Harry Rosen

Harry Rosen
Professor: Brent Barr Student: Jaspreet Banwait Student Number: 500351380 Due Date:
April,3,2012 Course: RMG 200 Table of Contents Title
Page...............................................................................................1 Table of
Contents.................................................................................2 History of Harry Rosen and
Objective...............................................3 Theory
1.................................................................................................3 Potential Gap at Harry
Rosen..............................................................4 How To Address The Gap and Expected
Outcome..........................6 Theory 2.................................................................................................6
Potential Gap at Harry Rosen (2)........................................................7 How To Address The Gap and
Expected Outcome..........................7
Exhibits...................................................................................................9
Bibliography..........................................................................................11 History of Harry Rosen and
It's Objective Harry Rosen ... Show more content on Helpwriting.net ...
Harry Rosen thrives in presenting its customers with a visual image that they can be confident in
regardless of the occasion. When customers come in and see how the mannequins are dressed, it
automatically sparks different ideas in their mind in terms of how they want to be dressed. However,
the problem with the mannequins at Harry Rosen is that it is not changed on regular basis and is
changed close to every 2 months. That is a problem because customers want new ideas; they want to
be shown a new outfit that they might have never thought of, different colors, different
combinations. When the mannequins are not changed on regular basis, it also tells the customers that
there is no new merchandise in the store, thus making it difficult for the associates in selling the
merchandise, as customers don't want to buy merchandise that is not in fashion or season for that
matter. As this trend continues, it would lead to customers being dissatisfied and possibly loss of
customers to competition. Having Mannequins is a must in retail, but knowing where to position and
place those mannequins is also a must. The whole purpose of Mannequins is to attract the customer's
eye and place it in such way where it is visible to customers at all times. Harry Rosen's mannequins
are placed in such manner where it is not visible to anyone from the outside, thus making it less
attractive for someone who doesn't know what Harry
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Ready-to-Eat Breakfast Cereal Industry
CASE WRITE UP
READY–TO–EAT BREAKFAST CEREAL INDUSTRY– GROUP B–5
RTE INDUSTRY BOUNDARIES
When looking at supply side of RTE cereal industry major costs to producers constitute of initial
investment in production plant. Flexible manufacturing plants resulted in a rather high supply–side
substitutability between different cereals. This implies that RTE cereal producers operate in a
broader cereal industry as opposed to one for only a specific type, such as puffed or shredded wheat
cereals.
However, differences exist between supply–side substitutability of well–established branded cereals,
such as Kellogg's and private labels. Specifically, as private labels focus on fewer variations of
cereals that are simpler and cheaper to produce, it ... Show more content on Helpwriting.net ...
The coupon promotions diminished brand loyalty to the Big Three by encouraging price–sensitive
brand–switching. Private labels emerged as an alternative when there were no coupons or
promotions. In the early 1990s, some Private labels caught up to the Big Three in terms of
technology gaps AND IMPROVED UPON THE QUALITY. Finally, new entrants were successful
in leveraging the drawbacks of higher price due to increased cost of manufacturing, promotions,
couponing and advertisements, a trait linked with branded companies. IN THE LIGHT OF NEW
FINANCIAL RESULTS, EVEN THE RESTRAINT ON INTERNAL PRICE COMPETITION
SEEMED TO BE TAKING A BACK SEAT
STRATEGIC ALTERNATIVES
In 1994 there has been a major strategy shift amongst the Big Three of the RTE industry and other
competitors in the industry. General Mills dropped its promotional spending significantly while
Phillip Morris' and other smaller competitors made sharp rise in spending to take market share from
Kellogg and General Mills. There are several competitive game plans that a market leader can
initiate to stop this lateral undermining action from competitors. Market leaders have the most to
lose through competition and therefore play defensive strategies blocking competitor moves. Game
Theory talks about a business' likely strategy given the

Swot Analysis Of Trader Joe's
Strength
Some main strengths of Trader Joe's are the strong brand image, their employees, organic and
private label products, customer loyalty, and offered unique products. Trader Joe's strong brand
image helps them to attract and retain more customers. Their private labels are named according to
the background and nationality of food. They offered an extensive line of private label items with
brand names such as Trader Joe's, Trader Ming's, Trader Jose, Trader Giotto. Due to their strong
brand image, they established themselves as a leading retailer of food and non–food items in the US.
Americans ranked Trader Joe's overall as No. 1 retailer in 2013 (Ager & Roberto, 2014). Trader
Joe's offered unique and high–quality products from different countries which attract customers to
try new items and stocks of 4,000 items, 80% of which bear one of its own brand names. Trader
Joe's describes itself as "your neighborhood grocery store" (Wikipedia, Trader Joe's). Trader Joe's
claimed that 80% of its customers had attended college. The company described its target market as
"intelligent, educated, inquisitive individuals" and they reach this customer by opening store among
well–educated residents (Ager & Roberto, 2014). Their customers are too loyal towards their brand
image so they keep coming back. Instead of targeting all customers, they need to target new
customers in order to grow their business and to keep being a leader in the retail industry in the US.
And also, their employee are valuable assets of the company, who led them towards the further
growth of the company, therefore they are treated fairly and trained to provide the nice and friendly
service to Trader Joe's customers. Almost most of the people want to work at Trader Joe's because
they pay more than minimum wage and higher compare to other retail stores. New part–time hires
earned $12 per hour and full–time employees earned approximately $50,000 per year which is
above minimum wages. Plus, they contribute 15.4% of employee's salary towards retirement
Saving. Furthermore, they offer good health and others benefits even to part–time employees (Ager
& Roberto, 2014).
Weakness Some of the Trader Joe's weakness are lack of advertising and minimal

The Controversy Of Private Labels
One of the key drivers of many first world economies would be manufacturing; the United States is
no different. Over the years, billions upon billions of dollars have been pumped into the
manufacturing process in order to improve the associated technologies and bring down costs. There
are numerous established manufacturers in the country today; you can view their products in
convenience stores, supermarkets and pretty much every other place of business. Despite the fact
that there are better manufacturing technologies to be found in today's modern world, it is still quite
difficult for every Tom, Dick and Harry in business to manufacture their own products. This is
because the cost of setting up a manufacturing plant is significantly high; in addition, one requires a
team of professionals with a high level of expertise in various aspects of manufacturing in order to
have everything up and running as smoothly as possible. ... Show more content on Helpwriting.net
...
To fully understand what this particular term means, it is necessary to first and foremost define the
first two words: private label. In the simplest definition, a private label is a brand that is owned
neither by a producer nor a manufacturer but rather by an individual or business entity that contracts
a manufacturer to make the said branded product for

