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Professional Profile Tania Laux Nienstedt

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Professional profile of Marketing Specialist Tania Laux Nienstedt

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Professional Profile Tania Laux Nienstedt

  1. 1. Tania Laux NienstedtINTERNATION AL MARKETI NG PROFESSIONAL PROFILE http://home.arcor.de/nienstedt
  2. 2. At a GlancePersonal Born in May, 1975 in São Paulo, Brazil Bicultural & bilingual background Married, two children Native speaker of German and Portuguese, and fluent in English and Spanish International mindset, team oriented and strong organizational ability Self-motivator with strong commercial drive Strong personality, able to initiate and realize changes Confidential Information – Not To Be Disclosed To Outside Parties
  3. 3. At a GlanceProfessional Extensive international marketing experience in multinational companies in Brazil, Germany and Spain Leadership and supervisory experience Experienced in the creation, development and implementation of outbound & inbound marketing: SEO, SEM, SMM; CI and branding; POS, promotion campaigns, events and launches “ Marketing Skilled number cruncher and analytical thinker with Specialist with high capacity in managing budgets wide-ranging Generalist business Professional apprenticeship in Industrial Business Administration, overview “ graduated in business management and licensed marketing consultant degree. Confidential Information – Not To Be Disclosed To Outside Parties
  4. 4. Professional MilestonesBRASIL GERMANY SPAIN GERMANYTrainee & Marketing Assistant Mkt Mgmt Assistant Project Mgr Interactive Online MediaMarketing Assistant The Wall Street Marcom Specialist Assertio Mkt Executive ManagerHenkel S.A. & Henkel KGaA Journal Europe Kyocera Mita Europe SEAT, S.A. Gaerner GmbH Mkt Mgr AGS Textil 1995 1996 1997 2000 2002 2003 2004 2008 2009 2010 2011 2012Vocational Training/ National Graduated Marketing Specialized OnlineApprenticeship Business Manager Consultant MarketingIndustrial BA Licensed degree Courses Confidential Information – Not To Be Disclosed To Outside Parties
  5. 5. Professional Marketing ExperienceOnline Media Manager Gaerner GmbH, TAKKT GroupMar 2011-current Duisburg, Germany  Responsible for planning, managing and controlling all digital marketing activities and webshop optimizations the Gaerner group (Germany, Austria, Switzerland, France, Netherlands, UK, Italy, Spain, Belgium).  SEM and SMM: development and monitoring of national and international SEA campaigns, SEO and Social Media activities.  Newsletter: In charge of planning, creation and controlling for all affiliated countries and versions, as well as process optimization approaches in this field.  Web analytics, KPI monitoring and reporting, as well as ongoing market and competitors’ analysis.  Actively involved in groups’ change management from multi- to cross-channel thinking, and on- and offline connectivity.  Coordination and management of digital agencies and internal service providers. Confidential Information – Not To Be Disclosed To Outside Parties
  6. 6. Professional Marketing ExperienceInteractive Marketing Executive SEAT S.A., VW GroupJul 2010-Dec 2010 Martorell, Spain  In charge of international digital campaign delivery and web content actualization, following 360º consistency with ATL and BTL, and SEO guidelines.  Responsible for creation, implementation and monitoring of international digital global master templates for campaign activation and web content update within digital environment.  Responsible for close internal coordination between CRM, brand, sponsorship, product management and press, ensuring in-time delivery of consistent master templates to SEAT global importers network.  Closely involved in the development of centralization processes within SEAT central marketing department.  Coordination and management of digital agencies and other service providers. Confidential Information – Not To Be Disclosed To Outside Parties
  7. 7. Professional Marketing ExperienceMarketing Manager AGS Textil SolutionSep 2009-Dec 2009 Barcelona, Spain  Responsible for strategic and operational marketing development  Introduction of internal tools and processes in order to organize, develop and manage all marketing activities on international level  Planned, optimized and implemented various online campaigns, CRM and press activities  Aligned and developed a congruent and credible corporate communication policy  Development and implementation of concise CI and CD guidelines, brand positioning, collaterals and localization processes  Preparation of executive documentation: strategic and operative marketing plans and reports  Leadership of marketing team, and key contact for agencies and other service providers Confidential Information – Not To Be Disclosed To Outside Parties
