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- 1. SWOT analysis for my business Talal Alshammari
- 2. What is my company • It’s name is Kabsa LLC • It is an Arabic restaurant which would be selling different delicacies of Arabic food. • It would have vegetarian dishes, meat based dishes and some Arabic drinks which could be enjoyed while eating authentic tasting food or would taste good just by themselves as well. • The company would be based off Dayton Ohio and as it is a personally owned restaurant so for now this would be the only location
- 3. What is SWOT • A study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats • This helps a company understand them selves and work on creating a plan to better their position in the competitive environment. • So the four parts of this analysis are • Strengths • Weaknesses • Opportunities • Threats
- 4. Strengths • Product • Keep it authentic • Create recurring customer • Customer satisfaction
- 5. Strengths • Location • Keep it accessible • Have a drive trough if possible • Elite location – near a mall or college
- 6. Strengths • Management and business culture • Friendly • Innovative • Positive • Customer satisfaction • Good experience
- 7. Weaknesses • Insufficient knowledge of food industry • My first experience doing a business • Insufficient funds in hand • Debt accumulation
- 8. Opportunities • Big market for Arabic food customers • Less competition • In time the restaurant would start flourishing • More the customers, better would be my supply chain • Better would be my supply chain, easy to cut corners
- 9. Opportunities • High quality service • Authentic food attracts customers • Great service attract customers • Competition are losing authentic touch, so could capitalize on it
- 10. Threats • Premium price food • Customer’s unwillingness to pay high price • High rent for good location • High risk in the initial phase of the business • High start up cost