Trader Joe's Analysis Essay
Trader Joe's
Trader Joe's: A Quiet, Private, and Savvy Retailer
Thomas Pinnola
Strategic Management Professor Backhaus March 17th 2013
Thomas Pinnola
Professor Backhaus
Writing Assignment 2
March 17th 2013
Trader Joe's: A Quiet, Private, and Savvy Retailer
Joe Coulombe started Trader Joe's in 1967. Traded Joe's can be characterized as a low cost, high
quality grocery store. Eighty percent private label product mix, expanding its target markets,
keeping costs down, and extremely effective marketing powers Trader Joe's increase popularity.
Since 2002, the market value of private food label has risen twelve percent (Datamonitor, 2008).
This essay ... Show more content on Helpwriting.net ...
This is because they constantly keep their shelf stock moving. This is shown by the SKU (stock
keeping units) of 3500 compared to the traditional supermarket, which has an SKU of 55,000
(Kowitt, 2010). Trader Joe's keeps their SKU much lower which enables them to constantly offer
high numbers of new products. Therefore brand loyalty will not be as high for Trader Joe's. Trader
Joe's keeps their costs per unit down achieving exceptional economies of scale. All of these barriers
to enter the market make it difficult for new entrants trying to enter the market. The second force
that I will use to analyze the Trader Joe's company is the "the rivalry among established
competitors". Factors to consider when looking at the rivalries in the industry are industry demand,
cost conditions, and exit barriers. Trader Joe's competitors include The Kroger Co., Whole Foods
Market, and Safewat Inc., and all super markets in general (Llopis, 2011). With that said, there
seems to be a high demand for what Trader Joe's offers, private labels. This means that the intensity
in the industry is less compared to an industry with a flat demand. Trader Joe's does not have to fight
hard to sell their products because of the service they have created. Trader Joe's brand can be
considered "diversity on steroids" which has somewhat of a cult following among consumers
(Llopis, 2011). Consumers that want unique experiences with their food are able to do exactly that at

Corporate Strategy : Vertical Integration And Diversification
Module 8: Corporate Strategy: Vertical Integration and Diversification Draw the vertical value chain
Backward Vertical Integration Backward Vertical Integration After researching news releases about
the company, it has been determined that the company uses a backward vertical integration system.
The company has close relations with their suppliers. Consequently, partaking in a close relationship
with the buyers permits the company to create a store brand product that is close to or beats the
name brand product. However, the company only offers one name brand product. Moreover, most of
the store consists of the Aldi name brand products which conversely, follows the steps of many
grocery chain retailers who also carry their ... Show more content on Helpwriting.net ...
Therefore, the company is viewed as a backward integration firm but also shows a small fraction of
taper integration. Taper integration also involves depending on another firm to distribute the name
brand product. Conversely, Aldi name brand products are not retailed in other grocery stores. The
Aldi brand name product is available solely at Aldi stores. Vertical Value Chain Operations The
vertical value chain operations do not appear to be offshore. By keeping the supplier, warehouse,
and stores within proximity permits Aldi to maintain fully stocked stores at low prices. If the
company operated in offshore value chain operations, the prices of products would probably
increase to absorb additional transportation costs. Perhaps the reputation of the product would be
affected. Also, there remain several obstacles in getting products shipped from offshore.
Accordingly, weather could be a factor including transportation, which may increase company
obligation. Moreover, shipping items from overseas causes dependency on another entity and if the
entity fails to deliver the products by a certain date, then items will not be stocked on the shelves of
the store creating a lack of providing customers with convenience. One of Aldi's mission. Without
access to a warehouse, Aldi would be at the mercy of a shipping company. Corporate strategy
Nevertheless, the vertical value chain created by Aldi benefits the company's corporate strategy. To
be a local supplier,

Exam
Pantaloons
from a single format store in 1993, pantaloons retail India limited (pantaloons) had grown to become
the largest multi–format retail store by 2004,pantaloon's willingness to innovate and it's indianness'
led to it's dramatic growth. In 2004 pantaloons had more than 30 outlets in 13 major cities, including
metros and non–metros, generating revenues worth INR 650 crores.
* Pantaloon owned by the biryanis , was originaaly a Mumbai– based blended yarn manufacturing
company. * In 1987 the company established manz wear pvt ltd (manz) to manufacturer men's
trousers under the brand name pantaloon. * In 1993 pantaloon fashion established chain franchised
stores called pantaloon shoppers an exclusive store for menswear. ... Show more content on
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Pantaloons signed up celebrated designers like Rohit bal,ravi bajaj among others.
PoSITIONING: * With the tag line '0–80' (age group), the store was positioned as a family store
targeting the middle and upper class customer * Pantaloons decided to focus more on youth segment
and tried to establish itself high up in the style. * In april 2004 pantaloons opened a ' barnie concept
store' the first such store in india. * 'The magical world of barbie' was targeted exclusively at young
girls in the age group of 3 to 10 years.
Pricing
* Pantaloons immense popularity stemmed from the fact that it sold branded garments at affordable
prices. * The price of the private labels was 20 –25 % lower compared to that of the branded ones. *
In mens wear retailer earn margin between 55% and 60 % on private labels while in womens wear it
was between 48%–50%.
Distribution
* Pantaloons were located at up–market, accessible and high– footfall. * Pantaloons also entered
into a strategic alliance with inox leisure.
Promotion * Pantaloons restored to press ,outdoor advertising, direct marketing, in – store promos
cable and local channels for promoting its brand. * To gain customer loyalty, pantaloons launched

Case Study : Kimberly Clark Corporation
Introduction
Kimberly–Clark Corporation was established in 1872 in Neenah, Wisconsin. They started as a small
paper mill, but by 1880 they had grown into the largest paper producer in the Midwest. Today
Kimberly–Clark produces a variety of products divided into three operating segments divided
according to product groupings. Segment one is personal care products and solutions such as,
disposable diapers, swimpants, and feminine and incontinence care products. Segment two is
consumer tissue, providing bathroom tissue, paper towels, napkins, and related products. Segment
three is K–C professional products; these products are sold exclusively directly to supermarkets,
drugstores, department stores and various other retail outlets. ... Show more content on
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is known to have exceptional earnings and great success. However, with their largest customers,
such as Wal–Mart, reducing their own inventory and cutting back in an effort to compete with other
discounters and online markets, the effects are felt by vendors. According to the Wall Street Journal,
Kimberly–Clark has lowered its forecast for the year. They have also decreases the promotion of
their private brand labels, citing in their Quarterly earnings call that they were only 5% of total
sales. This could be a mistake though, considering it is emerging discount producers that are moving
to the US and becoming big competitors.
Impacts of Issue
Kimberly–Clarks decision to put their private label brands on the back burner and focus on their
name brand products will possibly cause them to fall even further behind in earnings. According to
Poyry Management Consulting, "Tissue private label preference and consumption is higher among
the Millennials than the more mature consumers. Interestingly, Millennials as a percentage of
consumers will grow from the current 31% to 46% by 2025." ("Private label and brands – global
market dynamics", 2015) In an Earnings Conference Call CEO Tom Falk stated "it is a very small
part of our business. It 's less than 5% of our overall sales. I think there isn 't much private label in
e–commerce today. And so we really are focusing on building our branded business and e–comm
across our categories..."

Developing Private Label Between China And Uk Essay
In recent years, due to the change of own profit model, high inflation, increasing operating costs and
competition from online commerce, traditional retail businesses have grown slowly in China.
Chinese retail business, especially supermarkets need to be transformed and updated. Developing
private label brands is one of the most efficient ways to realise supermarkets ' transition and
updating, it could reduce costs and improve supply chain system. However, the development of
supermarket private label in China is only in start–up stage now which leaves plenty of scope to
learn from mistakes and successes from other businesses. The British retail market is the second
largest in Europe, and has the highest profit margins in the world. Its supermarket private label has
developed into a mature stage (Zhen, 2007). Since there are limited studies in the area of analysing
the gap between British and Chinese supermarket in developing private label, this study will help to
stop the gap in literature study of comparing the development of private label between China and
UK. In addition, it may predict the future developing trend of Chinese private label and benefit
Chinese supermarket managers on how to introduce more successful strategies of private label
products in further development on the basis of British experience.
The author chose this topic due to a personal interest on the development of supermarket, growing
up in a family where most members work in the retail industry.

