2. At a Glance
Personal
Born in May, 1975 in São Paulo, Brazil
Bicultural & bilingual background
Married, two children
Native speaker of German and Portuguese, and
fluent in English and Spanish
International mindset, team oriented and strong organizational ability
Self-motivator with strong commercial drive
Strong personality, able to initiate and realize changes
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3. At a Glance
Professional
Extensive international marketing experience in multinational companies
in Brazil, Germany and Spain
Leadership and supervisory experience
Experienced in the creation, development and implementation
of outbound & inbound marketing: SEO, SEM, SMM; CI and branding; POS,
promotion campaigns, events and launches
“ Marketing
Skilled number cruncher and analytical thinker with Specialist with
high capacity in managing budgets wide-ranging
Generalist business
Professional apprenticeship in Industrial Business Administration,
overview “
graduated in business management and licensed marketing consultant degree.
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4. Professional Milestones
BRASIL GERMANY SPAIN GERMANY
Trainee & Marketing Assistant Mkt Mgmt Assistant Project Mgr Interactive Online Media
Marketing Assistant The Wall Street Marcom Specialist Assertio Mkt Executive Manager
Henkel S.A. & Henkel KGaA Journal Europe Kyocera Mita Europe SEAT, S.A. Gaerner GmbH
Mkt Mgr
AGS Textil
1995 1996 1997 2000 2002 2003 2004 2008 2009 2010 2011 2012
Vocational Training/ National Graduated Marketing Specialized Online
Apprenticeship Business Manager Consultant Marketing
Industrial BA Licensed degree Courses
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5. Professional Marketing Experience
Online Media Manager Gaerner GmbH, TAKKT Group
Mar 2011-current Duisburg, Germany
Responsible for planning, managing and controlling all digital marketing activities and
webshop optimizations the Gaerner group (Germany, Austria, Switzerland, France,
Netherlands, UK, Italy, Spain, Belgium).
SEM and SMM: development and monitoring of national and international SEA campaigns,
SEO and Social Media activities.
Newsletter: In charge of planning, creation and controlling for all affiliated countries and
versions, as well as process optimization approaches in this field.
Web analytics, KPI monitoring and reporting, as well as ongoing market and competitors’
analysis.
Actively involved in groups’ change management from multi- to cross-channel thinking, and
on- and offline connectivity.
Coordination and management of digital agencies and internal service providers.
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6. Professional Marketing Experience
Interactive Marketing Executive SEAT S.A., VW Group
Jul 2010-Dec 2010 Martorell, Spain
In charge of international digital campaign delivery and web content actualization, following
360º consistency with ATL and BTL, and SEO guidelines.
Responsible for creation, implementation and monitoring of international digital global
master templates for campaign activation and web content update within digital environment.
Responsible for close internal coordination between CRM, brand, sponsorship, product
management and press, ensuring in-time delivery of consistent master templates to SEAT
global importers network.
Closely involved in the development of centralization processes within SEAT central marketing
department.
Coordination and management of digital agencies and other service providers.
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7. Professional Marketing Experience
Marketing Manager AGS Textil Solution
Sep 2009-Dec 2009 Barcelona, Spain
Responsible for strategic and operational marketing development
Introduction of internal tools and processes in order to organize, develop and manage all
marketing activities on international level
Planned, optimized and implemented various online campaigns, CRM and press activities
Aligned and developed a congruent and credible corporate communication policy
Development and implementation of concise CI and CD guidelines, brand positioning,
collaterals and localization processes
Preparation of executive documentation: strategic and operative marketing plans and reports
Leadership of marketing team, and key contact for agencies and other service providers
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8. Professional Marketing Experience
Project Manager Marketing Assertio SCCL
May 2009-Sep 2009 Barcelona, Spain
Marketing consulting: competitive market analysis and company´s SWOT Analysis
Development and implementation of a marketing strategy based on analytical results
Creation and launch of corporate identity and corporate design manual
Preparation and launch of CI compliant corporate forms and templates
(Word, Power Point, InDesign, Illustrator und HTML)
Conception of Success Stories and White Papers, and creation of the company profile
Website analysis, relaunch planning and copywriting, focusing on persuability, usability and
targeted SEO aspects
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9. Professional Marketing Experience
Specialist Marketing Communications Kyocera Mita Europe B.V.
Jan 2003-Jul 2008 Meerbusch, Germany
Responsible for the management of marketing attributes within Product Information
Database and European Content Management System
Support of EMEA-wide launch & localization processes
Lead the creation and development of e-tools, such as product configurator
Responsible for the creation and distribution of CI-compliant continous media
Event organisation and liaison for international clients at international CeBIT trade fair.
Contact for EMEA-wide trademark application and registration issues
Responsible for controlling and planning the EMEA marketing budget annually
Kyocera European Focus Group division advocate responsible for facilitating and enhancing
internal communications
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10. Professional Marketing Experience
Trainee Executive Research Ray & Berndtson Ltda
Sep2002-Oct 2002 São Paulo, Brazil
Involved in comprehensive executive research process
Research analysis and market data compilation for company consultancy
Recruitment: search and contact to appropriate candidates
Accomplishment of interviews and preparation of follow-up reports
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11. Professional Marketing Experience
Marketing Assistant The Wall Street Journal Europe
Oct 2000-Jul 2002 Düsseldorf, Germany
Responsible for the development and implementation of promotion and sample activities in
the German market
Market research: retail market evaluation, form creation and development
Creation and implementation of marketing activities and media schedules including
measurement (response, ROI)
Responsible for invoice verification and budget control
Development and coordination of below and above-the-line promotion & sampling activities
Direct Marketing: creation of direct response advertising materials, including analysis of direct
response campaigns
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12. Professional Marketing Experience
Administrative Coordinator Johnson Controls GmbH
Jun 2000-Oct 2000 Burscheid, Germany
Project member for Training and Performance Impovement process and workflow
optimisation within the company
Preparation, launch and maintenance of databases, pivot tables, forms & templates for
process control and optimization
Systematization of Data Tracking
Launch and delivery of training certificates
Evaluation of training forms and presentation of the results
General administrative support
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13. Professional Marketing Experience
Trainee Product Management Henkel KGaA
Oct 1997-Sep 1998 Düssledorf, Germany
Responsible for the project planning, monitoring and fulfilment of a larger product range
relaunch
Market research, launch of the according marketing/project plan
Product and packaging conception, and development and implementation of the
communication program
Market research and compilation of Nielsen Data
Involved in the integration of newly acquired brands
Organization and control of event marketing, promotional and sampling activities at POS
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14. Professional Marketing Experience
Marketing Assistant Henkel S.A.
