2. Developing Talent
• There are two activities that retailers
undertake to develop knowledge, skills, and
abilities
• Those Activities are:
– Selective Hiring
– Training
3. Selective Hiring
• Hire the right people
– Job requirements and firm strategy dictate the
type of people hired
– Don’t hire people based only on the best and
brightest
4. Training
• 60% of retail employees have direct contact
with customers
– Correct and effective training is IMPORTANT!
– These employees are responsible for helping
customers satisfy their needs and resolve their
problems
5. The Key To Success
• Instill a sense of ownership with employees
– Doing so translates into them taking
responsibility for how the company operates
and how it performs
• Invest in employees
– Provide them with proper training
– In depth knowledge makes the job more
fulfilling