Private Label In Consumer Durables: Croma Retail Chain
Private Label in Consumer Durables: Croma Retail Chain (Secondary Research)
Croma in the consumer electronics chain of the Tata group. It was lauched in 2006 and was expected
to compete against national brands and the private label of the store to account for 202–5 percent of
the total revenue. In Croma, the private label products are imported from Hong Kong, Shanghai
through partnership with Woolworths whose stake in the JV was bought by TATA group last year.
By 2014, private label was not able to contribute much to the total revenue and form around 6–7%
of the total sales. Croma has around 105–106 stores now in India. Over INR 200 crores in revenue
comes from the pivate label portfolio. The portfolio includes tablets, mobile phones, split ... Show
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Results of the customer Response to the factors impacting preference of national brands over private
labels Source: Research Paper: Factor Influencing purchase of private label– Dr Prashant Rastogi
The national brands are considered much more credible and high in quality as compared to private
label brands. Features too play a critical role in deciding the brand. Customers are less prone to go
for private labels unless the similar product is available for a considerably lower price.
Results of the customer response for factors considered for preference of Croma's private label over
national brands Source: Research Paper: Factor Influencing purchase of private label– Dr Prashant
Rastogi
The customers who prefer the private label over the national brand give more importance to factors
like prices, important features which differentiate them from the national brands, good after sales
services and positive image of the outlet.
Conclusion
What private labels do to promote sales in the consumer durables?
1) Focus on the value for money and the quality of the

Essay on Hassan Private Label
Question 1: How would you describe HPL and its position within the private label personal care
industry?
HPL is a major player in private label personal care industry. Private labels hold around 19%
(around $4 billion) of personal care industry (around $21.6 billion). HPL holds approximately 28%
share of this private label personal care market. Even though HPL is a small player in overall private
label market with the revenues of approximately $700 million compared to overall private label
market of $70 billion HPL is a major player in private label personal care industry.
Question 2: Using assumptions made by Executive VP of Manufacturing, Robert Gates (Exhibit 5
and table on page 3), estimate the project's FCFs. Are Gates' projections ... Show more content on
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Based on estimated Debt to Value ratios and cost of debt estimates, WACC is estimated to be around
9%.
Question 4: Evaluate the NPV of the project under alternate terminal value assumptions. FREE
CASH FLOW CALCULATION | 2008 | 2009 | 2010 | 2011 | 2012 | 2013 | 2014 | 2015 | 2016 | 2017
| 2018 | 2019 | | | | | | | | | | | | | | | | | | | Sales | | | | | 84,960 | 93,881 | 103,124 | 112,700 | 122,618 |
132,887 | 135,545 | 138,256 | 141,021 |

Private Label Rights Content ( Plr )
Private Label Rights Content (PLR) is material that was created by a developer who has agreed to
distribute licensing rights that provide people with the opportunity to revamp, re–package and resell
the product as their own creation.
Consider the possibilities if you knew exactly how to take existing content and transform it into a
brand new info product that you could sell as your own without ever having to lift a finger in
developing anything yourself.
This is exactly how thousands of online entrepreneurs penetrate new markets without ever having to
invest a lot of time and money into creating their own products from the ground floor up. They
simply take existing material, rework it so that it's essentially a fresh new product and ... Show more
content on Helpwriting.net ...
One thing to keep in mind however is that when using private label content to create your own info
product, you absolutely need to spend some time tweaking the content.
It's never a good idea to use PLR content in its original form, because despite the quality, it can still
be improved by simply going over the material, eliminating unnecessary information, and of course,
injecting your own personal style and brand into the content.
You also want to modify the content so that it is not identical to what other people are selling. You'd
be surprised at just how many people fail to make simple changes that would improve PLR content,
and by spending just a bit of time making the info product your own, you will be able to use existing
material to develop a brand new release.
To help you get started, here is a check–list of things you should do when using private label content
to create your own info product:
Review The Material
If you are planning on using a private label based ebook, make sure that you read over the content
yourself so that you can get a feel for the overall quality, as well as the flow of the material. Don't
assume that the material is of high quality and can be used 'as is', without personally reviewing the
entire document.
If you are going to give the content your personal stamp of approval, and feature it as your own info
product, you want to make absolutely certain that the info–product represents your brand in a
positive way.
After all,

An Introduction To Indian Retail Industry Essay
Table of Contents
Objective....................................................................................................
Indian Retail Industry.................................................................................
Private Labels...............................................................................................
Needs, wants and Demands of PL's..........................................................
Private label in Indian Retail Space...........................................................
Survey.............................................................................................................
Conclusion.....................................................................................................
References.......................................................................................................
Objective of the Report:
My project entitled "Role of Private labels in Indian Retail Industry" aims at analysing the market
opportunities and challenges faced because of Private labels in the Indian Retail Space by
considering various stakeholders i.e. consumers, Online Retailers, Brick and mortar Retail Stores.
The objective of doing this project is defined as under.
1) To study the importance of the private labels in the retail space
2) To gauge the current outlook of the private labels from the customer perspective
3) To identify the attributes for improvement in the current market scenario.
4) To study strategies adopted by various Indian retailers for their private labels
Methodology:
To conduct a market research to analyse the importance of Private Labels in the Indian Retail space
through all secondary databases, newspapers, interview excerpts, magazines, etc. To conduct a
survey to gauge the look and feel of various private label brands from the customer perspectives and
identify the attributes in general which corresponds to the thinking of

Consumer Perceptions of Store Brands Versus National Brands
Consumer perceptions of store brands versus national brands
Abstract
Purpose – The objective of this study is threefold. First, the authors want to use taste tests to assess
how four store brands that are differently positioned compare to one national brand in terms of
perceived brand equity. Second, the authors want to investigate whether brand equity of store versus
national brands is determined by current brand loyalty towards these brands. Third, they want to find
out whether store patronage has an influence on perceived brand equity of store versus national
brands.
Design/methodology/approach – A total of 225 consumers were involved in a repeated measures
design involving two within–subject factors: a blind and non–blind ... Show more content on
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With respect to the second type of research, Cotterill et al. (2000) state that surprisingly little
research has been conducted addressing the issue of the increasingly intense competitive interaction
between private labels and national brands. Most previous empirical research has focused on the
variation in market share of private label products across categories. Richardson
(1997) supports this identified gap, indicating that the question whether store brands are perceived
to be just another brand in the market has received little attention in the marketing literature over the
past three decades. Until now, hardly any study incorporates the differences in positioning objectives
of retailers and national brand manufacturers.
Nevertheless, as is true for any brand, positioning of a store brand can exert an important influence
on its

Hansson Private Label
The industry within which Hansson Private Label exists is a very competitive and volatile one. It is
dominated by two types of firms, namely, Branded and Private Labels. Tucker Hansson operates as a
private label firm. Private Label firms are an emerging market which is competitive based on its
ability to have a lower price than its rivals. This market has experienced growth primarily because of
this affordability. However this growth would be regarded as organic.
Based on analysis of the financials, HPL is an excellent business and shows maintainable and
sustained growth. There has been growth in the areas of revenue, current assets, owner's equity, sales
and net working capital. As shown in Exhibit 4, sales across HPL retail ... Show more content on
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The retailers are motivated to promote private label goods because of their lower costs and greater
profit margins.
2. During the 3–year period the retailer will also help create consumer demand for Hansson's
products which will continue after the contract period ends.
3. The expansion will provide opportunities for growth in other market segments
Financial risks include the short payback period. A 3–year payback period would not allow Hansson
the opportunity to breakeven. With a negative NPV in the first 3 years Hansson's decision to invest
in the project would be based on his ability to negotiate a longer contract time. The Net Present
Value (NPV) would have to be examined in tandem with the other non–financial variables.
A growth rate of 2% in price is not unreasonable as the price to consumers had grown by 1.7%
annually between 2003 and 2007. This growth still provides them with ample profit margins. In
addition income is expected to increase by approximately 8%.
If Hanson does not decide to invest the $170million, he could consider selling the company. This
was based on Hansson being a serial entrepreneur whose modus operandi was to buy manufacturing
businesses and sell them for a profit after he had improved their efficiencies and grew their sales.
This would have been a good time for Hansson to sell. Alternatively, if Hansson does not accept the
investment he could continue to grow at a

