Portfolio new 96ppi_final

www.ravin‐jeans.com
BACKGROUND Ownership
RAViN is owned
by CITCO LLC.,
founded in 2004
in Cairo, Egypt.

BACKGROUND Expansion
0
2
4
6
8
10
12
2004 2005 2006 2007 2008 2009 2010 2011 2012
China Wholesale
Stores
Size Expanssions
& New
Decorations
New Stores
Openings

Product Range Core Customer
RAViN caters all its
efforts to address a
carefully targeted
customer group.
Our core customer is
16‐24 teens and young
adults, outgoing, clever,
and fashion aware.

Product Range Men & Women’swear

Product Range Leather Wallet’s, Belts, & Bags.

Product Range Ladies Bags.

Product Range Footwear.

INTERNATIONALACTIVITY Production
The production
process is based in
Guangzhou ‐ China,
Pakistan, Egypt,
where more than one
million pieces are
produced per year.
The production office
currently employs
over 45 employees,
mainly in China. And
Produces in 34
factories

STORES EGYPT
RAViN operates a large
network stores all over
Egypt, that we are
already everywhere.
Many Stores are
managed using a
franchising system,
with a hands on
management and
supervision, to
guarantee a healthy
and steady growth

STORES Alexandria – Green Plaza Mall – 250m
ALEX

STORES Cairo - City Center Mall – 180m

STORES Hurghada 180m
Hurghada

STORES Cairo Lebanon St – 300m
Mohandsen

STORES Sharm El-Sheikh 160m
Sharm El‐Sheikh

STORES Cairo, Zamalek 120m
Zamalik

STORES 6 Oct. City 250m

STORES Port Said City 280m

STORES New Cairo – Rehab Mall 180m

STORES Cairo, Shawarby 130m

STORES Shebin 170m

STORES Cairo, Shobra St. 200m

STORES Tanta 160m

STORES Zagazig 210m

Interior Decoration Quality
Natural is the Mother of all Beauties.
High Quality , rich natural materials, where
stores utilize natural materials like marble
floors and façade, & Massive Natural wood,
thus to guarantee the product and brand are
well represented, and also that the stores
doesn’t lose its beauty over the years.

Interior Decoration Almost Maintenace Free
SET IT & FORGET IT.
The use of natural materials, Dark paintings,
and 5Years lifetime LED lights, guarantees
stores are almost maintenance free, and
requiring much less hassle to continuously
maintain the store beauty and quality level.

Interior Decoration Continious Improvement
WHAT DOESN’T GROW DIES?
A concept we follow in all what we do, and
when it comes to interiors, we continuously
strive to keep updating the store designs and
materials, to make sure we keep bettering
ourselves across the years.

Interior Decoration Some Images

INTERNATIONALACTIVITY WholesaleActivity
The first branch in China opened in “Fuli Tower”.
The second in “Times Wholesale Building”.

International China, Guangzhou, Fuli Tower 140m

International China, Guangzhou, TimesBldg 250m

INTERNATIONAL ACTIVITY Production
The amount
produced nearly
doubles every year.
The office also
manages all the
agents and
distributors. At this
rate, Ravin is
already selling
more than 500,000
pieces per season. ‐
200,000
400,000
600,000
800,000
1,000,000
1,200,000
2004 2005 2006 2007 2008 2009 2010 2011 2012
Number of Pieces/Year

INTERNATIONALACTIVITY Production & Buying Office
Resident HQ in China Managing Production in China, Guangzhou
& Other Countries, and production for RAViN & OEM customers.

BACKGROUND Business Formula
Unbeatable Prices
+ Updated Stores Decoration
+ Updated, Large Collection
+ Untraditional Marketing
= Market Leadership

MARKETING STRATEGIES eMarketing
Our marketing strategy at
RAViN is based on utilizing
creative techniques to meet
the needs of existing and
future clients.
In today’s world, the online
world has integrated itself
into everyone is lives.
eMarketing has thus provided
a powerful tool, especially the
social networking platforms,
and we are currently making
full use of them.

MARKETING STRATEGIES Branded RAViN Music
Fresh Updated,and branded by RAViN
music Tracks are monthly delivered to all
stores.
Produced in USA with assistance of the
Amazing DJ ScottyB
www.facebook.com/scott.bowdoin
www.soundcloud.com/dj‐scotty‐b
and uploaded to our customers also to
download from
http://soundcloud.com/ravinjeans

MARKETING STRATEGIES Connect with customers
636,000 Facebook Fans & Growing
www.facebook.com/ravinjeans

MARKETING STRATEGIES Ongoing Competitions

MARKETING STRATEGIES ProductAnnouncement
Communicating New product releases using our social
media, and discussing them wit our clients, to ensure
we are serving their needs well.

MARKETING STRATEGIES
Follow our
Facebook
page.
Everyday we
announcea
Happy Hour.
Esclussive to
our Fans

MARKETING STRATEGIES Community Service
RAViN takes seriously its role to give back to the community it
operates with. We use our social channels and marketing
activities, to maximize social awareness, and social good.

MARKETING STRATEGIES Community Service
RAViN is currently
developing social
websites to utilize and
organize its staff and
customers, and the rest
of the community to get
together, and collaborate
on organizing various,
and numerous social
campaigns to take our
activities to a much
higher level.

MARKETING STRATEGIES Styling Consultancy

MARKETING STRATEGIES SUMMER 2012 CATALOG

CONTACT US
HEAD OFFICE
26 Mousa El‐Kazem St. Behind The
International Garden – Nasr City ‐ Cairo
Office: +202 24032090
Fax: +202 22623712
Mail. info@ravin‐jeans.com
Twitter
@ravinjeans
Facebook
www.facebook.com/ravinjeans
Other

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