...
3 woopra.com - stats from over 150,000 websitesWhat *really* drives traffic?                                CONFIDENTIAL
What *really* drives traffic? Takeaway:                               source: @JohnPoz Work YouTube & Flickr - Forget the ...
What *really* drives traffic?                                       source: @JohnPoz Takeaway:                            ...
What *really* drives traffic?                                        source: @JohnPoz Takeaway:                           ...
Facebook Marketing   Use landing tabs!CONFIDENTIAL
Create A Sense Of Exclusivity   If all your tweets are on facebook, why should follow you in both   places?   -Create YouT...
Facebook Marketing  Be Clear About Your GuidelinesCONFIDENTIAL
Facebook Marketing  Study Your Facebook Insight Data!CONFIDENTIAL
YouTube Marketing  Study Your YouTube Insight Data!CONFIDENTIAL
Twitter-Related Applications      Tweet AdderCONFIDENTIAL
Own your negative space first     Planning for the inevitable - within the lawCONFIDENTIAL
Own your negative space first     Planning for the inevitable - within the lawCONFIDENTIAL
Own your negative space first               “YOU” suck “YOU’RE” breaking laws               “YOU” liedCONFIDENTIAL
Own your negative space first               “YOU” suck “YOU’RE” breaking laws               “YOU” liedCONFIDENTIAL
Promote the negative of your competitor               “they” cheat        plano voter fraud incompetent poll workersCONFID...
Optimize when you can’t   optimizeCONFIDENTIAL
Seek A Non-Profit Partner That’s Active In Social Media            -Campaigns partnered with causes that have a dedicated s...
Connect The Theme, Sponsor, & PartnerCONFIDENTIAL
Identify & Use Your Best Social Media AssetsCONFIDENTIAL
Target A Well-Defined Audience     -If you know your audience, and you listen to them AND ENGAGE - you’ll be more          ...
Energize and Motivate!CONFIDENTIAL
Energize and Motivate!CONFIDENTIAL
Energized and Motivated!CONFIDENTIAL
iTunes AnalyticsCONFIDENTIAL
Video Promotion Via YouTube MessagesCONFIDENTIAL                                               8
Beating The Competition To The PostCONFIDENTIAL
Beating The Competition To The PostCONFIDENTIAL
Photo SharingCONFIDENTIAL
FlickrCONFIDENTIAL
FlickrCONFIDENTIAL
Website/Social AnalyticsCONFIDENTIAL
Know why you’re getting into social mediaCONFIDENTIAL
Know why you’re getting into social mediaCONFIDENTIAL
Know why you’re getting into social mediaCONFIDENTIAL
All Your Marketing Are Belong To Video.CONFIDENTIAL
Who’s Watching Where?173.3 Million unique US internet users per month32.6 BILLION videos watched across the webAverage vid...
Who’s Watching Where?Facebook - 260 Billion Page Views Per MonthHulu.com - 903.1 Mil Video Views/MonthMicrosoft-owned site...
Why Online Video?                                                            Searches for Video        -58% of all US onli...
Why Online Video?                                                  YouTube Searching           -74% of online consumer rep...
Why YouTube?                43% of market share of ALL online video                                         -3rd-most-visi...
Embrace Your Shoestring Budget                Canon G12 - $400                       T2i - $800                     S20 - ...
Embrace Your Shoestring Budget                Canon G12 - $400                       T2i - $800                     S20 - ...
What’s in my bag?                 Canon 5D & 7D   Zoom H4N Audio Recorder                              Glass  (Spend More ...
Your video can’t suck    Current eventsCONFIDENTIAL
Your video can’t suck    After the eventCONFIDENTIAL
Your video can’t suck    Local BusinessCONFIDENTIAL
How Do They Find It?               They Search.    Search Engines Don’t Know      What’s In Your Video.CONFIDENTIAL
Enter VSEO (video search engine optimization)CONFIDENTIAL
What Is Video SEO?CONFIDENTIAL
What Is Video SEO?CONFIDENTIAL
When is acontest not acontest?$100,000 or$250 at atime?CONFIDENTIAL
Video SEO Strategy & TipsVideo SEO Ranking Factors                            -Title                  -Description        ...
Tips for Optimizing Your VideoWhat can YOU do in increase the views on your videos?   CONFIDENTIAL
Create Optimized Video Landing Pages CONFIDENTIAL
Create Optimized Video Landing Pages CONFIDENTIAL
Don’t Forget The User Experience!CONFIDENTIAL
Tools for promoting your videosCONFIDENTIAL
Video Promotion Via YouTube MessagesCONFIDENTIAL                                               8
Video Promotion Via YouTube Messages               tube toolbox - don’t use tools to cheat!              use technology to...
Video Promotion Via YouTube MessagesCONFIDENTIAL                                               8
Video Promotion Via YouTube MessagesCONFIDENTIAL                                               8
TubeMogulCONFIDENTIAL
The Social Media Manual               http://TheSocialMediaManual.comCONFIDENTIAL
The Social Media Manual               http://TheSocialMediaManual.comCONFIDENTIAL
The Social Media Manual (beta)                                        http://TheSocialMediaManual.com                     ...