The Pros And Cons Of Retail Brands
The days of plain, undecorated packaged products aimed for those on a tight budget are history now.
'Private labels', also known as store brands with a share of around 10–12%, are an integral part of
the organized retail sector. They are no longer seen as just budget friendly substitutes to recognized
brands. They comprise now of high quality products that satisfy a consumers desires across a vast
price range. What is the reason for retailers to become bold enough to come up with their own
brands competing with pre–existing market leaders in the face of fierce competition that would
normally discourage new entrants? But maybe the real question is, how are they actually becoming
successful?
The reason for retailers to launch their private labels is obvious isn't it? They can set their own
prices, while having a control over the entire process from the manufacturing to distribution. Their
margins on these private labels are therefore significantly higher. Future Group's Food Bazaar would
hence boost its private label, 'Tasty Treat' over its competing brands. But is there more to ... Show
Or rather, should they be? To answer that, let's think about it from the retailer's point of view. What
do they have to lose, should consumers find that the quality is not at par with the existing brands?
What has to be kept in mind is that the consumers are smart and will always look for a good bargain.
But at the same time they will never compromise on quality. They are aware about things and will
make a purchase only if the quality of the product at least matches or exceeds that of the competitors
available in the category. At the end of the day, retailers want consumers to make repeat purchases
even on these private labels. The customer trust has to be earned. That will only happen if the
product actually consistently meets the expectations of their consumers. So now maybe we need to
change the

Balance Sheet and Private Label Essay
4021
REV: MARCH 1, 2010
ERIK STAFFORD
JOEL L. HEILPRIN
JEFFREY DEVOLDER
Hansson Private Label, Inc.:
Evaluating an Investment in Expansion
Introduction
On a frigid Sunday night in late February 2008, Tucker Hansson pored over a proposal developed by
his firm's manufacturing team. It called for investing $50 million to expand production capacity at
Hansson Private Label (Hansson or HPL). For Hansson, a private company, this would be a
significant investment. The company had not initiated a project of that magnitude for more than a
decade, and the expansion wasn't without significant risk. It would be likely to double HPL's debt
and to greatly increase customer concentration. This was a critical juncture for the firm Tucker ...
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Hansson was seeking to capitalize on what he saw as the nascent but powerful trend of private label
products' increasing their share of consumer–products sales. Although the concentration of his
wealth into a single investment was risky, Hansson believed he was paying significantly less than
replacement costs for the assets–and he was confident that private label growth would continue
unabated.
Hansson's assessment of private label growth prospects proved to be prescient, and his unrelenting
focus on manufacturing efficiency, expense management, and customer service had turned HPL into
a success. HPL now counted most of the major national and regional retailers as customers. Hansson
had expanded conservatively, never adding significant capacity until he had clear enough visibility
of the sales pipeline to ensure that any new facility would commence operations with at least 60%
capacity utilization. He now had four plants, all operating at more than
90% of capacity. He had also maintained debt at a modest level to contain the risk of financial
distress in the event that the company lost a big customer. HPL's mission had remained the same: to
be a leading provider of high–quality private label personal care products to America's leading
retailers.
(See Exhibit 1, which presents HPL's historical financial

The Ready-to-Eat Breakfast Cereal Industry in 1994 (A) -...
Sales of private label cereal grew 50% from 1991–1994 in the Ready–to–Eat breakfast cereal
industry. Some of the factors that contributed to the entry of private label cereal manufacturers and
their subsequent growth include – lower costs related to manufacturing, packaging, marketing, R&D
compared to the Big 3 cereal companies, product quality approaching that of branded products,
higher margins for grocers, lower priced products. Some observers blamed higher prices and
elaborate expenditure on coupon printing, distribution, redemption and reimbursement of grocer's
handling fee for market share gains made by private label cereal products. The policy of "price up
and spend back" seemed to hurt the Big 3 firms.
The RTE cereal industry was ... Show more content on Helpwriting.net ...
The Big 3 had high advertising to sales ratios of 10–14%, also deterring entry, because average first
year advertising cost for a new brand was over $20 million. We can conclude that total costs related
to producing private label products are lower than new branded products. Private label products can
offer greater margins to grocers and still sell at lower prices. They have a considerable competitive
cost advantage over the new branded products.
APPENDIX:
Herfindahl index calculation:
Cost estimations for a new brand entrant over and above private label producer:
Cost breakdown per pound for a brand entrant and a private label producer
SHEET1
Herfindahl Calculation
Total Sales ($M) US Sales ($ millions) % in RTE in US sales RTE sales ($ millions) Market share
Kellogg 6,294.0 3,784.0 80.0% 3,027.2 37.8%
General Mills 8,517.0 5,554.0 30.0% 1,666.2 20.8%
Phillip Morris 60,901.0 30,372.0 3.9% 1,184.5 14.8%

Quaker 5,955.0 4,253.0 10.0% 595.5 7.4%
Herfindahl index 2140.2878
Cost estimations for a new brand entrant over and above private label producer:
Cost breakdown Increased costs for new brand entrants – over pvt label producers
Raw materials 10–15% Per case
Packaging 25% Per case
Advertising and sales 10% Per case
Slotting allowance $1,000,000 Per case
Cost

Case Study : Butts Grocery Company Essay
Company Overview:
The H.E. Butts Grocery Company (H–E–B) is a private and family–owned grocery chain
headquartered in San Antonio, Texas. H–E–B operates in multiple cities in Texas, along with stores
in Mexico and one city in Louisiana. As of the 2002 case publish date, H–E–B was the 11th largest
grocery chain in the United States, with sales exceeding $9 billion from over 275 stores. The
company was founded in 1905 by Florence Butts in Kerrville, Texas and was taken over by eldest
son Howard, who experienced several failures in opening new stores; however, he was able to
successfully open a second store, located in Del Rio, Texas, in 1927. Howard Butt's youngest son,
Charles, became president of H–E–B in 1971 and maintains this position today. As of 2015, H–E–B
had over 370 stores and generated approximately $23 billion in revenue.
Industry Overview:
The company focuses on three major objectives: profitability, sales growth, and building deeper
customer relationships by positioning stores to offer quality products at low–cost pricing. Currently,
H–E–B is facing increasing competition from companies such as Wal–Mart, which has decided to
enter the grocery industry with two different store offerings. One format is called "supercenters,"
which offer grocery products in collusion with mass merchandise offerings. Other major discount
retailers such as Target and Kmart have followed the same concept. The other format is the Wal–
Mart's "Neighborhood Market," which

