The document discusses geosocial networking and how to effectively use platforms like Foursquare. It defines geosocial networking as social networking combined with geolocation data to connect people based on their physical locations. The document then provides tips for both individuals and businesses on how to use geosocial networking to meet new people, get recommendations, track analytics, provide discounts or special offers to loyal customers, and promote local businesses or events.

1. How to win Foursquare friends and influence people Josh @technicalfault at #smcliv (and #bcman3!)

2. Or what is geosocial networking and how to make it work for you

3. What is geosocial networking ?

4. What is geosocial networking ? Social networking + geolocation

5. What is geosocial networking ? Using information about where people are to connect, co-ordinate, share and inform

7. So why is this important ?

8. So why is this important ? Foursquare adding 100,000 users every week

9. So why is this important ? Facebook adding geolocation (400 million users) Twitter “Places” just launched

10. So why is this important ? Facebook adding a feature (400 million users) Twitter “Places” just launched

11. how to make geosocial networking work for you

12. Geosocial is going mainstream But why are people using it?

13. People are “checking in” to... Meet new people

14. Meet new people

15. People are “checking in” to... Get tips and recommendation about what to do

17. People are “checking in”... For The Win

19. Make it work for you People are “checking in”... Give them something to tweet about

21. Five tips for small businesses

22. Keep it simple If you offer a special via Foursquare, don’t make the customer work for it.

23. Don’t be cheap Make it a worthwhile discount. Customers are likelier to tell their friends.

24. Track your stats When you register with Foursquare, use the analytics dashboard to track activity

25. Keep it fresh Just like in a store, change round your offers to encourage check-ins

26. Move offline Praise your mayor! Offer to recognise them by putting their username on a board

27. Top tips for individuals

28. Turn off your tweets! Don’t need to know when you’ve checked into someone else’s bed. Turn off the default – selective only

29. What are you doing? Remember the original Twitter question Event hashtags can help

30. Leave tips Not cash – but hints, tips, recommendations Great way to build a ‘to do’ list

31. Leave tips Not cash – but hints, tips, recommendations Great way to build a ‘to do’ list

32. Winning over your friends The more people who use it The easier to arrange meetups

33. Winning over your friends Battle for Mayor – Indication of a venues popularity and endorsement from friends

34. In conclusion… Geosocial networks like Foursquare are growing – fast Great for recommending local places and things to do Very easy to make it work for you as an individual or business

35. How to win Foursquare friends and influence people Questions? Josh @technicalfault