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Today's
Internet
Marketing
Attracting new
customers is the life-line
for any business
NEW CUSTOMERS
Getting your satisfied
customers to keep coming
back is critical and less
expensive
REPEAT CUSTOMERS
Getting your existing customers
to spend more money with
your company creates stronger
sales funnels
CUSTOMERS SPEND MORE
Getting your existing
customers to refer more
people to your business
creates effortless longevity
CUSTOMERS REFER MORE
4 IMPORTANT Focus Points for
Businesses
TechnologyMarketing Costs Competitors
MAJOR Obstacles…
Website Design
A PROFITABLE Website Can
Grow Your Local Business
1:
Navigate to
Get a Feel for
Your Company
2:
Read Helpful
Content 3:
View Products &
Services Offerings
4:
Opt-in for Free
Information or
Discounts
5:
Social Media
Interaction
(share, like, follow)
6:
Contact or
Visit You
7:
Make a
Purchase!
8:
Refer Others to
Your Company
or Website
Website Visitor
Action Cycle
Consumer Website Action Cycle
Profitable Website Strategy
Reason #1
Reason #2
Reason #3
STRATEG
Y
Fast-
Loading
Strong
Call-to-
Action
Pleasing to
the Eye
Lead
Opt-in
Social
Integration
Helpful
Content
Mobile Website Overview
The Importance ofThe Importance of
Having aHaving a
Mobile-Friendly WebsiteMobile-Friendly Website
for Your Local Businessfor Your Local Business
What are the Features?
 Also…
 Tap-to-Call
 Prominent
Contact Details
 Product and/or
Service
Information
 Limited Videos,
Photos, and
Images
Pertinent Information that
On-the-Go Consumers Need
Map and Social Media
Integration
Thumb-Friendly and
Easy to Navigate
Loads Quickly
Why Google+ Local Can Grow
Your Local Business
Google+ Local
What Does it Involve?
Optimize Your
Profile
Claim &
Complete Your
Profile 100%
Add
Company
Details
Ask
Customers
for Reviews
Monitor
Reviews
Add Great
Content
Benefits of Google+ Local
Main Benefit:
It Helps Your Business Get More
Search Engine Exposure
Goes hand-in-hand with search engine
optimization
It’s integrated with Google Maps to help visitors find
you
Provides your visitors with the pertinent
information they need about your business
Local SEO
Get Found in the Search Engines with
an Optimized Company Website
Reason #1
Reason #2
Reason #3
STRATEG
Y
Local
Keywords
Local
Address
Local
Phone
Number
On-Page
Optimizatio
n
Off-Page
Optimizatio
n
Relevant
Content
Profitable Local SEO Strategy
Online
Reputation
Marketing
The Importance of Marketing Your Company’s
Online Reputation
Benefits of a Good Online Reputation
 Easily Retain Existing Customers
 Easier to Get New Customers
 Easier to Establish New Business
Partnerships
 Continuous Growth in Sales and Profits
What Does it Involve?
Monitoring
Publishing
Content
Positive
Customer
Reviews
Customer
Service
Customer
Engagement
Your
Online
Reputation
17
Social Media OverviewSocial Media Overview
Boost Sales by SOCIALIZING
with Your Local Target
Audience
Benefits of Social Media
Main Benefit:
It Builds Customer Loyalty

Consistent Customer Engagement

Ability to Stay Connected

Direct Access to Make Special Offers

Automatic Brand-Building & Exposure
Video Marketing
Importance of Adding Online
Videos to Your Marketing Mix
Main Benefit:
Videos Capture and Hold Attention
Benefits of Video Marketing

People like to watch videos more
than reading text

Videos are proven to boost
conversion rates

People stay on websites longer
when there are videos
Reason #1
Reason #2
Reason #3
STRATEG
Y
Tutorials Product
Demos
Sales
Videos
YouTube
Optimized
For
Ranking
On-Going
Video Marketing Strategies
480-626-4807
Www.getfoundlocal.com

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Get Found Local Services Presentation

  • 2. Attracting new customers is the life-line for any business NEW CUSTOMERS Getting your satisfied customers to keep coming back is critical and less expensive REPEAT CUSTOMERS Getting your existing customers to spend more money with your company creates stronger sales funnels CUSTOMERS SPEND MORE Getting your existing customers to refer more people to your business creates effortless longevity CUSTOMERS REFER MORE 4 IMPORTANT Focus Points for Businesses
  • 4. Website Design A PROFITABLE Website Can Grow Your Local Business
  • 5. 1: Navigate to Get a Feel for Your Company 2: Read Helpful Content 3: View Products & Services Offerings 4: Opt-in for Free Information or Discounts 5: Social Media Interaction (share, like, follow) 6: Contact or Visit You 7: Make a Purchase! 8: Refer Others to Your Company or Website Website Visitor Action Cycle Consumer Website Action Cycle
  • 6. Profitable Website Strategy Reason #1 Reason #2 Reason #3 STRATEG Y Fast- Loading Strong Call-to- Action Pleasing to the Eye Lead Opt-in Social Integration Helpful Content
  • 7. Mobile Website Overview The Importance ofThe Importance of Having aHaving a Mobile-Friendly WebsiteMobile-Friendly Website for Your Local Businessfor Your Local Business
  • 8. What are the Features?  Also…  Tap-to-Call  Prominent Contact Details  Product and/or Service Information  Limited Videos, Photos, and Images Pertinent Information that On-the-Go Consumers Need Map and Social Media Integration Thumb-Friendly and Easy to Navigate Loads Quickly
  • 9. Why Google+ Local Can Grow Your Local Business Google+ Local
  • 10. What Does it Involve? Optimize Your Profile Claim & Complete Your Profile 100% Add Company Details Ask Customers for Reviews Monitor Reviews Add Great Content
  • 11. Benefits of Google+ Local Main Benefit: It Helps Your Business Get More Search Engine Exposure Goes hand-in-hand with search engine optimization It’s integrated with Google Maps to help visitors find you Provides your visitors with the pertinent information they need about your business
  • 12. Local SEO Get Found in the Search Engines with an Optimized Company Website
  • 13. Reason #1 Reason #2 Reason #3 STRATEG Y Local Keywords Local Address Local Phone Number On-Page Optimizatio n Off-Page Optimizatio n Relevant Content Profitable Local SEO Strategy
  • 14. Online Reputation Marketing The Importance of Marketing Your Company’s Online Reputation
  • 15. Benefits of a Good Online Reputation  Easily Retain Existing Customers  Easier to Get New Customers  Easier to Establish New Business Partnerships  Continuous Growth in Sales and Profits
  • 16. What Does it Involve? Monitoring Publishing Content Positive Customer Reviews Customer Service Customer Engagement Your Online Reputation
  • 17. 17 Social Media OverviewSocial Media Overview Boost Sales by SOCIALIZING with Your Local Target Audience
  • 18. Benefits of Social Media Main Benefit: It Builds Customer Loyalty  Consistent Customer Engagement  Ability to Stay Connected  Direct Access to Make Special Offers  Automatic Brand-Building & Exposure
  • 19. Video Marketing Importance of Adding Online Videos to Your Marketing Mix
  • 20. Main Benefit: Videos Capture and Hold Attention Benefits of Video Marketing  People like to watch videos more than reading text  Videos are proven to boost conversion rates  People stay on websites longer when there are videos
  • 21. Reason #1 Reason #2 Reason #3 STRATEG Y Tutorials Product Demos Sales Videos YouTube Optimized For Ranking On-Going Video Marketing Strategies