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Brand New Extreme Social Media Tips and Tricks

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Presentation by Giovanni Gallucci on Social Media Tips and Tricks. Presented on 5-19 for InnoTech Dallas.

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Brand New Extreme Social Media Tips and Tricks

  1. 1. nd ra ! B w Ne Extreme Tips & Tricks in Social Media MarketingCONFIDENTIAL Innotech Dallas 1
  2. 2. Howdy My name is “giovanni gallucci”CONFIDENTIAL 2
  3. 3. consider yourself warned we’ll be drinking from a fire hose today those with weak constitutions should leave nowCONFIDENTIAL
  4. 4. let’s reset expectations this isn’t only about connecting with your audience we make ripples in the social media ecosystem we don’t *sell*, we influence Inherently, we have to deal with fuzzy or “pr” math hereCONFIDENTIAL 4
  5. 5. 3 woopra.com - stats from over 150,000 websitesWhat *really* drives traffic? CONFIDENTIAL
  6. 6. What *really* drives traffic? Takeaway: source: @JohnPoz Work YouTube & Flickr - Forget the rest...CONFIDENTIAL 4
  7. 7. What *really* drives traffic? source: @JohnPoz Takeaway: source: @JohnPoz Work StumbleUpon & Digg - Forget the rest...CONFIDENTIAL 5
  8. 8. What *really* drives traffic? source: @JohnPoz Takeaway: source: @JohnPoz Work Facebook & Twitter - Forget the rest...CONFIDENTIAL 6
  9. 9. Facebook Marketing Use landing tabs!CONFIDENTIAL
  10. 10. Create A Sense Of Exclusivity If all your tweets are on facebook, why should follow you in both places? -Create YouTube Specific, Twitter specific, Flickr specific, Facebook specific etc contentCONFIDENTIAL
  11. 11. Facebook Marketing Be Clear About Your GuidelinesCONFIDENTIAL
  12. 12. Facebook Marketing Study Your Facebook Insight Data!CONFIDENTIAL
  13. 13. YouTube Marketing Study Your YouTube Insight Data!CONFIDENTIAL
  14. 14. Twitter-Related Applications Tweet AdderCONFIDENTIAL
  15. 15. Own your negative space first Planning for the inevitable - within the lawCONFIDENTIAL
  16. 16. Own your negative space first Planning for the inevitable - within the lawCONFIDENTIAL
  17. 17. Own your negative space first “YOU” suck “YOU’RE” breaking laws “YOU” liedCONFIDENTIAL
  18. 18. Own your negative space first “YOU” suck “YOU’RE” breaking laws “YOU” liedCONFIDENTIAL
  19. 19. Promote the negative of your competitor “they” cheat plano voter fraud incompetent poll workersCONFIDENTIAL
  20. 20. Optimize when you can’t optimizeCONFIDENTIAL
  21. 21. Seek A Non-Profit Partner That’s Active In Social Media -Campaigns partnered with causes that have a dedicated social media presence are more successful. -It’s not the size of the partner that’s important, but rather their level of participation in social media and the campaign. -- -Many people support cause campaigns because they support the partner. -If the partner isn’t active, or fails to engage their supporters, the campaign will have an uphill battle. -Rather than just being a recipient of donations, the partner should play an active role in the campaign by rallying its fans/customers. CONFIDENTIAL
  22. 22. Connect The Theme, Sponsor, & PartnerCONFIDENTIAL
  23. 23. Identify & Use Your Best Social Media AssetsCONFIDENTIAL
  24. 24. Target A Well-Defined Audience -If you know your audience, and you listen to them AND ENGAGE - you’ll be more successful. -Take care to identify your audience on each social media network. -- -Don’t assume all social media platforms are the same. -Don’t assume your audience will respond the same from one network to the next. -When engaging on several different platforms, pay attention to how your audience reacts differently in each and be prepared to respond accordingly.CONFIDENTIAL
  25. 25. Energize and Motivate!CONFIDENTIAL
  26. 26. Energize and Motivate!CONFIDENTIAL
  27. 27. Energized and Motivated!CONFIDENTIAL
  28. 28. iTunes AnalyticsCONFIDENTIAL
  29. 29. Video Promotion Via YouTube MessagesCONFIDENTIAL 8
  30. 30. Beating The Competition To The PostCONFIDENTIAL
  31. 31. Beating The Competition To The PostCONFIDENTIAL
  32. 32. Photo SharingCONFIDENTIAL
  33. 33. FlickrCONFIDENTIAL
  34. 34. FlickrCONFIDENTIAL
  35. 35. Website/Social AnalyticsCONFIDENTIAL
  36. 36. Know why you’re getting into social mediaCONFIDENTIAL
