3.  Telegraph (demonstrated in 1844) spread
 with the railroads in the mid 1800’s
 – Coast-to-coast by 1861
 – Ordering goods and services remotely
 – Wire transfer of funds (backed by physical
 transit later on by Express)
 – The promise of goods and of payment
 Transatlantic Cables – 1857-1866

4.  WHAT IS E COMMERCE?

5.  Electronic commerce or e-commerce
refers to a wide range of online business
activities for products and services. It also
pertains to “any form of business
transaction in which the parties interact
electronically rather than by physical
exchanges or direct physical contact.”

6. E-commerce is usually associated
with buying and selling over the
Internet, or conducting any
transaction involving the transfer of
ownership or rights to use goods or
services through a computer-mediated
network.

7.  BUSINESS TO BUSINESS (B2B)
 BUSINESS TO CONSUMER (B2C)
 BUSINESS TO GOVERNMENT (B2G)
 CONSUMER TO CONSUMER (C2C)
 MOBILE COMMERCE (M COMMERCE)

17. What are the Seven Types of
E Commerce Business and which
are you?

18. the only way to see the
products is online
Examples: asos.com,
lookfantastic.com, Made.com

19. a transactional website plus a printed
catalogue, and possibly one or two
physical stores
Examples: Boden, House of Bath,
Lands End

20. lots of physical stores and an
eCommerce website
Example:Argos, Boots,
Topshop

21. just one or two physical locations
plus the eCommerce website
Example: Boswells, Burford
Needlecraft, Brownsfashion.com

22. using the likes of Amazon or eBay
to market the products, with no
website of their own
Example: Amazon, eBay

23.  where sellers of similar products come together to
market more easily, usually retaining their own blog or
eCommerce site elsewhere too.
Example: The craft world (Etsy, Folksy), Hotels
(hotels.com, laterooms.com), jewellery (Boticca), and
Books (abebooks.co.uk) are good examples.

24. Using multiple shops, catalogues,
and eCommerce – by far the most
complex and most difficult to
achieve and run.
Example: Bravissimo, Crew
Clothing, Next

25. E COMMERCE BUSINESSES
USUALLY EMPLOY SOME OR
ALL OF THE FOLLOWING
PRACTICES;

26.  PROVIDE ETAIL OR VIRTUAL STOREFRONT ON
WEBSITES WITH ONLINE CATALOGS, SOMETIMES
GATHERED INTO A VIRTUAL MALL
 BUY OR SELL ON ONLINE MARKET PLACES
 GATHER AND USE DEMOGRAPHIC DATA THROUGH
WEB CONTACTS AND SOCIAL MEDIA.
 USE ELECTRONIC DATA INTERCHANGE, THE
BUSINESS TO BUSINESS EXCHANGE OF DATA
 REACH PROSPECTIVE AND ESTABLISHED
CUSTOMERS BY EMAIL OR FAX ( FOR EXAMPLE
WITH NEWS LETTER).
 USE BUSINESS TO BUSINESS TRANSACTIONS.
 ENGAGE IN PRETAIL FOR LAUNCHING NEW
PRODUCTS AND SERVICES.