4 part marketing plan for a fictional company: I have chosen a mobile taco food truck. Each unit must be 3 pages excluding reference and title page. So in essence this will be a 12-20 page assignment. The assignments must be per the breakdown below. Please submit separate documents for each section Please see the breakdown of the assignment Marketing Plan Unit II: Company Overview and Market Research  Overview of Company  Market Research Strategies  Analyzing Macro-environment-PEST Analysis In this section of the Marketing Plan, you will introduction the fictional company you have selected/created, allowing the reader to understand the company, product/service, and any other pertinent details. Marketing plans are compiled by companies that have incorporated a solid marketing research strategy in order to better understand the industry, competition, and customer. Explain the research strategies that will be used by your company. Finally, analyze the macro environment using a PEST analysis. This will lead to a better understanding of how changes in the political/legal, economic, socio-cultural, and technological environment will affect your company. Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old. Unit IV: Situation Analysis  Segmentation & Target Market Analysis  Competitive Analysis  SWOT Analysis This section will begin with an application of segmentation of the market of your fictional company. Think about behavioral, psychographic, demographic, and geographic criteria that might help you in segmenting the market. Once you have completed the segmentation, identify the target market that your company will focus on including your rationale. It’s important for the marketing manager to understand the competitive environment within the industry in which they operate. Compile a detailed competitive analysis looking at the top three or four competitors and differentiating each against your company. Finally, assemble and thoroughly explain a SWOT Analysis with a minimum of three elements under each area. Your APA formatted assignment should be a minimum of three (3) pages in length (not including the title and references pages). Be sure to use the subheadings as given above. Because this assignment is a comprehensive plan, additional research and support should be included. You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old. Unit VI: Marketing Strategy  Product Strategies  Place Strategies  Pricing Strategies  Promotional Strategies This section of the Marketing Plan will assess the marketing strategies or the controllables to include the en ...

1. 4 part marketing plan for a fictional company: I have chosen a
mobile taco food truck. Each unit must be 3 pages excluding
reference and title page. So in essence this will be a 12-20 page
assignment. The assignments must be per the breakdown
below. Please submit separate documents for each section
Please see the breakdown of the assignment
Marketing Plan
Unit II: Company Overview and Market Research
-environment-PEST Analysis
In this section of the Marketing Plan, you will introduction the
fictional company you have selected/created, allowing the
reader to understand the company, product/service, and any
other pertinent details. Marketing plans are compiled by
companies that have incorporated a solid marketing research
strategy in order to better understand the industry, competition,
and customer. Explain the research strategies that will be used
by your company. Finally, analyze the macro environment using
a PEST analysis. This will lead to a better understanding of how
changes in the political/legal, economic, socio-cultural, and
technological environment will affect your company.
Your APA formatted assignment should be a minimum of three
(3) pages in length (not including the title and references
pages). Be sure to use the subheadings as given above. Because
this assignment is a comprehensive plan, additional research
and support should be included. You are required to use a
minimum of three peer-reviewed, academic sources that are no
more than five years old.
Unit IV: Situation Analysis

2. This section will begin with an application of segmentation of
the market of your fictional company. Think about behavioral,
psychographic, demographic, and geographic criteria that might
help you in segmenting the market. Once you have completed
the segmentation, identify the target market that your company
will focus on including your rationale. It’s important for the
marketing manager to understand the competitive environment
within the industry in which they operate. Compile a detailed
competitive analysis looking at the top three or four competitors
and differentiating each against your company. Finally,
assemble and thoroughly explain a SWOT Analysis with a
minimum of three elements under each area.
Your APA formatted assignment should be a minimum of three
(3) pages in length (not including the title and references
pages). Be sure to use the subheadings as given above. Because
this assignment is a comprehensive plan, additional research
and support should be included. You are required to use a
minimum of three peer-reviewed, academic sources that are no
more than five years old.
Unit VI: Marketing Strategy
roduct Strategies
This section of the Marketing Plan will assess the marketing
strategies or the controllables to include the entire marketing
mix (4 P’s). Think about the most effective strategies to use
with an eye on the target market. Include your rationale and
research to support your position. Additionally, you will include
a discussion of whether the fictional company has a competitive
advantage (or is better than its competitors) with respect to each
area. Note: You will discuss competitive advantage four times

3. and should be discussing each area separately.
Product Strategies
Explain the product characteristics including the product and/or
service qualities, warranties, service contracts, packaging, and
branding opportunities. Include rationale.
Discuss whether the company has a competitive advantage with
respect to product.
Place Strategies
Explain the entire channel of distribution from the manufacturer
to the consumer. Think about how the channel aligns with the
overall logistics and the location of the physical facility.
Include rationale.
Discuss whether the company has a competitive advantage with
respect to place.
Pricing Strategies
Explain the pricing strategies and tactics to be used by your
company. Research the various combinations of strategies that
could be used by the company at different times. Include
rationale.
Discuss whether the company has a competitive advantage with
respect to pricing.
Promotional Strategies
Explain the promotional mix to be used, thinking about personal
selling, advertising, sales promotion, internet marketing, and
publicity. Think about promotional mediums as well. Include
rationale.
Discuss whether the company has a competitive advantage with
respect to promotion.
Your APA formatted assignment should be a minimum of four
(4) pages in length (not including the title and references
pages), allowing for you to adequately discuss all four areas of
the marketing mix. Be sure to use the subheadings as given
above. Because this assignment is a comprehensive plan,
additional research and support should be included. You are
required to use a minimum of three peer-reviewed, academic
sources that are no more than five years old.

4. Unit VIII Scholarly Activity
Marketing Plan: Marketing Metrics
This section of the marketing plan will review the concept of
marketing metrics with the application of five metrics to the
company marketing plan. Using the Marketing Metrics chart-
Table 22.9 located on page 642 of the textbook, select one
metric in each of the five marketing metric categories (5 total).
For each metric identified, provide a description of the metric,
demonstration of how it will be calculated and finally, how it
will be used in your company. Include specific, measurable
goals within your metric. Include research beyond the textbook
to fulfill these requirements.
Your APA formatted assignment should be a minimum of three
(3) pages in length (not including the title and references
pages). Be sure to use the subheadings as given above. Because
this assignment is a comprehensive plan, additional research
and support should be included. You are required to use a
minimum of three peer-reviewed, academic sources that are no
more than five years old.
Course Textbook
Kotler, P., & Keller, K. L. (2012). Marketing management (14th
ed.). Upper Saddle River, NJ: Prentice Hall.
http://socioline.ru/files/5/283/kotler_keller_-
_marketing_management_14th_edition.pdf