Analysis of How Google Works and Makes Money
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The document analyzes Google, its services, business model, and information technology. It discusses Google's main products including search, communication, and business solutions. It explains that Google makes most of its revenue from advertising, and describes Google's value chain, organizational structure, and strengths like its search engine technology. The document also covers Google's use of technologies like cloud computing, page rank, and hypertext-matching analysis to power its search and information services.
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Analysis of How Google Works and Makes Money
- 1. The analysis of Google NIIT
- 2. 2 CONTENT Section1 Introduction Section2 Google Services & Potential Users Section3 Why Google Succeeds & How They Make Money? Section4 Google’s Information Technology Section5 Conclusion
- 3. Section1 Introduction Research motivation & purpose Google is one of the most famous dot-com companies in the world. We discuss and analyze how Google works. Article categories (1) First section is our introduction. (2) In section 2, we introduce Google's products and services. (3) In section 3, we recognize the operating system, value chain, organizational structure and SWOT analysis of Google. (4) Fourth section we talk about Google's information technology. (5) Fifth section is our conclusion. 3
- 4. 4 Section 2 Google Services & Potential Users
- 5. 5 The introduction of Google products
- 6. What are the products that Google provided for their customers? Search Communicate & share Business solutions (1) Web Search (2) Google Chrome (3) Google News (4) Google Scholar (1) Google Docs (2) Google Translate (3) Google Talks (1) Google Adword (2) Google AdSense (3) Google Analytics (4) Google apps (5) Google checkout 6
- 7. Potential Users Service & Products Launched/ Released Year Potential Users Search Web Search 1995 • Students • Office workers • Professionals • Elders • Commercial customers Scholar 2004/ 10 • Students • Office workers • Professionals News 2002 / 9 • Students • Office workers • Professionals • Elders Chrome 2008/ 9 • Students • Office workers • Professionals 7
- 8. Potential Users Service & Products Launched/ Released Year Potential Users Communicate & Share Talks 2005/ 8 • Students • Office workers • Professionals • Elders Docs 2006/ 3 • Students • Office workers • Professionals Translate 2005/8 • Students • Office workers • Professionals Business Solution AdWord 2000/ 10 •Commercial customers AdSense 2003/ 3 Analytics 2005/ 11 • Office workers • Professionals • Commercial customers 8
- 9. 9 Section 3 Why Google Succeeds & How They Make Money?
- 10. 10 Google Operating Revenues （ Unit ： U.S. Thousand dollars ） Data Finding : 1.Google was earned lots of benefit during 2001 to 2008 2.Google had dramatic growth in this decade
- 11. 11 Histogram of Google operating revenues Google’s operating revenue was came from two main parts : 1.Advertising revenues 2.Licensing revenues
- 12. The Value Chain of Google Service LevelService Level Valuation levelValuation level Fundamental levelFundamental level CUSTOMER Search service Internet-platform strategy Core technology Innovation Creation & Invention
- 14. Google SWOT Analysis Strengths weaknesses (1) Effective and efficient search engine technology (2) Providing services in many nations (3) Sufficient fund for innovation (1) lacking variety of profit sources (2) ”Click Deception” influences on AdSense profits Opportunities Threats (1) The cooperation between Google and other cell phone companies is getting mature. (2) The development of “Google Talk” and “Google Checkout”. (1) Other competitors offer new services frequently (2) Virus affect on internet safety (3)Paid- search market has entering a mature stage
- 15. 15 Section 4 Google’s Information Technology
- 16. Google Search Process Technology
- 17. 17 Cloud Computing Cloud = internet Cloud means the internet. It's a ability could save large data. It's extensive, flexible of IT. Through the internet technology, charge on the basis of user uses how many resources, provided this services to external users.
- 18. The emphasis about Google develop “Cloud Computing” in the future: 18 1. Using powerful “Cloud Computing” capability, to help clients and network user handle with large information immediately 2. To offer IaaS (Infrastructure as Service) ,assist business in setting up “Cloud Computing” system. 3. Increasing internet safety to protect secret information. 4. To decrease electricity and computer operation cost. 5. Google provide free internet space, and develop more PaaS (Platform as a Service ）
- 19. 19 Information technology of Google search Page Rank Technology: The software behind Google search technology conducts a series of simultaneous calculations requiring only a fraction of a second. Hypertext-Matching Analysis: Google’s technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word.
- 20. 20 Section 6 : Conclusion • Google applies their organizational core-advantage to provide lots of convenient and free services for users. • To establish Google’s brand and searching reputation. • We believe that Google's success is due to their innovative ability, and focus on search.
- 21. 21 Thank you!!