  8. 8. Professional Marketing ExperienceProject Manager Marketing Assertio SCCLMay 2009-Sep 2009 Barcelona, Spain  Marketing consulting: competitive market analysis and company´s SWOT Analysis  Development and implementation of a marketing strategy based on analytical results  Creation and launch of corporate identity and corporate design manual  Preparation and launch of CI compliant corporate forms and templates (Word, Power Point, InDesign, Illustrator und HTML)  Conception of Success Stories and White Papers, and creation of the company profile  Website analysis, relaunch planning and copywriting, focusing on persuability, usability and targeted SEO aspects Confidential Information – Not To Be Disclosed To Outside Parties
  9. 9. Professional Marketing ExperienceSpecialist Marketing Communications Kyocera Mita Europe B.V.Jan 2003-Jul 2008 Meerbusch, Germany  Responsible for the management of marketing attributes within Product Information Database and European Content Management System  Support of EMEA-wide launch & localization processes  Lead the creation and development of e-tools, such as product configurator  Responsible for the creation and distribution of CI-compliant continous media  Event organisation and liaison for international clients at international CeBIT trade fair.  Contact for EMEA-wide trademark application and registration issues  Responsible for controlling and planning the EMEA marketing budget annually  Kyocera European Focus Group division advocate responsible for facilitating and enhancing internal communications Confidential Information – Not To Be Disclosed To Outside Parties
  10. 10. Professional Marketing ExperienceTrainee Executive Research Ray & Berndtson LtdaSep2002-Oct 2002 São Paulo, Brazil  Involved in comprehensive executive research process  Research analysis and market data compilation for company consultancy  Recruitment: search and contact to appropriate candidates  Accomplishment of interviews and preparation of follow-up reports Confidential Information – Not To Be Disclosed To Outside Parties
  11. 11. Professional Marketing ExperienceMarketing Assistant The Wall Street Journal EuropeOct 2000-Jul 2002 Düsseldorf, Germany  Responsible for the development and implementation of promotion and sample activities in the German market  Market research: retail market evaluation, form creation and development  Creation and implementation of marketing activities and media schedules including measurement (response, ROI)  Responsible for invoice verification and budget control  Development and coordination of below and above-the-line promotion & sampling activities  Direct Marketing: creation of direct response advertising materials, including analysis of direct response campaigns Confidential Information – Not To Be Disclosed To Outside Parties
  12. 12. Professional Marketing ExperienceAdministrative Coordinator Johnson Controls GmbHJun 2000-Oct 2000 Burscheid, Germany  Project member for Training and Performance Impovement process and workflow optimisation within the company  Preparation, launch and maintenance of databases, pivot tables, forms & templates for process control and optimization  Systematization of Data Tracking  Launch and delivery of training certificates  Evaluation of training forms and presentation of the results  General administrative support Confidential Information – Not To Be Disclosed To Outside Parties
  13. 13. Professional Marketing ExperienceTrainee Product Management Henkel KGaAOct 1997-Sep 1998 Düssledorf, Germany  Responsible for the project planning, monitoring and fulfilment of a larger product range relaunch  Market research, launch of the according marketing/project plan  Product and packaging conception, and development and implementation of the communication program  Market research and compilation of Nielsen Data  Involved in the integration of newly acquired brands  Organization and control of event marketing, promotional and sampling activities at POS Confidential Information – Not To Be Disclosed To Outside Parties
  14. 14. Professional Marketing ExperienceMarketing Assistant Henkel S.A.Feb 1995-Aug 1997 São Paulo, Brazil  Organization and control of event marketing, promotional and sampling activities  Involved in brand integration of new acquired product range  Responsible for monitoring all merchandising activities for the Brazilian market, including coaching the merchandising team  Compilation of sales information and creation of monthly reports  Price and market data analysis, presentation of the results to the management  As Trainee Industrial Business Administration: apprenticeship through all relevant company departments including internship abroad (Henkel HASA in Buenos Aires, Argentina ) Confidential Information – Not To Be Disclosed To Outside Parties
  15. 15. Specialized Marketing EducationOnline Marketing Certificates Seeway FormaciónApr 2009-Feb 2010 Barcelona, Germany Specialized trainings in:  Digital Marketing Strategies & Tools for Web 2.0  Social Media Marketing  SEO – Search Engine Optimization  Email Marketing  Google Adwords  Google Analytics Confidential Information – Not To Be Disclosed To Outside Parties
