2. A convenience sample is one of the main types of non- probability
sampling methods.
A convenience sample is made up of people who
are easy to reach or who are conveniently
available to participate in study.
Convenience sampling is a type of sampling where
the first available primary data source will be used for
the research without additional requirements.
convenience sampling method can be applied by stopping random people on the
street and asking questionnaire questions.
3. Advantages of Convenience Sampling
Simplicity of sampling and ease of research
Helpful for pilot studies and for hypothesis generation
Data collection can be facilitated in short duration of time
Cost effectiveness
4. Disadvantages of Convenience Sampling
Highly vulnerable to selection bias
Generalisability unclear
High level of sampling error