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Tom Walters Presentation

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Customer Satisfaction No, Customer Loyalty Yes! Your Brand Image is Your Differentiator Thomas J. Walter September 21, 2010 Roselle Chamber of Commerce
[object Object],Brand Image
[object Object],[object Object],[object Object],What is your brand image?
Prior to building your brand image, what type of company are you? ,[object Object],[object Object],[object Object],[object Object],Value Discipline Model by Michael Treacy and Fred Wiersma
Define your value proposition ,[object Object]
Define your value promise ,[object Object]
What are tangible brand images? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Brand Image
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brand Image
[object Object],Brand Image
“ We live in a contaminated moral environment.” - Vaclav Havel Conducting business in a moral and ethical manner results in an excellent brand image.

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9.21.10.tjw.roselle chamber2

  • 1. Customer Satisfaction No, Customer Loyalty Yes! Your Brand Image is Your Differentiator Thomas J. Walter September 21, 2010 Roselle Chamber of Commerce
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. “ We live in a contaminated moral environment.” - Vaclav Havel Conducting business in a moral and ethical manner results in an excellent brand image.