  16. 16. Specialized Marketing EducationLicensed Degree as Marketing Consultant SGD AcademyMarch 2003-Aug 2004 Darmstad, Germany Key aspects:  Marketing: Market-oriented thinking and dealing, market research, marketing management, product and customer service, communication, distribution, pricing, trade marketing, strategic marketing, marketing controlling  Management: time and self-management, presentation and visual rhetoric, decision heuristics and techniques, and stress management Final Examinations:  Case studies about Market-oriented thinking and dealing, market research, marketing management, marketing- mix, trade marketing, management methods, work methods and decision guidances Result final examinations:  A+ Confidential Information – Not To Be Disclosed To Outside Parties
  17. 17. Academic EducationState Certified Business Manager DAA BA AcademyOct 1997-Mar 2000 Düsseldorf, Germany Emphasis / Specialization:  Distributive Trades and Marketing Project / Final thesis:  Motivation as a profit factor? A critical examination of incentive systems Result final examinations:  A+ Confidential Information – Not To Be Disclosed To Outside Parties
  18. 18. Vocational Training / ApprenticeshipIndustrial Business Administrator IFPA Academy & Henkel S.A.Jan 1995-Feb 1997 São Paulo, Brazil Key aspects:  Professional apprenticeship through German-Brazilian Chamber of Industry and Commerce  Trainee program at Henkel S.A. - training through all company departments  Internship abroad: Henkel HASA in Buenos Aires, Argentina Result final examinations:  A+  Rewarded with a scholarship from DIHK for a study program in Germany. Confidential Information – Not To Be Disclosed To Outside Parties
  19. 19. Language Skills & Intercultural ExperienceLanguages  German: Native  Portuguese: Native  English: Fluent (Business Level)  Spanish: Fluent (Business Level)Intercultural Experience  Grew up with Brazilian & German cultures  Worked in Brazil, Germany and Spain  Worked for American, Japanese, German and Spanish companies  Gained experience with EMEA markets and cultures Confidential Information – Not To Be Disclosed To Outside Parties
  20. 20. Data Processing & Computer SkillsOperating systems  Windows Vista, XP, NT and former versions  Mac OS X , UnixSoftware applications  Excellent user knowledges of several SW applications  Microsoft Office package (Word, Excel, PowerPoint)  Email applications (Outlook, Lotus Notes, Entourage, Mail)  MS-Access, Specialised Training @ Brasoftware Centro de Treinamento (June 1997)  Microsoft CRM 3.0, Specialised Training @ Plan IT GmbH (Sep 2006) Confidential Information – Not To Be Disclosed To Outside Parties
  21. 21. Data Processing & Computer SkillsImage & Video Editing  Very good user knowledges of image editing software  Adobe Creative Suite (Photoshop, InDesign , Illustrator)  Magix Video Deluxe, iMovie – Apple appWeb publishing , Social Media & Tracking  Very good user knowledges in web publishing and social media applications  HTML, Specialised Training @ Volkshochschule Düsseldorf (Oct 2005)  Microsoft Expression, MS Front Page, Adobe Dreamweaver  Content Management Systems and FTP-Server  Facebook, Linkedin, Xing, Twitter, YouTube, Technorati, Digg, Delicious, StumbleUpon,…  Online mkt tools: Email-Mkt (e.g.ELAINE), Webtracking (Omniture SiteCatalyst, Google Analytics), SEA (metalyser, Goggle Adwords), SEO (open source, Sistrix) Confidential Information – Not To Be Disclosed To Outside Parties
  22. 22. Objectives & GoalsObjectives  Develop my marketing career within an international environment  Grow personally and professionally  Balance private and professional life, and offer best education to my childrenGoals  Meet new challenges within international oriented corporation  Find an employer that values commitment, supports team-orientation, and offers further development  Apply and enhance my marketing &process know-how  Take over responsibility and develop leadership skills Confidential Information – Not To Be Disclosed To Outside Parties
  23. 23. Personal ProfileStrengths Descriptive Words  Strong organizational ability  Assertive  Determination  Strong-willed  Proactivity  Mobile  Willingness to learn  Alert  Strong communication ability  Inquisitive  Team spirit  Positive  Problem solving  Influential  Pragmatism  Restless  Confident  Enthusiastic  Asks “why” and “when” Confidential Information – Not To Be Disclosed To Outside Parties
  24. 24. Further Information - Q & AVisit my website http://home.arcor.de/nienstedtSend me an email tania.laux@gmx.netContact me via Social NetworksFollow me on Twitter @TLN1975 Many Thanks For Your Consideration Confidential Information – Not To Be Disclosed To Outside Parties

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