Hansson Private LabelHansson Private LabelHansson Private
1. How would you describe HPL and its position within the private label personal care industry?
HPL is a mid–sized private label manufacturer of personal care goods. In 1992, the company
acquired production assets from Simons Health and Beauty Products, and through increased
efficiency had enjoyed growth within the sector. The company's production is estimated to account
for about 28% of the $4 billion sold in their product category, generating revenue of $681 million in
2007.
The company was recently presented an opportunity by its largest retail customer to significantly
increase its share in their private label manufacturing. The prospect of growth was risky, since it ...
Moreover, Robert Gates' estimation of the price increase (2.0%) differs from the information
provided in the case (1.7%). This overestimates revenue and thereby FCF. To make better
projections for the firms' FCF, Robert Gates would also have to consider the opportunity cost of
alternative investments, the risk exposure throughout the project and operational risks after three
years.
3. Estimate the project's NPV. Would you recommend that Tucker Hansson proceed with the
investment?
The total initial The total initial The total initial The total initial The total initial The total initial
investment investmentinvestmentinvestmentinvestment of the project is $57817. Amongof the
project is $57817. Amongof the project is $57817. Amongof the project is $57817. Among of the
project is $57817. Amongof the project is $57817. Among of the project is $57817. Among of the
project is $57817. Among of the project is $57817. Amongof the project is $57817. Amongof the
project is $57817. Amongof the project is $57817. Amongof the project is $57817. Amongof the
project is $57817. Among of the project is $57817. Among of the project is $57817. Among of the
project is $57817. Amongof the project is $57817. Among the the initial investment initial
investment initial investment initial investment initial investmentinitial investment initial
investment, $45000 belong belong to the purchase the purchasethe purchase of of

What Are The Changes And Trends Of The Total Market
Trends of the total market
Trends of the total market is forecasted to decline, Unemployment figures will remain higher than
pre global crisis which will affect customers purchase conditions for major household items, such as
groceries. Improved low–cost private–label products have become increasingly attractive to
customers, especially low–income families. Consumers prefer lower priced and 'on–special' items,
rather than higher price items. The private–label products will continue to grow and extend beyond
staples like milk, flour and sugar. This will influence the industry demand over the next five years.
Below are the trend projections of the industry:
The forecast demand on the online grocery retailing. There are six out of ten ... Show more content
on Helpwriting.net ...
Their financial was through insurance and they have access in UK and U.S. Their financial strength
is high.
Products Resources: Coles have their own primary producers of fresh fruits, vegetables and meat
from farmers and growers. Coles have a long term business partnership from direct suppliers in
Australia. Private label products from outsource food manufacturers.
Reputational Resources: Creating value to customers, key suppliers and community engagement.
Competitive advantage: A strong brand name.
IV. Identification of Major Issues
1.1 These are the Issues:
Increased Competition: The competition is high. Additionally, the threats of substitutes like Aldi,
Costco, New Entrants Amazon, increase demand for Takeaway food services, Restaurants and Cafes
will add to the increased competition.
Volume is Relatively Small: Product in volume for sale was in a small capacity.
Limited Product Ranges: Product range offer is limited.
Geographical Concentration: Coles focused on larger population for store locations with no
diversification on regional area.
Way Below of Quality: The quality of produce is in lower quality in the distribution structure.
Questionable quality and bland packaging.
V. Strategic Options

1.1 These are the feasible strategic options to improve Coles Supermarket and grocery stores from
the overall analysis of the market, Coles performance and its competitors.
Option 1 Do

Cranberry Drink : Cross-Category Management Process
What process should you use?
The process that should be followed and used is the eight–step category management process. The
first step of this process is category definition. This case is focused on the shelf stable juice and juice
drink category which consists of Cranberry Juice Cocktail, CranApple, CranGrape, and
CranRasberry. The second step of this process is known as category role where we are asked to
assign a category role based on a cross–category analysis. The Shelf stable juice and drink category
is routine as it is in the store to help develop the retailer as a store of choice, but it is not the primary
category provider. The third step is known as category assessment and with the data provided it can
be seen that the shelf stable juice and drink category represents over $2 Billion in total US Sales
volume annually. When diving more into the subcategories, the cranberry drinks and grapefruit
categories alone represent over $750 million in sales volume for Ocean Spray. Taking a closer look,
by looking at the data provided, at Stop & Shop, Cranberry makes up 47% of the category share and
grapefruit makes up 22% of the share while 31% of the category is other juices and drinks. Step four
is category scorecard, here I would want to work with Stop & Shop to create targets and goals that
do not just positively impact Ocean Spray, but positively affect their category overall to increase
store profits. One target goal I would create is that Stop & Shop should look to

Customer Perception of Private Labels Brands vs National...
CUSTOMER PERCEPTION OF PRIVATE LABELS BRANDS VS NATIONAL BRANDS IN
INDIAN RETAIL INDUSTRY
1. INTRODUCTION
1.1 INTRODUCTION TO INDIAN RETAIL INDUSTRY:
The Indian retail industry is the fifth largest in the world. Comprising of organized and unorganized
sectors, India retail industry is one of the fastest growing industries in India, especially over the last
few years. Though initially, the retail industry in India was mostly unorganized, however with the
change of tastes and preferences of the consumers, the industry is getting more popular these days
and getting organized as well. With growing market demand, the industry is expected to grow at a
pace of 25–30% annually. The India retail industry is expected to grow from Rs. 35,000 ... Show
Private brands help retailers to increase sales which indirectly add to the bottom line (profit).
However store brands are priced 20–30% less than the branded goods. Store brands can used as a
powerful tool i.e. The general feeling is that in times of recession, private labels increase their
market share, but tend to maintain that market share as economies recover. Thus store brands prove
to be a useful tool, depending upon how it is created. Tasty treat is private brand of future group.
1.2.2 EVOLUTION OF PRIVATE LABEL (STORE) BRANDS: The definition of private label
branding has evolved significantly over time. Some would argue the term "private label" is a
misnomer of great proportions. There is no question that the words "private label" acknowledges the
birth, history and existence of generic and store brands. Yet, the term does not adequately capture
the extent to which private label has progressed. Today 's retail marketers are managing their
proprietary brands with the same combination of care and innovation as manufacturers of national
brands. In recent years, retailers have been liberating themselves from the traditional definition of
private label marketing as being the poor relative of national brand consumer goods, and, in doing
so, opening up huge opportunities for private label branding. These opportunities require the
adoption of a different set of marketing and branding

Essay on H-E-B Own Brands
H–E–B OWN BRANDS For over a hundred years, the H. E. Butt Grocery Company stores have
provided people in Texas and Mexico with superior products and service. Headquartered in San
Antonio, Texas, H–E–B was the 11th largest grocery chain in the United States. Florence Butt
founded the company in 1905 with a $60 investment. A few generations later and four failures later,
Charles Butt became president of the company in 1971 and took the family name to a higher level.
Charles Butt was committed to maintaining H–E–B's entrepreneurial spirit without detracting from
the focus on the detail needed to succeed in the grocery business. The H–E–B private–label brand
contributes greatly to the grocery store's success. By staying true to its ... Show more content on
Helpwriting.net ...
In many cases, H–E–B Brand products will be innovations, not available in any other brand or store.
This tier of products undergoes extensive consumer research and sensory testing. Many H–E–B
Brand products are sub–branded in order to enhance their impact within the categories. Some
popular H–E–B Brand items are Cafe Olé Whole Bean Coffee, Creamy Creations Premium Ice
Cream, Vitamin E Enriched Milk and Classic Selections Frozen Pizza.Hill Country Fare Brand
offers products comparable to national brands in basic categories. The focus for this brand is to offer
customer significant savings from national brand alternatives. Hill Country Fare products include
frozen and canned vegetables, flour, sandwich bread and cake mixes. The Own Brand product
development teams work to support the overall vision of category managers in H–E–B's
procurement and merchandising arm. Close collaboration results in an assortment of Own Brand and
national brand products that together are greater than the sum of its parts. The driving goal of the
Own Brand department is to provide the category managers additional tools to grow overall sales.
This is accomplished most effectively when genuine value is added to products that enhance
customer choice and affordability. Much of H–E–B Own Brand's success is attributable to the
insight of very demanding and creative category managers. A key component to H–E–B's ability to
innovate is its in–house