Feb 1995-Aug 1997 São Paulo, Brazil
Organization and control of event marketing, promotional and sampling activities
Involved in brand integration of new acquired product range
Responsible for monitoring all merchandising activities for the Brazilian market, including
coaching the merchandising team
Compilation of sales information and creation of monthly reports
Price and market data analysis, presentation of the results to the management
As Trainee Industrial Business Administration: apprenticeship through all relevant company
departments including internship abroad (Henkel HASA in Buenos Aires, Argentina )
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15. Specialized Marketing Education
Online Marketing Certificates Seeway Formación
Apr 2009-Feb 2010 Barcelona, Germany
Specialized trainings in:
Digital Marketing Strategies & Tools for Web 2.0
Social Media Marketing
SEO – Search Engine Optimization
Email Marketing
Google Adwords
Google Analytics
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16. Specialized Marketing Education
Licensed Degree as Marketing Consultant SGD Academy
March 2003-Aug 2004 Darmstad, Germany
Key aspects:
Marketing: Market-oriented thinking and dealing, market research, marketing management,
product and customer service, communication, distribution, pricing, trade marketing,
strategic marketing, marketing controlling
Management: time and self-management, presentation and visual rhetoric, decision
heuristics and techniques, and stress management
Final Examinations:
Case studies about
Market-oriented thinking and dealing, market research, marketing management, marketing-
mix, trade marketing, management methods, work methods and decision guidances
Result final examinations:
A+
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17. Academic Education
State Certified Business Manager DAA BA Academy
Oct 1997-Mar 2000 Düsseldorf, Germany
Emphasis / Specialization:
Distributive Trades and Marketing
Project / Final thesis:
Motivation as a profit factor? A critical examination of incentive systems
Result final examinations:
A+
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18. Vocational Training / Apprenticeship
Industrial Business Administrator IFPA Academy & Henkel S.A.
Jan 1995-Feb 1997 São Paulo, Brazil
Key aspects:
Professional apprenticeship through German-Brazilian Chamber of Industry and Commerce
Trainee program at Henkel S.A. - training through all company departments
Internship abroad: Henkel HASA in Buenos Aires, Argentina
Result final examinations:
A+
Rewarded with a scholarship from DIHK for a study program in Germany.
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19. Language Skills & Intercultural Experience
Languages
German: Native
Portuguese: Native
English: Fluent (Business Level)
Spanish: Fluent (Business Level)
Intercultural Experience
Grew up with Brazilian & German cultures
Worked in Brazil, Germany and Spain
Worked for American, Japanese, German and Spanish companies
Gained experience with EMEA markets and cultures
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20. Data Processing & Computer Skills
Operating systems
Windows Vista, XP, NT and former versions
Mac OS X , Unix
Software applications
Excellent user knowledge's of several SW applications
Microsoft Office package (Word, Excel, PowerPoint)
Email applications (Outlook, Lotus Notes, Entourage, Mail)
MS-Access, Specialised Training @ Brasoftware Centro de Treinamento (June 1997)
Microsoft CRM 3.0, Specialised Training @ Plan IT GmbH (Sep 2006)
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21. Data Processing & Computer Skills
Image & Video Editing
Very good user knowledge's of image editing software
Adobe Creative Suite (Photoshop, InDesign , Illustrator)
Magix Video Deluxe, iMovie – Apple app
Web publishing , Social Media & Tracking
Very good user knowledge's in web publishing and social media applications
HTML, Specialised Training @ Volkshochschule Düsseldorf (Oct 2005)
Microsoft Expression, MS Front Page, Adobe Dreamweaver
Content Management Systems and FTP-Server
Facebook, Linkedin, Xing, Twitter, YouTube, Technorati, Digg, Delicious, StumbleUpon,…
Online mkt tools: Email-Mkt (e.g.ELAINE), Webtracking (Omniture SiteCatalyst, Google
Analytics), SEA (metalyser, Goggle Adwords), SEO (open source, Sistrix)
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22. Objectives & Goals
Objectives
Develop my marketing career within an international
environment
Grow personally and professionally
Balance private and professional life, and offer
best education to my children
Goals
Meet new challenges within international oriented
corporation
Find an employer that values commitment, supports
team-orientation, and offers further development
Apply and enhance my marketing &process know-how
Take over responsibility and develop leadership skills
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23. Personal Profile
Strengths Descriptive Words
Strong organizational ability Assertive
Determination Strong-willed
Proactivity Mobile
Willingness to learn Alert
Strong communication ability Inquisitive
Team spirit Positive
Problem solving Influential
Pragmatism Restless
Confident
Enthusiastic
Asks “why” and “when”
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24. Further Information - Q & A
Visit my website http://home.arcor.de/nienstedt
Send me an email tania.laux@gmx.net
Contact me via Social Networks
Follow me on Twitter @TLN1975
Many Thanks
For Your Consideration
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