1. Luyện Phiên dịch tiếng Anh thực hành – VEDICO EDU
(Luyện Biên dịch, Phiên dịch cấp độ 3-5)
Số. 8 – Ngõ 495 - Nguyễn Trãi,
Thanh Xuân - Hà Nội - Việt Nam
Tel.: + 84- 04- 355-33958; 04 66573941;
Mobile: 0904-128-134; Hotline: 0987 63 63 99
Website: www.daotaodichthuat.edu.vn
E-mails : dichthuat@vedico.com.vn , contact@vedico.com.vn.
YM nick: hotrodaotao Skype nick: phiendichcabin
1-2-3 STRATEGY
The solution for Vietnam’s export
Linh Bui Kieu Dieu
www.daotaodichthuat.edu.vn

2. WHAT IS 1-2-3?
• Higher
quality
products
Strategy 1
Strategy 2
• Branding
• Developing
supporting
industries
(SI)
Strategy 3
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3. 1. HIGHER QUALITY PRODUCTS
 Some export products were resent or rejected due
to low quality
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4. 1. HIGHER QUALITY PRODUCT
 Can’t compete with China in terms of low quality
products
Labor:
cheap,
plentiful,
skilled
Good
infrastructure
Support from
government
Large-scale
production
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5. 2. BRANDING
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6. 3. SUPPORTING INDUSTRY
 Imbalance of trade
- Export value: $8.3 billion
- Import value: $9.1 billion
(GSO – August, 2011)
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7. 3. SUPPORTING INDUSTRY
 Vietnam’s Industry is focusing on
- Labor – intensive advantage
- Low valued added product
Export a lot but gain a little profit
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8. SUMMARY
Higher
quality
products
Branding
Supporting
industry
Developing
Vietnam’s
export
Reduce trade
balance
www.daotaodichthuat.edu.vn

9. Thanks for your listening!
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10. Q&A
Due to time limited, I will be very glad
to answer you questions
- After the conference
- Or via email: linh.econ@gmail.com
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