Hanson Private Label
A brief evaluation of Hanson Private Label (HPL) will reveal signs of an excellent, growing, and
well run company. There are no danger signs within the financials of HPL. The following have seen
growth with every passing year: revenue, current assets, owner's equity, net working capital, and
sales (even groceries). The following categories have grown every year with the exception of 2005,
where a higher than usual COGS caused a dip in gross margin – 15% versus a historically high
teen's percentage: Gross Profit, EBITDA, EBIT, and Net Income. Utilization rates are high. During
this same period, long term debt trended downward with decreases every year. Sales across HPL
retail channels increased every year over year in the following ... Show more content on
Helpwriting.net ...
In our opinion, the assumptions regarding Capacity Utilization for the new plant will have the
largest impact on NPV and present the largest risk to the success of the project. The biggest driver of
this risk is the limited 3 year commitment of the customer. NPV at the 9.38% discount rate for a 3
year period results in ($39,150,990). If Capacity Utilization for the new plant drops below 72.5% for
an extended period of time beginning in Year 4 of the project, the 10 year NPV will likely be
negative. The most significant way to mitigate the risk associated with this project is to acquire a
longer contractual agreement from the existing client, or, sign additional new clients to similar
agreements that will span the length of the 10–year proposal. This will ensure sustainable sales and
revenue stream for the time period of the project. This project represents the largest expansion HPL
has conducted in more than a decade. The company's historical capital budgeting projects model
may not accurately portray the amount of risk, and consequently, the appropriate discount rate to
assign. HPL could hire an outside consulting firm that has experience with assessing appropriate
discount rates that are relative to the magnitude of the expansion project. Should Hansson decide to
decline the expansion proposal, there are three potential alternatives he might

The Relationship Between Manufactures And Retailers
Summary
Private labels have developed fast in the last ten years. It becomes product which is well designed
with better quality and lower price. It lead the relationship between retailers and manufactures more
complex and shift the balance power in retailers ' favor; It also changed consumers ' attitude about
quality of own brands and manufacture brands, then created different buying intentions. In the
future, it will attract more consumers and become more profitable.
1. Introduction
Retailers branded products mean production that stores put their own names or brands on. They may
also be known as different names, such as private label, house brands and own brands. But all of
them have one common feature – they are manufactured and brought to market in much the same
way as the familiar national brands. (PLMA, not dated) Thanks of the development of international
retailing environment, own brands become new opportunities for world retailer developing. Some of
them have a great performance in some countries and still have great marketing potential.
The relationship between manufactures and retailers has been changed due to the maturity of private
label during the past few years. This passage will depict the development of private label in the last
decade, and then evaluate its influence on the relationship between retailers and manufacturers. At
last, the effect of house brands upon current consumer buying behavior will be mentioned.
2. Development of

Strategic Management Essay
BUSA 4185: The Business Strategy Simulation
Case Questions
Download and print out the case on the bsg–line.com website (click on "BSG Player's Guide"
button). It is VERY important that you read and study this guide before you begin to make your
decisions on the game simulation program!! Spend some time on it and your company will be better
equipped to perform than others. Be sure to save it for future reference – you might need to refer
back to it as you are entering your company decisions.
(1) Where are your company's plants located? What is the capacity level at each plant?
North America – 2,000,000 pairs
Asia – 4,000,000 pairs
Both plants can be operated at overtime to boost annual capacity by 20%, giving the ... Show more
State each separately.
United States – $0
Europe – $4
Latin America – $6
(6) What is the five–year forecast for global annual growth in the athletic footwear industry? In
which regions of the world is growth expected to be highest?
The five–forecast for athletic footwear is 7–9% annual growth.
The Asia–Pacific and Latin American regions are where the growth is expected to be the highest.
(7) What are S/Q ratings? How are they calculated (in other words, what are the things that affect
S/Q ratings)? Note: You will find this information in several sections of the Player's Guide – not just
one section!
S/Q ratings are ratings given by the International Footwear Federation, a well–respected consumer

group. The ratings are based on style and quality are given or 0 to 10 stars.
(8) Discuss the different channels of distribution available to athletic footwear manufacturers.
Which channel is predicted to experience the fastest growth in unit sales?
There are three distribution channels available for athletic footwear manufacturers: – Wholesale
sales to independent footwear retailers – department stores, retail shoe and apparel stores, discount
chains, sporting goods stores, and pro shops at golf and tennis clubs. – Online sales to consumers at
the company's

Private Label
Private label products or services are typically those manufactured or provided by one company for
offer under another company'sbrand. Private label goods and services are available in a wide range
of industries from food to cosmetics to web hosting. They are often positioned as lower cost
alternatives to regional, national or international brands, although recently some private label brands
have been positioned as "premium" brands to compete with existing "name" brands.
Richelieu Foods, for example, is a private label company producing frozen pizza, salad dressing,
sauces, marinades, condiments and deli salads for other companies, including Hy–Vee, Aldi, Save–
A–Lot, Sam's Club,[1] Hannaford Brothers Co.,[2] BJ's Wholesale Club(Earth's ... Show more
If the private labeled products are really good they will have to return to John's Farm Market if they
want more of that particular product. Another benefit John's Farm Market receives is if someone
gives that private labeled product away as a gift. This introduces another potential customer to the
products carried at John's Farm Market. For this reason private labeling by small companies is a
sought–after marketing plan.
–––––––––––––––––––––––––––––––––––––––––––––––––
[edit]Advantages of Private label brands
Private label brands are those offered by retailers. There are various advantages for the retailers to
go for private label brands. The advantages include 1. Control over pricing of the product/service, 2.
Put forth own ideas on marketing plans, 3. Create personalized image which in turn leads to higher
customer loyalty, 4. Higher control on production, marketing, distribution and profits, 5. Give their
own inputs, additional materials, logos, tag lines, etc. 6. Customer's changing preference – drive
towards private label products.
These points provide an edge over the other brands. Private label brands are available in a broad
range of varieties from food to cosmetics. These brands help create a personalized and unique brand
for retailers. Retailers with pretty good private label brands will be able to create better sales
opportunities for themselves. They can build value and recognition from

