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Follow up sequence preso

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Follow up sequence preso

  1. 1. IMAP/BCA Follow-Up Sequences 1.26.2012 Arielle, Mary & Amanda
  2. 2. IMAP - BCA Email Follow-Up Sequences
  3. 3. IMAP - BCA Email Follow-Up SequencesIMAP - Internet Marketing Action Plan
  4. 4. IMAP - BCA Email Follow-Up SequencesIMAP - Internet Marketing Action Plan WHY?
  5. 5. IMAP - BCA Email Follow-Up SequencesIMAP - Internet Marketing Action Plan WHY? To develop online relationships with the target audience, a conversion optimization strategy, traffic and promotional ideas, and partnership development. The overall goal of this plan is to find opportunities to build a strong online presence while increasing conversions.
  6. 6. IMAP - BCA Email Follow-Up SequencesIMAP - Internet Marketing Action Plan WHY? To develop online relationships with the target audience, a conversion optimization strategy, traffic and promotional ideas, and partnership development. The overall goal of this plan is to find opportunities to build a strong online presence while increasing conversions. WHAT CONVERSIONS? Download the PDF Ask A Question Video Views
  7. 7. IMAP - BCA Email Follow-Up Sequences
  8. 8. IMAP - BCA Email Follow-Up SequencesUnderstanding our Audience
  9. 9. IMAP - BCA Email Follow-Up SequencesUnderstanding our Audience Target Audience: Female 45-65+
  10. 10. IMAP - BCA Email Follow-Up SequencesUnderstanding our Audience Target Audience: Female 45-65+ Visitor Intentions: Information about diagnosis, living with breast cancer, & treatment options After capturing our target audience with the right intentions... we then appeal to all their different personas to convert!
  11. 11. IMAP - BCA Email Follow-Up Sequences
  12. 12. IMAP - BCA Email Follow-Up SequencesAppealing to their persona
  13. 13. IMAP - BCA Email Follow-Up SequencesAppealing to their persona Methodical
  14. 14. IMAP - BCA Email Follow-Up SequencesAppealing to their persona Methodical Humanistic
  15. 15. IMAP - BCA Email Follow-Up SequencesAppealing to their persona Methodical Humanistic Competitive
  16. 16. IMAP - BCA Email Follow-Up SequencesAppealing to their persona Methodical Humanistic Competitive Spontaneous
  17. 17. IMAP - BCA Email Follow-Up SequencesAppealing to their persona Methodical Humanistic Reliable Research Facts Competitive Spontaneous
  18. 18. IMAP - BCA Email Follow-Up SequencesAppealing to their persona Methodical Humanistic Reliable Eco-friendly Research Emotional Facts Communal Competitive Spontaneous
  19. 19. IMAP - BCA Email Follow-Up SequencesAppealing to their persona Methodical Humanistic Reliable Eco-friendly Research Emotional Facts Communal Competitive Spontaneous Best Accurate Newest
  20. 20. IMAP - BCA Email Follow-Up SequencesAppealing to their persona Methodical Humanistic Reliable Eco-friendly Research Emotional Facts Communal Competitive Spontaneous Best Live in the moment Accurate Testimonials Newest Credible opinions
  21. 21. IMAP - BCA Email Follow-Up Sequences
  22. 22. IMAP - BCA Email Follow-Up SequencesFollow-Up Sequence Creation
  23. 23. IMAP - BCA Email Follow-Up SequencesFollow-Up Sequence Creation R R P
  24. 24. IMAP - BCA Email Follow-Up SequencesFollow-Up Sequence Creation R R P
  25. 25. IMAP - BCA Email Follow-Up SequencesFollow-Up Sequence Creation R R P 2 2 2 2 2 2 2
  26. 26. IMAP - BCA Email Follow-Up SequencesFollow-Up Sequence Creation R R P 2 3 2 3 2 3 3 3 3 2 2 3 2 2
  27. 27. IMAP - BCA Email Follow-Up SequencesFollow-Up Sequence Creation R R P 2 3 2 3 2 3 3 3 3 2 2 3 2 2
  28. 28. IMAP - BCA Email Follow-Up SequencesFollow-Up Sequence Creation R R P 2 3 2 3 2 3 3 3 3 2 2 3 2 2 Other Email Elements Subject Line “From” Email Address
  29. 29. IMAP - BCA Email Follow-Up Sequences
  30. 30. IMAP - BCA Email Follow-Up SequencesTimeline
  31. 31. IMAP - BCA Email Follow-Up SequencesTimeline Friday, 1/27 : All Emails Built Wednesday, 2/1 : Define Order Friday, 2/3 : Build-out Complete

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