Foredragwoodwardsstøvring

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Technology Business

Danfoss Power Electronics, 2012

TV as communication platform
Creating internal engagement

www.danfoss.com/drives

Annika Reinhold Bjørn

Danfoss A/S
Agenda Internal Communication Consultant
Medieministeriet og Aakjærs
Digital Kommunikationskonsulent- og
r Case rådgiver
IntraNote
Communication Manager

r Kanal strategi Skousen
Informations- og webansvarlig
Øko-net
Informations- og projektkonsulent

r Video-platform
 Uddannelse:

- Cand.comm
- Cand.scient.soc

Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |2

Artiklen som kommunikatinskanal

Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |3

Derfor bruger vi video

Det skaber
ENGAGEMENT One
company, One way
Identificering
realtime globalt
SYNLIGHED det
størst
skaber
OPMÆRKSOMHED

Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |4

Danfoss Power Electronics:
4000 medarbejdere

Danfoss A/S
25.000 medarbejdere

Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |5

Kanal strategi

Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |6

Video effektiviserer linje kommunikation

Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |7

Video platform – fra video til TV

Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |8

Worldwide TV news flow
Going great

 Fra video til TV
- 24/7
- global dækning
Get going

 Udarbejde global
koncept:
Get the basic right - teknik og kamera
- reportage typer i
faste templates
 Implementere
 Governance struktur
video som
kommunikationska - formalisere roller
nal og ansvar
- uddannelse

Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |9

Find ud af mere 

. dk

Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 | 10

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Foredragwoodwardsstøvring

1. Danfoss Power Electronics, 2012 TV as communication platform Creating internal engagement www.danfoss.com/drives

2. Annika Reinhold Bjørn Danfoss A/S Agenda Internal Communication Consultant Medieministeriet og Aakjærs Digital Kommunikationskonsulent- og r Case rådgiver IntraNote Communication Manager r Kanal strategi Skousen Informations- og webansvarlig Øko-net Informations- og projektkonsulent r Video-platform  Uddannelse: - Cand.comm - Cand.scient.soc Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |2

3. Artiklen som kommunikatinskanal Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |3

4. Derfor bruger vi video Det skaber ENGAGEMENT One company, One way Identificering realtime globalt SYNLIGHED det størst skaber OPMÆRKSOMHED Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |4

5. Danfoss Power Electronics: 4000 medarbejdere Danfoss A/S 25.000 medarbejdere Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |5

6. Kanal strategi Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |6

7. Video effektiviserer linje kommunikation Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |7

8. Video platform – fra video til TV Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |8

9. Worldwide TV news flow Going great  Fra video til TV - 24/7 - global dækning Get going  Udarbejde global koncept: Get the basic right - teknik og kamera - reportage typer i faste templates  Implementere  Governance struktur video som kommunikationska - formalisere roller nal og ansvar - uddannelse Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 |9

10. Find ud af mere  . dk Danfoss Power Electronics | Confidential/Property of Danfoss Power Electronics| Thursday, 03 March 2011 | 10

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