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1. Alibaba invests in visual QR codes
Chinese ecommerce giant Alibaba has invested an undisclosed sum in Israeli start-up visualead,
developer of the “visual” QR code technology adopted by Chinese social media site RenRen in
May last year. The companies have also entered into a strategic cooperation agreement that will
give Alibaba the right to use Visualead’s patents and technology across its ecosystem.
“Visualead’s computer vision and machine learning technology turns any image, profile picture,
animation and even video into an engaging and effective visual QR code which can be easily
scanned by any QR code reader,” the start-up explains. “Based on Visualead’s experience,
consumers are up to four times more likely to scan a visual QR code than a regular black and
white QR code.”
“Visualead is working closely with Mashangtao, the scannable code technology service of
Alibaba Group, to provide innovative tools and solutions to sellers on taobao Marketplace and
Tmall.com, China’s two biggest online shopping platforms,” the company adds. “Mashangtao
recently utilised Visualead’s visual QR code technology to enable merchants to generate QR
codes.”
“Working with Visualead, a dynamic start-up and first mover in this field, is the next logical step
as we seek to enhance customer engagement on mobile platforms,” says Mashangtao director
Zhang Kuo.
“We believe that Visualead’s leading visual QR code technology will complement our mobile
marketing initiatives and enhance our ability to take advantage of the booming O2O (Online to
Offline) opportunities in China.”

2. Source: http://www.nfcworld.com/2015/01/20/333627/alibaba-invests-visual-qr-codes/