2. The Idea
•In the near future, barriers separate the many
areas in London
• A terroristattack on the city forces all ends
together to deal with the threat
• The group have to overcome the culture clash
and defend their city
•Low-budget British film
• Elements of the crime/drama genre(s)
3. The People
•Some of the main characterscouldbe
played by actors known for their roles in
other UK youth films
•Will encourage those who enjoyed those
films to see this film as well
• Important roles will beplayed by unknown
actors from various areas in London
•This will make their performance more
convincing and stay true to the realism
commonly found in British Cinema
4. The People
- Dwayne from SW,
the olderringleader
that brings everyone
together ;Possibly
played by Idris Elba
5. The People
Shana from NW,
troublemaker who
doesn't get on well
with others;
Possibly played by
Jamie Winstone
6. The People
- Kenny from E, gets
on quickest with
everyone and is
surprisingly helpful;
Possible played by
Jason Maza
10. The People
- Jerome from WC,
the misunderstood
guy with a bad
reputation; Possibly
played by Jacob
Anderson
11. The People
•Directed by Menhaj Huda - has
experience, knows the city and how best to
portray it for the film
•Produced by Noel Clarke - also has
experience with films portraying British youth
•Cinematography by Felix Wiedenmann-
known for his work on other UK youth films
12. The Audience
• Similar to films like Kidulthood,
Adulthood, 4321, and Attack the Block
• Aiming to reach the same audience that
gravitated towards those films
• Targeting youth under the age of 25, but
over the age of 15
•Malesand females, various ethnicities,
from the poor/middle class, so they will be
able to identify with the real, "everyday" vibe
of the film as well as the characters
13. The Plan
•Filmssimilar toLDN have attracted the attention of their
audience through viral marketing
• They are low-budget, arthouse films that had no choice
but to reach their audience through word of mouth
•They didn't havea large budget to aggressively promote
•Kidulthood had a budget of £600,000 (received through
the UK Film Council who also helped promote the film) and
around £76,000 from Revolver to advertise
14. The Plan – Funding
•Free support fromthe BFI could provide funding and some
exposure and aid with the distribution
- Prints and Advertising Fund to help raise awareness of
Brit/Specialised films (£4 million a year)
-FilmAnyFilm.com, can provide audience with info about the
project online
- Film Export Fund – raise the profile of UK films, enhance the
chances of it being viewed in international film festivals
(£200,000 a year)
• Our own funding
•Free Exposure by using online websites (crowdfunding) to raise
funds and drum up interest in the project
15. The Plan - Publicity
• Word of mouth was one of the main ways a
film with such a niche market could attract
their audience. Keeping in mind that LDN
needs a lot of buzz surrounding it, here are
ways that we could promote our film:
• Free Publicity from the known actors in the
film. Our audience is likely to be fans of these
people and keeping them involved in the
process could drum up interest as well(ie.
Social media)
16. The Plan - Poster
•Posters that make people think
• Should be present in all places our audience is likely to
visit including on buses, trains, billboards and in magazines
•The posters should have enough on it to make people
aware of the main idea of the film but little enough to make
them intrigued and guide them towards other media (ie.
websites) that will explain what the project is about
•The posters could have a barcode that can be scanned
and links to the website
17. The Plan - Poster
• Billboards = £200 for a standard 48 sheet
billboard for a week
• Bus = start at £50 per week per bus
• Bus stop = £120 a week
• Magazines (local) = £200
• Trains = £30 per slot for 4 weeks
• Telephone box = around £80 a week
18. The Plan - Trailer
• Shown on the film's website
• Website = £18 per domain per year
(WordPress)
•On YouTube = free
19. The Plan - Premiere Screening
• An independently owned, old cinema in
London
• Either Prince Charles Cinema or Everyman
Cinema
• Venue = between £1199 - £2400
20. The Plan
• Typical budget for marketingthis film = £
varies,
• How long we plan to market = Min. 8
weeks
•How much marketing will cost =Over £4885
(varies)