  37. 37. Know why you’re getting into social mediaCONFIDENTIAL
  38. 38. Know why you’re getting into social mediaCONFIDENTIAL
  39. 39. All Your Marketing Are Belong To Video.CONFIDENTIAL
  40. 40. Who’s Watching Where?173.3 Million unique US internet users per month32.6 BILLION videos watched across the webAverage video duration - 4 minutesYoutube - 135.4 Mil users @ 12.8 Billion VideosAvg YouTube user watches 94 videos per monthCONFIDENTIAL
  41. 41. Who’s Watching Where?Facebook - 260 Billion Page Views Per MonthHulu.com - 903.1 Mil Video Views/MonthMicrosoft-owned sites - 491.8 Mil views/monthYahoo!-owned sites - 435.5 Mil views/monthCONFIDENTIAL
  42. 42. Why Online Video? Searches for Video -58% of all US online users report using search engine results to discover video -vs. from portals (19%) vs. other video destination sites excluding YouTube (11%)CONFIDENTIAL
  43. 43. Why Online Video? YouTube Searching -74% of online consumer reported using the site to discover video -October, 2010 -- 3rd largest search engine in the US -October, 2010 -- 4.5B queries = 28% of all Google searchesCONFIDENTIAL
  44. 44. Why YouTube? 43% of market share of ALL online video -3rd-most-visited site on the web -24 hours of video uploaded every minute -Over 2 BILLION video views server every day -No cost and low technical barriers -Will/has become a top hosting destination for media firms -New partnerships with top media companies means better quality contentCONFIDENTIAL
  45. 45. Embrace Your Shoestring Budget Canon G12 - $400 T2i - $800 S20 - $1000 7D - $1400 5D - $2400 1D - $4000 Apple iMacs & iMovie or Final Cut ProCONFIDENTIAL
  46. 46. Embrace Your Shoestring Budget Canon G12 - $400 T2i - $800 S20 - $1000 7D - $1400 5D - $2400 1D - $4000 Apple iMacs & iMovie or Final Cut ProYou’ve got to put more effort into it these daysCONFIDENTIAL
  47. 47. What’s in my bag? Canon 5D & 7D Zoom H4N Audio Recorder Glass (Spend More $$ on GLASS than on the camera body!) Learn about AUDIO & LIGHT!CONFIDENTIAL
  48. 48. Your video can’t suck Current eventsCONFIDENTIAL
  49. 49. Your video can’t suck After the eventCONFIDENTIAL
  50. 50. Your video can’t suck Local BusinessCONFIDENTIAL
  51. 51. How Do They Find It? They Search. Search Engines Don’t Know What’s In Your Video.CONFIDENTIAL
  52. 52. Enter VSEO (video search engine optimization)CONFIDENTIAL
  53. 53. What Is Video SEO?CONFIDENTIAL
  54. 54. What Is Video SEO?CONFIDENTIAL
  55. 55. When is acontest not acontest?$100,000 or$250 at atime?CONFIDENTIAL
  56. 56. Video SEO Strategy & TipsVideo SEO Ranking Factors -Title -Description -Tags -Views -Ratings -Playlist Additions -Inbound Links -Relevance of content -Flagging/Favorites -Shares/Embeds -Onsite Links -Comments -Age of VIdeo -Channel Views -Subscribers CONFIDENTIAL
  57. 57. Tips for Optimizing Your VideoWhat can YOU do in increase the views on your videos? CONFIDENTIAL
  58. 58. Create Optimized Video Landing Pages CONFIDENTIAL
  59. 59. Create Optimized Video Landing Pages CONFIDENTIAL
  60. 60. Don’t Forget The User Experience!CONFIDENTIAL
  61. 61. Tools for promoting your videosCONFIDENTIAL
  62. 62. Video Promotion Via YouTube MessagesCONFIDENTIAL 8
  63. 63. Video Promotion Via YouTube Messages tube toolbox - don’t use tools to cheat! use technology to work more efficiently YouTube TOS Section 4.G: "You agree not to use or launch any automated system, including without limitation, "robots," "spiders," or "offlinereaders," that accesses the Website in a manner that sendsmore request messages to the YouTube™ servers in a givenperiod of time than a human can reasonably produce in thesame period by using a conventional on-line web browser." CONFIDENTIAL 8
  64. 64. Video Promotion Via YouTube MessagesCONFIDENTIAL 8
  65. 65. Video Promotion Via YouTube MessagesCONFIDENTIAL 8
  66. 66. TubeMogulCONFIDENTIAL
  67. 67. The Social Media Manual http://TheSocialMediaManual.comCONFIDENTIAL
  68. 68. The Social Media Manual http://TheSocialMediaManual.comCONFIDENTIAL
  69. 69. The Social Media Manual (beta) http://TheSocialMediaManual.com Thanks!giovanni@gallucci.net469.682.6978blog: http://LiveLoudTexas.comfacebook: http://facebook.com/giovanni.galluccitwitter: @giovanni CONFIDENTIAL

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