1. 1 IGT – Confidential
From Bugsy to Big Data:
How Analytics is
Transforming Las Vegas
2. 2 IGT – Confidential
• Largest manufacturer of slot
machines and casino
software in the world
• 4,837 Employees in 75
offices across 6 continents
• Land, Online, Mobile
• 5 Studios (Las Vegas, Reno,
Macau)
• 1MM ft2 Manufacturing
Who we are
Annual Revenue $2.1 Billion
R&D Budget $200 Million
3. 3 IGT – Confidential
Land Based Gaming
Server-Based Gaming
Push content from server to gaming machine
Data warehouse for casinos
Game accounting, event-level information
Floor layouts, advanced analytics, multi-site
Cloud Solution – game content is stored at datacenter
Pushed to the slot machines remotely
Requires approved gaming device on premises
Analytics
Floor Management Software
High performing video and spinning reels
Groundbreaking MLD technology
Player favorites like Dolly, Cleopatra, Candy Bars, Wolf Run,
Branded games - Family Guy, CSI, and The Hangover
Awarded more than $5 billion in major jackpots
Multi-level and wide-area progressives
4. 4 IGT – Confidential
Interactive Gaming
Social Gaming – 2nd most popular Facebook App
Buy tokens – no gaming wagers
1.4M DAU, 5.5M MAU
Average paid user time on site – 29.3 minutes
For-wager gaming
RNG resides on server
Web-based content deployment
High utilization in EU, Canada
Registration, verification & banking systems
Casino management tools
Regulatory compliance protocol
Robust analytics
Current Customers
5. 5 IGT – Confidential
Your new buzzword: Convergence
Games that are popular in casinos are popular online
Average age online: 36
Average age on land: 50
Gaming OS based on Unity
Build once, deploy many
Developed game can deploy on web, mobile, and/or B&M
6. 6 IGT – Confidential
What we don’t know
Understanding player behavior
Understand player preferences
Predictive analytics across platforms
Merging data between spaces
Marrying data
Understanding patterns
Where are the marketing opportunities?
What do the spaces have in common? Different?
Is there cannibalization between the spaces? Do we care?
Does it make sense to convert players across spaces?
Igt is the world’s largest supplier of slot machines, casino accounting software, and associated equipment.We have employees in every gaming jurisdiction in the world98% of all casinos use IGT equipment and softwareEvery type of slot machine, including Class 2, Class 3, CDS, Video Lottery TerminalsInternet Gaming (IGTi, International for-wager betting)Mobile GamingSocial Gaming (DoubleDown = #2 most played Facebook app)Server-based Gaming SystemsSlot SystemsTable Gaming SystemsSports Betting
MegaJackpots – explain modelWOF – most popular game in historyCore Products – explainSBx – explain content delivery mechanism
In April 2011 Parks Associates forecasted that revenues in the social gaming market will increase by five times from 2010 to 2015 (to $5 billion), due in large part to advertising revenues and sales of virtual itemsVirtual currency was developed within the social gaming platform to allow players to buy credits for engaging entertainment experiences onlineSocial gaming is the fastest growing addressable gaming sector and we believe this will continue to grow regardless of the potential changes in online gambling regulationsIGT acquired Double Down Interactive because of our continued belief in the growth potential of casino style social gamingOur goal is to deliver entertainment experiences across all available channels in all available currenciesSocial gaming via Facebook offers the opportunity to build brand and game awareness to a broad and diverse audience in a targeted mannerOnly hardware requirement is a browserDiscuss doubledown strategy1) Industry’s Best On-line GamesLibrary of over 100 games Slots, table, numbers, moreLand hits (ported)Original online and mobile gamesMegaJackpots2) WagerWare®Comprehensive iGaming engineRegistration, verification & banking systemsCasino management toolsRegulatory compliance protocolRobust analytics3) WagerWorksrgsTMPlatform-agnostic solution for operators to add WagerWorks contentRemote delivery of game and outcomeIncludes MegaJackpots Player protection and location verification
FlexibleData can be emailed, viewed through dashboards, or create ad-hoc queriesEasy to UseClick ButtonsDrop DownsOut of the box reportsRobustPull data from multiple databases/sources, we currently do this in our internet product (WagerWare and rgs databases)Intelligent and meaningful data20 dimensions and 300+ measures, which means that you can create millions of different views of data that helps drive answers to complex business questions.Powered by Oracle (leader in data warehousing)NOTE: Not transactional andreal-time (future releases)
