This document outlines an email marketing follow-up sequence for a breast cancer organization. It discusses developing online relationships and conversions through understanding the target audience of females aged 45-65+. The sequence will appeal to different audience personas like methodical, humanistic, and spontaneous. It shows a sample follow-up sequence layout with different messages on different days. The timeline sets the sequence to be built by February 3rd.
3. IMAP - BCA Email Follow-Up Sequences
IMAP - Internet Marketing Action Plan
4. IMAP - BCA Email Follow-Up Sequences
IMAP - Internet Marketing Action Plan
WHY?
5. IMAP - BCA Email Follow-Up Sequences
IMAP - Internet Marketing Action Plan
WHY?
To develop online relationships with the target
audience, a conversion optimization strategy, traffic
and promotional ideas, and partnership development.
The overall goal of this plan is to find opportunities
to build a strong online presence while increasing
conversions.
6. IMAP - BCA Email Follow-Up Sequences
IMAP - Internet Marketing Action Plan
WHY?
To develop online relationships with the target
audience, a conversion optimization strategy, traffic
and promotional ideas, and partnership development.
The overall goal of this plan is to find opportunities
to build a strong online presence while increasing
conversions.
WHAT CONVERSIONS?
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10. IMAP - BCA Email Follow-Up Sequences
Understanding our Audience
Target Audience: Female 45-65+
Visitor Intentions: Information about diagnosis, living
with breast cancer, & treatment
options
After capturing our target audience with the right
intentions... we then appeal to all their different
personas to convert!
12. IMAP - BCA Email Follow-Up Sequences
Appealing to their persona
13. IMAP - BCA Email Follow-Up Sequences
Appealing to their persona
Methodical
14. IMAP - BCA Email Follow-Up Sequences
Appealing to their persona
Methodical Humanistic
15. IMAP - BCA Email Follow-Up Sequences
Appealing to their persona
Methodical Humanistic
Competitive
16. IMAP - BCA Email Follow-Up Sequences
Appealing to their persona
Methodical Humanistic
Competitive Spontaneous
17. IMAP - BCA Email Follow-Up Sequences
Appealing to their persona
Methodical Humanistic
Reliable
Research
Facts
Competitive Spontaneous
18. IMAP - BCA Email Follow-Up Sequences
Appealing to their persona
Methodical Humanistic
Reliable Eco-friendly
Research Emotional
Facts Communal
Competitive Spontaneous
19. IMAP - BCA Email Follow-Up Sequences
Appealing to their persona
Methodical Humanistic
Reliable Eco-friendly
Research Emotional
Facts Communal
Competitive Spontaneous
Best
Accurate
Newest
20. IMAP - BCA Email Follow-Up Sequences
Appealing to their persona
Methodical Humanistic
Reliable Eco-friendly
Research Emotional
Facts Communal
Competitive Spontaneous
Best Live in the moment
Accurate Testimonials
Newest Credible opinions