Customer Perception of Private Label Brands at Big Bazaar
4.1 Statement of problem The study was conducted to identify the customer perception about the
private label brands at the Big bazaar. The study was limited to the private label brands in the food,
apparels and the electronics section. The research was mainly conducted to identify various factors
which influenced the buying behaviour of the private label brands. The study also intended to
identify the demand for certain products which the customers would prefer to buy if included in the
private label category. The main objective of the study was to identify various factors which
adversely affect the sale of private label brands and to suggest an idea to increase the sale of private
label brands.
4.4 Scope of study
The strategy for ... Show more content on Helpwriting.net ...
Out of the 100 customers who were surveyed, 52 % were aware that the store has their own brands.
The rest 48% unaware about this fact. This reveals the importance of promotion scheme to be
implemented in the private brand sector. This data reveals that the store lacks internal promotion
activities. More emphasis has to be provided on creating awareness and excitement among the
customers.
Relationship between the awareness about the private label brand and the sales men promotion of
clean mate
This graph reveals the relationship between the awareness about the private label brands and the
promotion of clean mate by the sales man. Only 48% of the customers purchase clean mate out of
which 28% are aware of private brands and 20% are unaware of the private brand. 32.14% of the
customers rated the sales men promotion as poor and 29.17% of the customers rated the
performance as good. This reveals that the sales men should be given training in promoting the
private brands. The influence of the occupation on customer buying pattern
This graph depicts the relationship between the occupation of customers and their spending pattern.
The maximum amout of purchase is done by the customers in the private sector Rs2000_Rs 3000
per month.35% of the customers purchased 2000–3000 Rs per month. Only 9% of the

Marketing Plan For A Marketing Strategy
Over the past two decades store brands have grown faster than the national brands. In recent years
many retailers and wholesalers have invested in the creation of their own store brands. Since the
economic decline many consumers have decided to buy store brand products over national brands,
the reason is that more of this consumers are more conscious over the price of an item than the
brand name. Brand name products once were known as the "generic" or "no–name" brand, but with
the recent growth the brand name products they are getting rid of the cheap image that they once
had. Today, many store brands offers a wide variety of products and the product selection still
expanding. Retailers such as Target have store brands that are rapidly growing and achieving name–
brand quality.
Target, a discount retailing that started in Minnesota has opened stores all over the United States and
Canada in the past fifty years. Target is continuously competing with its rival because it has a "cheap
chic" image that provides better style and fashion for its consumers. Target and Walmart are
longtime competitors, in the early 2000s Target was growing faster than Walmart, but with the rough
economy many customers turned to Walmart and dollar stores for the low prices. Target did not give
up and throughout the years it has dedicated its money and time to develop new changes like cost–
cutting, store remodeling, and inventory restructuring. Target saw great befits in recent growth in

All about Our Salon and Spa
When we started our company 11 years ago our intention was to have a full service Salon & Spa.
During that time back in 2003, there were a few things that was going on in our life. Our sisters
started there journey into parenthood and with that we had new additions to our family. Along with
the births of our nephews & nieces came eczema a skin aliment that was not familiar to our family.
Simultaneously, while we were setting up our business, we discovered that opening a Salon & Spa
was not going to be easy. We needed to raise capital and I came up with the idea to sell baskets with
lotion, soap and body spray. Me being the person that I am, I wanted those products to bear our
name. I did a extensive search on the internet and found several companies that did private labeling.
We ended up having a full line of bath & body products and at the time I was very happy with the
private label company that we were using. I had always had a interest in making handmade items,
the conversations I had with the private label owner peaked my interest.
I never thought that I would be interested in this sort of thing. I was interested in Information
Technology not bath & body products and least of all not making it!
Although, at this time the handmade bath & body industry was not new. There were only a small
number of people making products. At that time handmade product makers did not like to share their
list of suppliers, and it was by accident that I discovered the supplier that my

The Conservatorie, Llc And Customer Agreement
THE CONSERVATORIE, LLC and Customer may be referred to individually as the "Party", or
collectively, the "Parties". Customer shall include all subsidiaries, affiliates, partners, and third party
beneficiaries to the terms of this Agreement.
THE CONSERVATORIE, LLC and Customer mutually acknowledge the following:
1. THE CONSERVATORIE, LLC is in the business of
a. Manufacturing and selling natural and synthetic stock and custom cosmetic bases for private label
contract packaging (the "Products and Services");
b. Manufacturing and selling custom formulated cosmetic bases for private label contract packaging
(the "Products" and "Services"); for Customers wishing to resell those products under their private
label brand.
2. Customer wishes to purchase and sell cosmetic products provided by THE CONSERVATORIE,
LLC in combination with packaging and product specifications approved and authorized by
Customer.
In consideration of the mutual promises and conditions hereinafter contained, it is agreed between
the Parties as follows:
1) PRODUCTS AND SERVICES
a. Pursuant to the terms of the Agreement, Customer hereby agrees to purchase certain of the
Products and Services of THE CONSERVATORIE, LLC and/or hire THE CONSERVATORIE, LLC
to prepare private label products as follows:
i. Customer acknowledges that THE CONSERVATORIE, LLC shall formulate and may produce
products based upon the proprietary formulas owned and controlled solely by THE
CONSERVATORIE, LLC. Customer acknowledges that all

Essay Problem Analysis of Cott Corporation
Group Assignment #1:
Problem Analysis of Cott Corporation
Group Assignment #1 – Cott Corporation
Summary
Cott was found by a Montreal clothier, Harry Pencer in 1955. The company imported bottled and
canned soft drink into Quebec from the US. After Harry Pencer's death in 1983, his three sons,
Samuel, Gerry, and Bill, inherited Cott. Once Gerry Pencer became CEO of Cott in 1988, he
transformed Cott into the largest supplier of private label soft drinks in the world. Under his
leadership, Cott increased the competitiveness of private label soft drinks by lowering the
production costs, raising quality, and improving its packaging. After the death of Garry ... Show
There may be economic reasons for this drastic increase, or the expansion opportunities. Their joint
venture with Embotelladora de Puebla could have had some influence in these numbers. In 2004 the
percentage change from the previous year shows a slight decrease, and the cumulative change also
shows a slight decrease from the 2003 cumulate change. Both of these figure show that the company
should proceed with caution when attempting any actions that will require a large investment.
Region Wise Sales of Cott Corporation for the Year 2004
Area $ Mil. % of total
US 1,221.8 74
Canada 189.5 12
UK & Europe 186.9 11
International 48.1 3
TOTAL 1,646.3 100
The US dominates most of the Cott's sales for 2004. This could be a disadvantage for Cott since
they rely heavily on their sales from only one region. They should be aware of this vulnerability and
take steps to mitigate this disadvantage.
Qualitative analysis
Other than financial factors, Cott would also need to consider factors beyond number crunching.

They would need to consider customer attitudes towards the Cott brand, as well as brands that want
to buy the Cott product. They will need to keep up their quality standards to meet those that can
compete with Pepsi and Coke; otherwise, their product will not provide customers with the
comparable value. Consumer perception

Essay on H.E.B Case Analysis
H–E–B Own Brands
History and challenges
H.E.B, the 11th largest grocery chain in United States, started 30 years ago. When the company was
started, it was a predominantly private label company. Recognizing the customer drawing power of
national brands, H.E.B took crucial steps to build a strong national brand presence. HEB was known
for its superior quality products, its customer service and a broad assortment of merchandise.
Additionally the company's focus on delivering on its promise of everyday low prices, especially to
the low income households that it catered to, was amongst its most critical success factors. 1.
Competition :
In the 1990s, HEB faced a number of challenges, those in the face of increased competition ... Show
Recommendations: 1. Competition and Private Labels:
To understand the role of H–E–B's Own Brands, we need to understand the role of private labels to a
retail store. Retailers manufacture carry private brands since retail gross margins in the private labels
are relatively high. Retailers are able to realize cost advantages since they do not have additional
advertising and distribution costs associated with private labels. In addition to increasing profits,
store brands help to attract and retain customers. Retailers however need the critical procurement
revenue from national brands for ad space and displays on stores and hence need to maintain a
balance between their Own Brands and national brands.
Customers get important cues of the product from the product quality, packaging, pricing, placement
and promotions. A review of the pricing of select product categories (see figure 1) reveals that in all
product categories that had a competitive National brand, HEB was priced lower than the leading
National Brand. Customer psychology assumes that the brands charge for quality and that a highly
priced brand signals a high quality product. HEB strategy to price lower than leading National
Brands works against building a high quality reputation amongst its customers. To fix this
disconnect, the company should price its H–E–B brand very close to

