Same revenues in the U.S. dropped from a high of $14.6 billion in 1999 to $10.4 billion in 2008. The Economist and The New York Times report that the downward trend is expected to continue for the foreseeable future —Forrester Research predicts that by 2013, revenues in USA may reach as low as $9.2 billion
Mobile why should we care
Making Sense of the Mobile Web<br />Simon Van Wyk – HotHouse<br />Patrick Cusack – HotHouse<br />Lucas Challamel - NetBiscuits<br />
Mobile Marketing<br />The marketer's central task is to make the brand easy to buy and this requires ensuring people can find it and know about it. "Everything else is secondary”<br />
Change like never before<br /><ul><li>Record Industry gone – well nearly
Craig’s List – Trashed newspapers classified revenues
YouTube trashed Hollywood. In 2005, it did not exist. Google bought it for $1.65 billion and Viacom is suing it for $1 billion—and both for the same reason: it has utterly disrupted the status quo of audience behavior
Skype trashed phone company revenues – particularly long distance.
Broadband – is about to land many new TV services.
Facebook – is connecting the globe</li></li></ul><li>The internet is the change agent <br />Then & Now<br />2000>> 2010<br />adults who use the internet<br />THEN: slow, stationary connections built around my computer<br />79% <br />46% <br />have broadband at home<br />64% <br />5% <br />own a cell phone<br />50% <br />82% <br />NOW: faster, mobile connections built around outside servers and storage<br />connect wirelessly<br />59% <br />0% <br />use “cloud”<br />>66% <br /><10%<br />tech social networkers<br />48% <br />0%<br />June 15, 2010<br />
Australian online population in 2010<br />9 in 10have broadbandat home<br />Over 17 million Australians are online<br />40% use Internet while <br />watching TV<br /> They look at 92 domains <br />and 3,029 pages<br />THEY SPEND<br />22h hours online<br />15 hours watching TV<br />10.3h listening to radio<br />3.4h and 2.1h reading newspaper <br />and magazines<br />Source : Nielsen online consumer report Feb 2011<br />
Numbers<br />Agenda<br />Key Themes 2015:<br />NetBiscuits – Mobile Internet<br />RhoMobile – Building Apps<br />
Australians are searching more from mobile devices<br />Android Nexus One<br />Mobile web adoption 8x faster than the desktop web <br />Moto Droid & Eris<br />12%of all Google queries in Dec 2010 came from mobile devices<br />Android myTouch<br />3,000% + growth in 3 years<br />iPhone 3GS<br />Palm Pre<br />Blackberry Storm<br />Android G1<br />iPhone 3G<br />iPhone<br />2008<br />2009<br />Source: Google Internal Data, based on a basket of 20,000 keywords<br />
People use their phone differently <br />Mobile provides the opportunity to remain constantly connected to your customers as they ‘go mobile’<br />
And they use it constantly throughout the week <br />Mobile provides the opportunity to remain constantly connected to your customers as they ‘go mobile<br />Desktop Search Queries<br />Mobile Search Queries<br />Source: Citi Investment Research and Analysis; iCrossing Mobile U.S. Google Internal Data, 2010<br />