2. Today’s Agenda – Activity #1
MGT 540 – Managing Technology For Organizations
• Methods of integrating IT into business processes
• How enterprise applications facilitate customer
relationship management
• Functions of knowledge management systems in the
organization
• How knowledge management systems facilitate decision
making
• How decision support systems facilitate decision making
3. Activity #2
MGT 540 – Managing Technology For Organizations
• What is the most important thing you have
learned in the individual work
assignments?
• What is the most important thing you have
learned in the group work assignments?
4. Activity #3 – Integrating IT into
Business Processes
• Enterprise information
systems are made up of
integrated modules
• Modules rely upon a
common central database
• Database gets information
from feeds
• What kind of problems are
there in this model?
5. Activity #3 – Integrating IT into
Business Processes
• Enterprise data systems enforce uniform
data standards throughout the enterprise,
on a single, unified technology platform
• This is helpful in helpful in evaluating
organizational performance
• Creating cross functional services
6. Activity #3 – Integrating IT into
Business Processes
• Enterprise information systems are made
up of integrated modules
• Modules rely upon a common central
database
• Database gets information from feeds
• What kind of problems are there in this
model?
7. Activity #4
MGT 540 – Managing Technology For Organizations
• Symmantec’s ERP turmoil
• Case study questions
• Pages 369-371
8. Activity #5
MGT 540 – Managing Technology For Organizations
• Questions on page 367
• One group answer question one
• Other group answer question two
• Leader of each group present to class
9. Activity #6
MGT 540 – Managing Technology For Organizations
• What are the major types of
knowledge systems?
• Processes to collect, create,
transfer, store, manipulate and
apply knowledge in the
organization
• A lot of an organization’s value
depends on their ability to
manage knowledge
10. Activity #6
MGT 540 – Managing Technology For Organizations
• Databases and other software tools store
structured information such as e-mail
systems, promotional videos, product
specifications, etc.
• Wikis, portals, search tools
• Add considerable value-----if they work
correctly
11. Activity #7
MGT 540 – Managing Technology For Organizations
• What are intelligent
techniques?
• Artificial Intelligence –
case based reasoning
• Fuzzy Logic –
approximate, educated
guesses or
generalizations
• Neural Networks –
designed to work like the
human brain
12. Activity #7
MGT 540 – Managing Technology For Organizations
• Genetic Algorithms – fitness, cross,
mutation. Try to find similarities between
processes and create solutions based in
similarities
• Intelligent Agents -- Use built in or learned
knowledge to act on behalf of the user
13. Activity #8
MGT 540 – Managing Technology For Organizations
• What are the opportunities posed by
managing technology in the digital firm?
• Security
• Reliability
• Accuracy
14. Activity #8
MGT 540 – Managing Technology For Organizations
• P
15. Activity #9
MGT 540 – Managing Technology For Organizations
• Innovation and Collaboration at Coca-Cola
• Page 444-446
• What steps would you take to complete
this case....What would be your method tp
generically solve a case such as this?
16. Activity #10
MGT 540 – Managing Technology For Organizations
• Discussion
• Artificial Intelligence
• Escalating costs for software
and hardware
• Government regulation of the
computer industry
17. Activity #11
MGT 540 – Managing Technology For Organizations
• Digital decision making – Operational
• Digital decision making – Strategic
• Structured vs Non-Structured – Which is
appropriate?
• Intelligence, Design, Choice, Implementation
• Information quality, filters and organizational
inertia all impact the usefulness of digital
decision making
18. Activity #12
MGT 540 – Managing Technology For Organizations
• What are Decision Support Systems?
• Combine, data, models, tools, and
interface software to help people make
decisions
19. Activity #12
MGT 540 – Managing Technology For Organizations
• What are Executive Support
Systems?
• Help make decisions about
unstructured problems at
the executive level
• Often include both internal
and external information
• Analyze, compare, and
highlight trends
• Filtered or can drill down to
detail
20. Activity #12
MGT 540 – Managing Technology For Organizations
• What are Group Decision Support Systems?
• Systems which help people work better together
• Special facilities with networked computers,
conference phones, and other tools for gathering
information and setting priorities
21. Activity #13
MGT 540 – Managing Technology For Organizations
• Collect papers
• Questions
• Stuff for next learning session
• Drive carefully!
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32. Drive Carefully
MGT 540 – Managing Technology For Organizations
• Nicholas Davis
• Tel: 608-347-2486
• Email: cow@chartermi.net
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