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FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE)
SOCIAL PSYCHOLOGY (PSY30203)
ASSIGNMENT 1
-FIRST INDIVIDUAL JOURNAL-
NAME: TAN SHEAU HUI
STUDENT ID: 0319235
EMAIL: tshui96@hotmail.com
LECTURER: MS. NORUL HIDAYAH
SUBMISSION DATE: 30TH OCTOBER 2014
The drawing shows some visible social behavior that I have observed and
captured near a beverage stall.
The first concept of social behavior found in the scene is schema. Schema
describes a pattern of thought or behavior that organizes social information effectively.
Based on the drawing, the customers were following an organized system by first
queueing, second looking at the menu and then start ordering their preferred drinks.
Payment would then be made after the drinks were served.
The concept of self-fulfilling prophecies can also be seen. Self-fulfilling
prophecies describes predictions that in a sense, make themselves come true. Some
people were wearing shorts that they believed could allow them to feel much cooler by
trapping minimal heat around their body in spite of the fact that they would probably get
even warmer revealing their naked skin under the scorching sun.
The social concept of availability heuristic is shown by a pass by man looking at
the beverage stall. Availability heuristic describes judgments that rely on immediate
examples or specific information that come to mind. Through my observation, he was
interested to the menu when he found a large crowd gathering in front of the beverage
shop waiting for their orders.
In conclusion, we should always be aware of the social psychological concepts
and theories in our daily life behavior to understand ourselves better and to allow us to
interact well with the others.

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Journal 1

  • 1. FOUNDATION IN NATURAL AND BUILT ENVIRONMENT (FNBE) SOCIAL PSYCHOLOGY (PSY30203) ASSIGNMENT 1 -FIRST INDIVIDUAL JOURNAL- NAME: TAN SHEAU HUI STUDENT ID: 0319235 EMAIL: tshui96@hotmail.com LECTURER: MS. NORUL HIDAYAH SUBMISSION DATE: 30TH OCTOBER 2014
  • 2. The drawing shows some visible social behavior that I have observed and captured near a beverage stall. The first concept of social behavior found in the scene is schema. Schema describes a pattern of thought or behavior that organizes social information effectively. Based on the drawing, the customers were following an organized system by first queueing, second looking at the menu and then start ordering their preferred drinks. Payment would then be made after the drinks were served. The concept of self-fulfilling prophecies can also be seen. Self-fulfilling prophecies describes predictions that in a sense, make themselves come true. Some people were wearing shorts that they believed could allow them to feel much cooler by trapping minimal heat around their body in spite of the fact that they would probably get even warmer revealing their naked skin under the scorching sun. The social concept of availability heuristic is shown by a pass by man looking at the beverage stall. Availability heuristic describes judgments that rely on immediate examples or specific information that come to mind. Through my observation, he was interested to the menu when he found a large crowd gathering in front of the beverage shop waiting for their orders. In conclusion, we should always be aware of the social psychological concepts and theories in our daily life behavior to understand ourselves better and to allow us to interact well with the others.