Hansson Private Label | ACF – I | 1. How would you describe HPL and its position within the
private label personal care industry? HPL manufactures personal care products that are sold under
the band label by other companies. The company has stable whole sales growth rate and has become
successful by efficient manufacturing, good expense management and appropriate customer service.
In the recent years, the company has been facing a great amount of competition in the private label
industry. In conjunction with competition, the industry has been experiencing slow growth, with unit
volume sales increasing less that 1% over the past four years. Even with those factors, the company
has a solid foothold in the market; according to its ... Show more content on Helpwriting.net ...
Evaluate the NPV of the project under alternate terminal value assumptions. Using 9.44% WACC
and assuming 1.3% terminal growth rate, NPV of the project = $452,196 5. Would you recommend
that Tucker Hansson proceed with the investment? Tucker should invest in this project based on
Gates' projections with NPV above 450K and 84% IRR. If we assume a growth rate of 2% beyond
year 2011 and COGS 30% of the revenue, we still get NPV of $383,920.4. Based on these
calculations, we would recommend Tucker Hansson to invest in the project. 6. What additional
sensitivity analysis would you conduct on the project value? Our sensitivity analysis adjusted the
WACC upwards as well as the Terminal Growth Rate Upwards. Increasing the WACC demonstrates
the changing effects. Even at 11.2% WACC this project is still profitable and should be

Business Analysis : Private Labels Essay
Industry Overview Private labels are products marketed by retailers and other members of the
distribution chain. Private labels are often referred to as store brands when they actually adopt the
names of the store itself in some way and should not be confused with generics. These type of
brands typically cost less to make and sell in comparison to national or manufacturer brands. "Thus,
the appeal to consumers of buying private labels and store brands often is the cost savings involved;
the appeal to retailers of selling private labels and store brands is that their gross margin is often 25
percent to 30 percent – nearly twice that if national brands". (Keller, 2013, pg.182) This provides a
distinct competitive advantage for private labels. Traditionally, private labels greatest appeal has
been its ability to provide items at lower costs. There seems to be a strong correlation between the
sales of private labels and personal disposable income. Private labels have experienced a large
amount of success when Americans often less disposable income. This is clearly evident in certain
times such as recessions. The recession of the 1970s provided "the successful introduction of low–
cost, basic–quality, and minimally packaged generic products appealed to bargain–seeking
consumers". (Keller, 2013, pg.182) Furthermore, private labels experienced stronger interest due to
the recession in 2008. Throughout the world and the U.S. experienced significant growth. In the
United States,

Advantages And Disadvantages Of Private Label Brands
1. INTRODUCTION
An Indian retail industry is one of the fast emerging sector across the world. Retail industry in India
is anticipated to grow up to US$ 950 billion by 2018, with the compound annual growth rate
(CAGR) of 8.9 per cent from year 2000 to 2018. (IBEF, 2015) The online retail market is
anticipated to grow from US$ 3.1 billion to US$ 22 billion (from approximately 10 per cent to more
than 15 per cent of the organized retail market) during FY2013 to FY2018.(IBEF, 2015). There has
been a considerable growth in Private Label brands in last few years worldwide. Private Label
Brands (PLBs) are growing faster than National or Manufacturer's brands. They are becoming more
popular nowadays. Private Labels have gained an increased market share and are growing at a rapid
rate. Private labels brands are completely owned products by the retailer they are manufactured,
operated and sold by the retailers (generally known as self–label brands, store brands of dealers or
retailer's brands. (Kumar and Steenkamp, 2007).
A Private Label is defined as 'the product owned and sold by the retailers under their own stores or
outlets'. According to the Private Label –Manufacturer's Association (PLMA), "Private Label
Products contains all merchandise sold under the name of retailer's brand. That brand can be ...
Many retailers are giving more and more offerings in their different product categories, Bigbazaar,
Easyday, Spencers etc are among them. For example private label share in Spencers is 60% of its
650 product categories, and the sales of private labels are growing almost at the rate of 40%
annually. In Lifestyle International private labels contribution is approximately 25% of its sales etc.
(Reyes,

Swisher Mower
Situation Audit
Swisher Mower is a lawn and garden company that manufacturers lawn mowers in its plant in
Warrensburg, Missouri. The company's flagship product is the Ride King. In 1996, Swisher was
approached by a national merchandise retailer offering to distribute Swisher's standard mower under
a private label. The retailer offered to distribute the product line, but included several stipulations
that would change the Swisher's distribution methods of its product. Sales within the industry are
predominantly determined by changes within the economy. If the economy weakens, overall sales
within the industry decrease. This cyclical effect can hinder or expand sales for a company, causing
many companies to adjust their business strategies. ... Show more content on Helpwriting.net ...
Wisher primarily distributes its mowers in farm supply stores and hardware stores located outside
metropolitan areas. 75% of the company's sales come from rural areas, while 30% of sales
regenerated from wholesalers and 20% from dealer sales. Much of the company's brand awareness
comes from co–op advertising through all sources of media. Swisher's target markets are the
Midwest and Southeast, where the Ride King and their private label Big Mow are primarily
distributed. The company focuses sales on consumers with over an acre of land, as well as farmers
with several hundred acres. The Ride King has a distinct advantage over its competitors, since it is
the only mower that has one front wheel that can turn the mower 360 degrees without shifting. As
the economy improves, Swisher can take advantage of increasing sales by selling more of its
mowers in large retailers. Its retail price would make it the cheapest product on the market. As other
brands have distributed their mowers under private labels to the growing mass merchandisers,
Swisher's sales could be quickly depleted. In order for Swisher to fully compete, it must be able to
gain market share on other private label brands. Many of its competitors have an advantage, because
they use front engine mowers, while the Ride King does not. With other manufacturers selling their
mowers in the same locations as Swisher, Swisher must create more brand awareness within urban
areas by

The Appraisal Of Whole Foods
Competitive Asset Analysis The appraisal of Whole Foods Markets competitive resources and
capabilities yields a clear explanation as to why their currently known as the industry leader of
organic foods sales. Those assets discussed separately below will help guide future strategic
recommendations. Resource – Tangible Assets: Financial: WFM has amassed nearly $900 million in
cash & cash equilivents. With liquid assets of such magnitude, WFM is in a unique position to
enhance it's growth. Physical – Food Processing/Distribution: WFM has built their brand on
providing quality foods; driving this quailty is made possible by a variety of different physical
product producing and distributing locations. Those include: four seafood processing and
distribution facilities, a specialty coffee and tea procurement and roasting opreation, 11 regional
perishable foods distribution centers, three regional commisary kitchens, and five regional bakeries.
Physical – Store Locations: WFM has strategically aligned their store front locations in idyllic
locations, prime for capturing the target market. Substantial analysis is done before committing to
any one location and surrounding populations must prove to be educated on the benefits of organic
products before investments are made. Organizational Commitment: The Local Producer Loan
Program enables WFM to support local producers by supplying them with low–interest loans. This
program not only builds upon the core community values,

Harry Rosen

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