Television production is really kind of archaic--it has more or less followed the same model since its inception, and that model doesn't really use data effectively to help decide what content is likely to be successful.
We believe that by providing content creators access to our entertainment database that they can make more informed choices about their shows, and create better television for us all.
4. solutio
A web application
with actionable
analytics and
insights
ifpr.c @tvforecast
5. Wha ar w doin?
Creating the world’s largest and most comprehensive
entertainment data warehouse so we can
#disruptTV
ifpr.c @tvforecast
6. Cas Stud:
Ordered by NBC for 2011
pilot season
+ 2 million dollars/episode
+ Ran 3 episodes before
cancellation
ifpr.c
Playbo Club
Hug l for th networ
@tvforecast
8. 50 dollar/mont 100 dollar/mont 500 dollar/mont
Viewership
General ratings
Viewership
General ratings
Talent ratings
Social media
metrics
Demographics
Viewership
General ratings
Talent ratings
Social media
metrics
Demographics
Audience
retention
Predictive
analytics
ifpr.c @tvforecast
9. 300,000 television shows are currently
in production in the United States
500,000 workers staff these shows
90% of them want affordable big
data software that provides great
return on investment
ifpr.c @tvforecast
10. Meta Data
Social media
metrics
Data
Analytics
Predictive
Analytics
Dynamic
Charts
ifpr.c
Bluefin Labs Rovi IMDB Pro Variety
Insight
Industry
Forecast
Project
Affordability
Competitor
@tvforecast
11. Competitiv Advantage
Few competitor Hig customabilit
Unique database
Stagnant field
Pick what works
Pause when needed
Accessibilit Desig
Affordable fees
Competitive insight
Intuitive
Minimalist
ifpr.c @tvforecast