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Consumer Behaviour
1.
Welcome to Consumer Behaviour Body
Image
2.
Ideals of Beauty •
Exemplar of Appearance • “What is beautiful is good” stereotype • Favorable physical features: – Attractive faces – Good health and youth – Balance/symmetry – Feminine curves/hourglass body shape – “Strong” male features
3.
Waist Hip Ratio Underweight OverweightNormal
Weight
4.
Ideals of Beauty
Over Time Specific “looks”/ideals of beauty Early 1800s 1890s 1990s “Delicate/Looking ill” appearance Voluptous/Lusty “Waif” look
5.
Ideals of Beauty
Over Time Bad Economy: Mature Features Good Economy: Babyish Features Modern: High Heels, Body Waxing, Eyelifts, Liposuction
6.
Ideals of Beauty
Over Time FattismCosmetic SurgeryBody Decoration and Mutilation Body Piercing
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