To celebrate its birthday, E-bay launched a 9-day social media campaign to create buzz and engage users. The campaign encouraged users to share jokes, selfies, musical tweets, and photos using unique hashtags on platforms like YouTube, Twitter, and Instagram. The more a user interacted on social media, the higher their discount would be on E-bay's birthday. The goal was to drive traffic from social networks to E-bay's website.

2.  Awareness
 Interest
 Revenue
Your Social Networkis our Media
• Interactions
• Clicks
• Visitors

3.  Being Creative
 Having Fun
 Promoting friendship
Wishebayourbirthday
Morethe people likethe wayyouwish, merrierthediscountsget foryou
onyourbirthday
Barriersto
Enrty

4. Major focus was:
1.To create a buzz
2.Increase engagement of E-
bay acrosssocial media
3.Route traffic to E-bay

5. DAY 1:Toget invited to E-Baysbirthday
,users had to impress the bouncer by
sharing JOKES and the clips were
uploaded on YouTUBE Channel.
DAY 2-3: Share selfies #WTFSelfie
DAY 4:Share Musical Tweets
live #WTFMusical
DAY 5: Spin the bottle game
DAY 6-9: Tweet using #WTFBottomsUp

6. 1. Birthday exchange within the
9-day range: SHARE ur bday
with E-bay: LIVE ticker on
e-bay website : FREE
coupouns
2. Make E-bay's day : "EBAY
Day write something or
share somethign about e-bay
and make us feel special.
3. VIne featurette to make the
bouncer laugh
4. MAKE a wishlist:
5. Instagram bday cards via
6. Add more games --> Higher
score leads to higher discount